Book Review on Management Lessons from Mayoclinic

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Submitted By ammuachu
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Review on Management Lessons from Mayo Clinic
The book ‘Management Lessons from Mayo Clinic’ by Leonard L. Berry and Kent D. Seltman tells about an exceptional service organization Mayo Clinic which excels in the art of service. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge. Dr. William Worrall Mayo and his sons Dr. William Mayo and Dr. Charles Mayo are the leaders of this health care organization. This health care organization started more than 140 years ago in Minnesota town of Rochester in the early 1990s. Till now it is one of the most influential and valuable service brands in the world. There is only a little amount of advertisement done on this brand and till 1986 there was no marketing staff also in this organization. It is known as Medical Mecca based on their contribution to the science of medicine and to innovative surgical techniques. The Mayo Clinic has been of interest to services marketing researchers due to the organization’s impeccable success, global brand reputation, and service excellence ever since it was founded by the Mayo bothers, Drs. William and Charles. Berry, a well-known services marketing researcher, and Seltman, a former president of marketing at the Mayo Clinic uncovered the clinic’s success and delivered into how it has achieved its legendary brand power and brand loyalty among global consumers. This clinic continues to live its values, execute its care model, adhere to its management system, and both create and embrace new medical knowledge despite the perils of time, growth, success and prestige. The success of Mayo Clinic is only because they are giving at most care to the interest of the patients and their needs and not for profits. The…...

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