Business Case Critique

In: Business and Management

Submitted By mvici
Words 963
Pages 4
Telebackup Business Plan Critique
ENTI 785
Sept. 20, 2013
Part A 1. Communicating the opportunity * The business plan clearly communicates the opportunity for large returns to investors. * It indicates that the telebackup industry is presently in an “embryonic” stage of development. * There are few competitors in this market place. * This give Telebackup the potential of a large market share which is estimated to be $68 million CDN per year in Alberta alone and nearly $12 billion CDN per year across North America.

2. Language used * The language used was clear, concise and not overly technical. This provided a greater understanding of the business case. * It also encouraged investment because the business seemed comprehendible.

3. Consistency from section to section * For the most part the business case was consistent from section to section. * They identified a requirement for $500,000 within the next 6 months for a massive marketing thrust. * The current venture organization has already contributed $250,000 over two year and it will contribute an additional $100,000 towards finalizing the development and initial marketing efforts. * The business case is also consistent with respect to the product and its benefits. For example, the business case mentions that the backup system can operate 24 hours per day, it does not require dedicated phone lines, it is a turnkey solution and can be scheduled to operate automatically during evenings and weekends. * They were also consistent in their marketing strategy and potential customers. * However, there were a two notable inconsistencies throughout the business case: * In the executive summary, the business mentions that approximately 2500 external PC can be successfully backed up per 10 hour night time cycle. Then in section 1.1, the business…...

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