Applied Business Research Project

In: Computers and Technology

Submitted By babyoyo1
Words 2086
Pages 9
Applied Business Research Project:

Benefits of Business Group Collaboration Systems

April 12th, 2009

Table of Contents

Abstract 3 Purpose of the Report 4 Background of the Company 4 Discussion of Current Business Issues 5 Research Findings on the Topic 6 Recommendations for the Executive Management Team 8 Bibliography 10

Abstract
One of the fastest moving industries is gas and convenience store market and also one of the toughest to maintain. Facing giants like Wal-mart, BP, Circle-K, and Exxon Mobil, Phillips 66 and many other retail chains like yours often results in competition operating across the street from one another. So in this type of industry that has a saturated market of convenience, how do you make profit and retain customer loyalty through business strategies that differentiate you from the competition? Does it begin in the gas price? Perhaps it begins with the sale of milk with cookies? No, I think it begins with business intelligence that tells you the customer sees the lower gas price, stops in to pay for and sees the coffee and donut deal that further lowers his cost of gas. How does all that happen? According to an Oracle White paper “Daily Business Intelligence requires an information delivery environment that offers advanced analytics that are easy to use.”(Mirani, Jagdish) This business intelligence often filters through many departments before it ever reaches the executive decision makers, which ultimately leads marketing ploys like the coffee and donut special that gives 2 cents off the gallon.

However this filter is often produced of cross functional teams and smaller internal department groups. Groups and teams that handle granular objectives that are often critical to the end result. This is where a lack of communication and real time development of business objectives between groups could be fatal to…...

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