Consumer Need and Wants

In: Philosophy and Psychology

Submitted By cadornaangeli
Words 1269
Pages 6
Specific Report: The Consumer (A Corporate Objective)

A. Summary of Report
The consumer is a final cause of business as the recipient of the product, and is therefore also the indirect object of the business act. If the consumer is an ultimate concern of the business act, then service to the consumer is an ultimate objective of the whole business concept. Satisfaction of the consumer’s human needs is the underlying principle of this service. The concept of human needs goes back to the concept of man himself in whom the needs naturally inhere. They exist to address man’s own requirements for existence, and therefore as a consumer he has to consume to address those needs. That is in his nature as a human being. He has to feed, to clothe, and to seek shelter- all for his survival, comfort and protection. These needs create demand; and as demands are at the root of economics, so are needs at the root of business. Addressing the consumer needs is not only a role of the businessman but a serious challenge to him.

If business exists to satisfy human needs, then business must be concerned with what these needs are and how they can be satisfied. The efforts should be addressed not only to management’s capabilities but also to the concepts and requirements of the needs themselves.
Man has his perfections and imperfections. While he is perfect in the order of being and participates in the perfection of his Creator in the order of rationality, he has been left with inadequacies both in the order of rationality or intellect and in his material and spiritual natures.

Man as an individual is one integral entity transcending the distinction between his material and spiritual components. This distinction is real and clear. In fact it is the deep sense of awareness of this distinction and a similarly deep sense of awareness of these components that lead to an objective…...

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