Akuisisi Nokia Oleh Microsoft

In: Business and Management

Submitted By venusme
Words 1246
Pages 5
LAPORAN 12 SEPTEMBER 2013

ANALISA AKUISISI NOKIA OLEH MICROSOFT

Oleh:
Andry Hoesni / 0131101016
Marcel Josojuwono / 0131101056
Eugene Gabriel / 0131101037
Raymond Setiawan / 0131101197
Kevin Lawira / 0131101239
Stephen Atmajaya / 0131101205

m.k. Strategic Management
S1 BISNIS
PRASETIYA MULYA BUSINESS SCHOOL
2013

Akuisisi Nokia oleh Microsoft
Pada kuartal ketiga tahun 2013, terdapat langkah kontroversial yang diambil oleh Microsoft. Microsoft melakukan akuisisi terhadap Nokia sebesar 7.2 milyar US$. Banyak pihak yang menentang hal ini dengan alasan bahwa Nokia merupakan perusahaan yang sedang dalam kondisi tidak sehat. Hal ini tercermin dari harga saham Nokia yang turun sebesar 93% sejak tahun 2000. Selain itu juga ada pihak yang beranggapan bahwa Microsoft harus fokus pada pengembangan perangkat lunak. Meskipun demikian Microsoft yakin bahwa akuisisi Nokia ini akan membuat Microsoft tumbuh lebih pesat.
Kondisi Microsoft saat ini
Microsoft merupakan perusahaan multinasional di Amerika yang sampai saat ini masih menjadi penguasa dalam bidangnya yaitu software dan PC. Produk andalan mereka yaitu operating system Windows, dimana software ini digunakan mayoritas pengguna komputer di seluruh dunia. Selain mengembangkan dan menjual software, Microsoft juga melakukan diversifikasi produk dengan mengembangkan produk lain seperti Xbox yang merupakan konsol permainan. Microsoft juga terkenal dengan akuisisi-akuisisi yang mereka lakukan, seperti pada Skype pada tahun 2011. Hingga saat ini, Microsoft masih merupakan salah satu perusahaan yang memiliki penghasilan yang gemilang, Microsoft berhasil membukukan pendapatan US$ 77.6 Milyar pada tahun 2013. Saat ini, Microsoft sedang mengupayakan sebuah diversifikasi baru dalam produk mereka, yaitu menciptakan ‘family of device’.
Kondisi…...

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