Bimb Marketing Credit Card

In: Business and Management

Submitted By mhridhauddin
Words 5817
Pages 24
BANK ISLAM BANK BERHAD CREDIT CARD

A MARKETING PLAN

MOHD HALIM RIDHAUDDIN BIN ABD MANAP
( 2013133609)
ABD RAZAK BIN AWAB ( 2013519593 )
NOOR IDAYU BINTI OTHMAN ( 2013191665 )
HAFIZAH BINTI ABD WAHAB ( 201339929)

MKT 750 : MARKETING MANAGEMENT
GROUP EMBA12JB

PM KAMEL TAUFIQ BIN ABDUL GHANI

TABLE OF CONTENTS

1. | Executive Summary | | 2. | Company description | | 3. | Strategic focus and plan | | | * Mission | | | * Goals | | | * Competency and Sustainable Competitive Advantage | | | | | 4. | Situation Analysis | | | a) SWOT analysis | | | * Strengths | | | * Weaknesess | | | * Opportunities | | | * Threats | | | | | | b) Market Summary | | | * Market Trends | | | * Market Growth | | | | | | c) Competitor analysis | | | | | | d) Customer analysis | | | | | | e) Company analysis | | | | | 5 | Product – Market Focus | | | a) Marketing objectives | | | b) Target market | | | c) Customer Value Proposition | | | d) Positioning | | | e) SWOT analysis | | | | | 6. | Marketing program | | | a) Marketing mix | | | * Product Strategy | | | * Price Strategy | | | * Promotion Strategy | | | * Place/ distribution Strategy | | | | | 9. | Financial Data and Projections | | | a)Break- even Analysis | | | b)Sales Forecasting | | | c)Expense Forecast | | | | |

EXECUTIVE SUMMARY

Bank Islam Malaysia Berhad (“Bank Islam ”), the nation’s pioneer Islamic bank, has since its incorporation in March 1983. BIMB is third largest Islamic banking assets in Malaysia after maybank and CIMB Islamic bank. BIMB has list of more than 70 innovative and sophisticated Islamic banking products and services. One of the…...

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