Activist Mcdonald

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Activists aim to boot McD from hospitals

Nations Restaurant News
April 16, 2012 | By Lisa Jennings
In a letter to 22 hospital administrators last week, Boston-based Corporate Accountability International called for the removal of McDonald’s franchise locations from the healthcare facilities because the chain is “the world’s most recognized junk food brand.” The move is part of an ongoing effort by activists to curtail the marketing of unhealthful menu offerings to children by McDonald’s and other quick-service chains.

The group said that the association of the McDonald's brand with healthcare facilities sends the wrong message to children about healthful eating.

“Simply put, the less kids are exposed to fast food and its marketing, the less likely they are to suffer from diet-related conditions like type 2 diabetes,” said Sara Deon, Corporate Accountability International’s campaign director on the issue who signed the letter. “McDonald’s has a long history of putting a healthy label on an inherently unhealthy brand. It has used healthcare providers and institutions to help promote this image for decades. Today, administrators have the opportunity to provide a healthier food environment for the children and families they care for.”

Danya Proud, a spokeswoman for McDonald’s USA, said in a statement that the 14,000-unit chain has 26 locations in hospitals across the United States that offer a wide variety of menu choices that fall within guidelines for healthful eating. “McDonald’s promotes the idea that it’s not about where you eat; rather, it’s about what and how much a person chooses to consume during every eating occasion,” she said. “We’re proud of our menu and the actions we have taken to evolve the variety of choices we offer our customers, which have led our industry.”

Officials at several hospitals contacted Monday declined to comment or…...

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