Big Skinny

In: Business and Management

Submitted By gyh566
Words 945
Pages 4
Question 1
The concept of integration of business information is important to business organizations as they manage and determine the best use of firm level information products as you view Reebok/Adidas how is this concept applied. Also how does Reebok/Adidas determine the importance of this approach? Detail your answer.
Integration of business information is a combination of information from diverse sources with a variety of technical and business processes. It is constituted of steps such as discovery, selecting, monitoring and transforming of information from different sources. After being analyzed and processed by different departments like management, accounting and marketing, the information will be integrated and used to make specific decisions about products.
Effective information integration needs collaboration between business and IT to strengthen communication and get up-to-date data from various sources. It emphasizes the speed and simplicity of information, but not correctness or tractability. As for Reebok, before 1991, there was no global information system to get data, and communication mainly depends on telephone and fax. They brought the less up-to-date information as well as slow turnaround products, which caused a critical problem especially for such a fashion-oriented business. Gradually the importance of business information integration was recognized, which determined that a re-engineering should be carried out for the best use of firm level information products.
To apply the concept of information integration, Reebok installed the privately designed architecture and electronic image library to improve the exchange of information about product distribution among countries where Reebok does business. New software rationalized marketing information such product codes and shoe sizes, which can evaluate orders and help make appropriate…...

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