Case Study Never on a Sunday

In: Business and Management

Submitted By law1187
Words 843
Pages 4
Introduction:
The new concept is color shampoo under the brand name of SUNSILK which is already famous all over the world. This is the advanced form of shampoos and new feature add up in the shampoo which is coloring hairs as well as removing dandruff and cleaning hairs.

Color shampoo is a shampoo which has ability to color your hair every time when you use it. It is available in different colors and when you use different color shampoo every time it works. Shampoo has ability to clean your hair and remove dandruff but new SUNSILK color shampoo is not for removing dandruff or cleaning hairs but make hairs colorful.

SUNSILK COLOR shampoo is alternative of hair color tonic and it works simply. Just apply on your hairs like ordinary shampoo and feel your hair colorful. UNILEVER Marketing Objectives:
Increase sales
Every company has primary marketing objective and that is increase of its sales. Company is made for earning profit and with the help or maximizing sales high profit can be achieved.
Increase market share
When you try to increase sales actually you try to find your new customers and increase your customer leads. It means you try to maximize your market share.
Expand into overseas’ markets
Unilever has marketing objective is to expand into overseas market. Unilever always try to operate in different countries.
Be socially responsible i.e. ethical
Being a part or society Unilever has objective to be responsible socially .e. ethical. Ethics and common social values must be considered in Unilever’s marketing policies. SUNSILK Color Shampoo Marketing Objectives:
Establish a strong brand image and consumer loyalty.
Easiest and availability of the product to the target consumer.
Create awareness about this uncommon product.
Reduce cost
Maintain positive strong growth in starting years Target Market:
Target market is basically specific…...

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