10k & Annual Report Comparison

In: Business and Management

Submitted By hellonicole25
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On an annual basis, companies such as Procter & Gamble are required to file two well-known types of reports: the 10K filing and the Annual Report. The purpose behind both of these documents is to monitor a company’s performance for the past year. Stakeholders in the respective companies can acquire this publicly provided data and analyze the information for different purposes. While 10K filings and annual reports contain similar data, their perspectives differ. For example, consider that the 10K is a financial fill-in-the-blank form whereas an annual report is a marketing document. The goal of the annual report is to persuade and inform current and potential stockholders. It is sent out to shareholders when companies hold their annual meetings to elect directors. Ultimately, this report serves as a benefit to a company because it has free reign over its content and design. On the contrary, the U.S. Securities and Exchange Commission requires 10k filings to inform about the company, monitor finances and prevent fraud. Both documents are effective considering their particular audiences; 10K’s are for a financial audience and annual reports are for the general public stockholders. Inherent differences such as layout, design details, tone, and content are apparent in Procter & Gamble’s 10K SEC filing and their annual report. Procter & Gamble’s annual report effectively uses verbal and visual strategies to catch the reader’s attention. Its colorful front page displays a picture of a typical mother and child making a mess in a kitchen. It is a relatable scene that allows potential investors to connect with the company. The cover also contains Procter & Gamble’s slogan, which is “Innovating for everyday life.” Afterwards, the pages are detailed with a signature blue theme. While details such as color choice and font may seem trivial, use of blue and…...

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