Big Bazaar Analysis

In: Business and Management

Submitted By Iyswarya
Words 346
Pages 2
Strategies of Big Bazaar
Pricing strategies
Big bazaar follows different pricing strategies to cater to different consumer segments. Value pricing, differentiated pricing,
Instore experience
Ambience
Price
Provide assistance
Location
Loyalty

Customer’s profile: Organized retail is growing at a fast pace owing to increasing urbanization, changing lifestyles and higher disposable income levels of people. Due to lack of time spent for shopping, consumers in Tier-I and Tier-II cities prefer these retail chain stores as it reduces many perceived risks like functional and social risks. When consumers still prefer Kirana stores for instant purchases that would gratify their psychological and time risks, organized retail is slowly gaining momentum as this enables consumers to stock items for a prolonged period of time. The modern retail outlets are also coming up with innovative programs to entice customers, encourage repeat visits and build store loyalty.
Brands that we compare
Big Bazaar
Hypercity
Reliance Mart
Spencers’
Shoppers’ stop
Competitor analysis Brands | Brand Image/identity | Strengths, Strategies | Big Bazaar | ‘Mandi’ feel, orange-blue logo, ‘Is se sasta aur accha kahin nahi’ | Different pricing strategies for different consumer segments like Wednesday bazaar, the great exchange offer etc. | Hypercity | Colourful building logo, ‘Big store, big savings’ | Maintaining a dynamic, fully functional and attractive website, better store layout when compared with the other competitors, complementary services like spas, dry cleaning, sale of gift vouchers etc. | Reliance Mart | Red-blue logo, ‘apni khushi, hamari khushi’, focus on happiness of consumers rather than mere savings like competitors – not very strong association | Location of the stores at easily accessible areas, less clutter and competition due to the absence of other stores…...

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