Crossword Bookstore

In: People

Submitted By nehal123
Words 3984
Pages 16
PROJECT CONTENTS * Abstract…………………………………………………………………………………….3 * Methodology…………………………………………………………………………….4 * Company Overview…………………………………………………………………..5 * Retail Institution……………………………………………………………………….6 * Crossword Customers……………………………………………………………….7 * Store location and Site Evaluation…………………………………………….9 * Crossword - Organization and Management……………………………12 * Classification from Retailer’s point of view……………………………..14 * Positioning of the Retail store…………………………………………………16 * Location * Merchandise Assortment Planning * Merchandise Pricing at Crossword * Communication via promotions * Competitive Objectives & Its Competitors………………………………22 * What Lies Ahead & Challenges……………………………………………….23 * The CD with the report contains- 1) Interview in a video format of the CEO of CROSSWORD. 2) Video of the store layout of two locations in Pune namely Kalyani nagar & S.B.Road. 3) Softcopy of the Final Report
References……………………………………………………………………………..24

ABSTRACT
“Making Crossword Was A Dream, A Belief, and A Passion. The Dream Was To Make A World-class Book Shop, The Belief Was That Books Make A Difference, And The Passion Was In The Magic Of Books And For Delighting Customers.” Mr.R.Sriram (CEO Crossword)
Retailing…...

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