Bahrain Bay

In: Business and Management

Submitted By Mouad
Words 295
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Q1: What are Bahrain Bay’s four foundational philosophies and how might they be used as marketing tools?
A: Bahrain Bay’s four foundational philosophies are: * Scale and Aesthetics (the artistic designs are the key edge of Bahrain’s buildings), * Social Equity (Bahrain Bay offers a wide range of opportunities for all), * Community (Bahrain Bay seeks to maintain unified community for its residents & business) * Tomorrow’s Environment (is environmentally friendly).
These foundations help realizing the high standards the venture is aiming for by creating this whole new totally customized environment, which adds a unique value to the project and opens an entire new market and fulfill more customers through diversification.

2- What would you see as being Bahrain Bay's mission?
Bahrain bay's ideas are very successful. The strategy of the ideas was organized very well and it was on the right way. The location of it has helped it to this success because it was near to Saudi Arabia's eastern province. Bahrain also took a very good advantage of being an island; because it was sounded be the see on every side and that attracted many people and helped it.

3- What is the MIPIM, and why was it important for Bahrain Bay to target its potential customers, investors, developers, and retailers?
The MIPIM is a yearly fair or an exhibition that take place in France which company can show their projects and attract investors. It was important for Bahrain bay to target its potential customers, investors, developers and retailers because they use the grit location of the kingdom of Bahrain, so this great location allows them to benefit from its residential, retail, and commercial development to take place, The great ultra- model designed sites and the architectural and engineering firm helped to target s potential…...

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