Accor

In: Business and Management

Submitted By brain7
Words 38420
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RAPPORT ANNUEL 2009

2009 : UNE ANNÉE DE CRISE ET DE GRANDE RÉACTIVITÉ 2010 : NOUVELLES AMBITIONS POUR L’HÔTELLERIE LES SERVICES

— SOMMAIRE

01 MESSAGE DU PRÉSIDENT-DIRECTEUR GÉNÉRAL 05 INTERVIEW DU VICE-PRÉSIDENT DU CONSEIL D’ADMINISTRATION 06 FONCTIONNEMENT DES ORGANES SOCIAUX 08 CONSEIL D’ADMINISTRATION 10 COMITE EXÉCUTIF AU 31 DÉCEMBRE 2009 12 CHIFFRES CLÉS 2009

2009, CRISE, RÉACTIVITÉ ET PERSPECTIVES
16 BEST OF 2009 18 01 — LE MONDE BOUGE,

ACCOR ANTICIPE

56 04— AU SERVICE 58 60

DES COLLABORATEURS
GARANTIR LES FONDAMENTAUX, PROTÉGER ET PARTAGER L’ESSENTIEL ACCOMPAGNER LES MUTATIONS DU GROUPE

20 22

ACCOR POURSUIT SA TRANSFORMATION ACCOR S’ADAPTE AU CONTEXTE ÉCONOMIQUE

24 02 — SE DÉVELOPPER 26 28 30 32

POUR PRÉPARER L’AVENIR
DÉVELOPPEMENT : ACCOR RÉSISTE BIEN UN DÉVELOPPEMENT BASÉ SUR L’« ASSET RIGHT » ACCOR SERVICES : UNE DYNAMIQUE QUI NE SE DÉMENT PAS LES PRODUITS PHARES DE ACCOR SERVICES

64 05— DÉVELOPPEMENT DURABLE 67 AGIR POUR LE BIEN-ÊTRE DES HOMMES 70 PRÉSERVER L’ENVIRONNEMENT 73 FONDATION ACCOR 74 ACCOR, 42 ANS DE CONQUÊTE

34 03 — L’INNOVATION 36 40 42 44 46

2010, NOUVELLES AMBITIONS
POUR L’HÔTELLERIE ET LES SERVICES
82 86 88 92 ENTRETIEN AVEC GILLES PÉLISSON COMITÉ EXÉCUTIF DE L’HÔTELLERIE ENTRETIEN AVEC JACQUES STERN COMITÉ EXÉCUTIF DES SERVICES

AU SERVICE DES VENTES
ACCOR SERVICES : COMPÉTITIVITÉ ET VIRAGE TECHNOLOGIQUE MIEUX SÉDUIRE NOS CLIENTS UNE STRATÉGIE EFFICACE DE VENTE EN LIGNE PROXIMITÉ ET RÉACTIVITÉ COMMERCIALES LE CARNET DES MARQUES HÔTELIÈRES

94 ANNEXE : LES INDICATEURS DE PERFORMANCE 2009 118 CARNET D’ADRESSES

RAPPORT ANNUEL 2009

1

ANNÉE DE CRISE FINANCIÈRE ET ÉCONOMIQUE MONDIALE, 2009 A AUSSI ÉTÉ UNE ANNÉE DE GRANDE TRANSFORMATION POUR ACCOR. GRÂCE À SON ANTICIPATION, SA RIGUEUR ET SA CRÉATIVITÉ, LE GROUPE A BIEN RÉSISTÉ ET A GARDÉ LE CAP. 2010 SERA L’ANNÉE D’UNE NOUVELLE…...

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