Das Unternehmen Google

In: Computers and Technology

Submitted By sarahsgu
Words 924
Pages 4
Das Unternehmen Google

In einer Zeit in der Suchmaschinen unbrauchbar geworden waren, trafen sich die beiden Doktoranden Larry Page und Sergey Brin und beschäftigten sich mit den Suchalgorithmen und es entstand das Suchmaschinen Objekt „BackRub“. Im Herbst 1997 benannten sie ihre Suchmaschine in Google, in Anlehnen an die Zahl „Googol“ (10^100) und gründeten am 7. September 1998 das Unternehmen Google Inc. Heute ist Google ein Weltunternehmen mit circa 11000 Mitarbeitern weltweit und einem Quartalumsatz von ca. 2,69 Mrd. US- Dollar. Am 30.11.2007 erzielte Google einen Wert von 66 Milliarden US- Dollar und ist somit weltweit die stärkste Technologie Marke. Keine andere Gesellschaft verfügt über eine größere Rechenleistung als Google.
Die meisten Nutzer kennen Google nur als Suchmaschine und wissen nicht das es noch keine andere Plattform gab die das Internet so revolutioniert hat. Neben der Suchmaschine, die einen weltweiten Anteil von fast 45% aufzeigen kann, bietet Google Inc. fast 100 weiter kostenlose Programme an.
Auf der Google- Startseite können Informationen in vielen verschiedenen Sprachen gefunden werden, Schlagzeilen gelesen werden, nach mehr als 1 Milliarden Bildern gesucht werden und das weltweit größte Archiv an Usenet-Mitteilungen kann genutzt werden.
Da Google ein äußerst einfach zu verwendendes Programm ist, ist die Marke fast ausschließlich durch Mundpropaganda von zufriedenen Nutzern zu einer der weltweit bekanntesten Marken geworden. Als Unternehmen erzielt Google Umsätze, indem den Nutzern die Möglichkeit gegeben wird, kosteneffektive und messbare Online-Anzeigen zu schalten. Dies macht die Anzeigen sowohl für Sie als auch für den Inserenten, der sie schaltet, nützlich. http://www.google.de/intl/de/corporate/index.html Google und sein Logo

Das bunte Logo zeigt den jugendlichen Touch auf der sonst so einfarbigen Startseite der…...

Similar Documents

Google

...MGT500 Aug 06, 2011 Essay Questions: Google Case Study 1. Do you think Google will be able to maintain its entrepreneurial culture in spite of its recent growth and increased size? Why or why not? It appears that Google will maintain its entrepreneurial spirit at least for the foreseeable future. Google now employs over 28,000 people around the globe and as of February this year, maintained a market share of 65.6% in the search engine industry (Kell, 2011). On top of this their additional product lines are impacting the market on global scale such as Gmail and Google Maps, making Google a major player in the technology sector. However, even with all explosive growth, Google recently confirmed its desire to maintain its entrepreneurial roots. As stated by Google CFO Patrick Pichette, “With scale there always becomes this tension of how do you keep the start-up philosophy, we don't want to lose our start-up philosophy" (Millman 2011). The question then becomes not do you want to remain entrepreneurial, but rather how do you maintain it. When the size of an organization reaches 28,000 it is inevitable that a more bureaucratic model becomes necessary to maintain organized operations. With bureaucracy and the stability it brings, innovation and flexibility tend to suffer. However, Google has proven it can maintain and grow revenues even while it aggressively expands the size of its operation. This is demonstrated by Google continuing to reinvent itself with......

Words: 1130 - Pages: 5

Google

...Assignment 1 Keeping Google Googley Answer to Question 1: Outstanding opportunities for employees. Google is open for very talented and inspired people, and give best opportunity to be promoted in professional sphere. Example, Oleg, starting his career as an engineer become a leader of developing tools department team after only 8 months period. This is I think very motivating staff. Looking at google HRM site, everything brought so understandable, and impressively clear, I feel that Google knows distinctively what they want from their personnel and how attract people with best abilities. There pretty much attractive links, where I found about working at google, employees tell about why they love working in company. And there are very excellent stories about life at google and all other important info. Company has annual two day conference, where thousands of developers bring together and make a brainstorm the technology of tomorrow. The innovation strategy also is very impressive at google. Becoming the best searching engine in the world, they never stop paying attention to innovation for solving best world challenges. Noticing this it’s understandable how Scott had a long career with Google, as at have developing atmosphere. Compared to other giant companies’ sites, like Shell, Exxon, Microsoft etc., I see that they better deliver information and attract people to become a Googler. For example, teams and roles link design very compactly,...

Words: 584 - Pages: 3

Das Selbstbewusstsein Der Strategieberatung

............. 19 3.1.2. Neutralitätsfunktion .............................................. 21 3.1.3. Wirtschaftlichkeitsfunktion .................................. 22 3.2. Latente Funktionen ................................................................ 23 3.2.1. Legitimationsfunktion .......................................... 23 3.2.2. Politikfunktion ...................................................... 24 3.2.3. Durchsetzungsfunktion ......................................... 24 4. Die Kritik an der Strategieberatung ......................................................... 26 4.1. 4.2. 4.3. 4.4. 5. 5.1. 5.2. 5.3. 5.4. Das synoptisch-rationale Denkmuster ................................... 26 Managementmoden ................................................................ 28 Die induzierte Orientierungslosigkeit .................................... 36 Das Evaluationsproblem ........................................................ 40 Die Notwendigkeit der Kritikbetrachtung aus Sicht eines übersteigerten Selbstbewusstseins ......................................... 46 Der Overconfidence-Begriff .................................................. 48 Selbstbewusstsein und Strategieberatung .............................. 51 Rekursive Betrachtung der Kritik .......................................... 53 Die Funktionen der Unternehmensberatung ............................................ 18 Der Overconfidence-Beitrag ...............................................................

Words: 19681 - Pages: 79

Google Inc

...DOANH NGHIỆP ( ( ( [pic] TIỂU LUẬN THÀNH TỰU CÔNG TÁC QUẢN TRỊ NGUỒN NHÂN LỰC GOOGLE GVHD:TS.ĐẶNG NGỌC ĐẠI SVTH:LỚP TCDN-ĐÊM 2-CAO HỌC 23 1. TP. HỒ CHÍ MINH – 2013 MỤC LỤC I.Lý luận chung về quản trị nguồn nhân lực 1 1. Khái niệm và vai trò của quản trị nguồn nhân lực: 1 1.1. Khái niệm quản trị nguồn nhân lực 1 1.2. Vai trò của quản trị nguồn nhân lực 2 1.3. Các nội dung chủ yếu của quản trị nguồn nhân lực 3 2.Một vài học thuyết về quản trị nguồn nhân lực 4 2.1. Thuyết X: 4 2.2. Thuyết Y: 4 2.3. Thuyết Z: 5 II.Giới thiệu về Google. 5 1.Lịch sử hình thành và phát triển: 5 2.Ngành nghề lĩnh vực kinh doanh,ứng dụng: 7 Ứng dụng 7 Sản phẩm phục vụ kinh doanh 9 3.Cấu trúc công ty 9 II.Thực trạng công tác quản trị nhân sự tại Google. 10 1.Tuyển dụng nhân sự 10 1.1. PHƯƠNG THỨC TUYỂN DỤNG 10 1.2.CÔNG CỤ TUYỂN DỤNG 11 1.1.3.QUY TRÌNH TUYỂN DỤNG 13 2.Đào tạo và phát triển văn hóa công ty 17 2.1.Chính sách đào tạo cho cấp quản lý 17 3.Bố trí sử dụng nhân sự 24 4.Chính sách đãi ngộ 25 4.1Đãi ngộ tài chính: 25 4.2.Đãi ngộ phi tài chính: 26 III.Làm thế nào Google trở thành một trong những nhãn hiệu giá trị nhất thông qua sử dụng phân tích con người để tái phát minh HR 33 1.Google là công ty duy nhất mà chức năng HR được thực hiện dựa trên việc phân tích con người . 33 ......

Words: 15492 - Pages: 62

Google

...Main article: History of Google [pic] [pic] Google's original homepage had a simple design, since its founders were not experienced in HTML, the markup language for designing web pages.[25] Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in Stanford, California.[26] While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites.[27] They called this new technology PageRank; it determined a website's relevance by the number of pages, and the importance of those pages, that linked back to the original site.[28][29] A small search engine called "RankDex" from IDD Information Services designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking.[30] The technology in RankDex would be patented[31] and used later when Li founded Baidu in China.[32][33] Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site.[34][35][36] Eventually, they changed the name to Google, originating from a misspelling of the word "googol",[37][38] the number one followed by one hundred zeros, which was picked to signify that the search engine was intended to provide large quantities of information.[39] Originally, Google ran under Stanford......

Words: 3131 - Pages: 13

Google

...Google 1 Google Modern Business 07.12.2013 Jawaher Al Maari Rana Al Khunini Ghalia Al Othman Fahdah Al Jebali Nada Al Jeraisy Hanan Al Yemni Supervised by/ Miss Ghada Al Mazroa 2 Google Table  of  Contents   3 3 4 4 4 5 5 5 5 5 6 6 6 6 6 7 7 7 7 7 7 8 8 8 9 10 11 11 12 INTRODUCTION PRODUCT  SERIES GOOGLE  SEARCH SEARCH  FEATURES  DEVELOPMENTS TIME  LINE GOOGLE  THE  COMPANY ·  1995 ·  1997 ·  1998 ·  1999 ·  2000 ·  2001 ·  2002 ·  2004 ·  2005 ·  2006 ·2007 ·2008 ·2010 ·2011 ·  2012 ·  2013 15TH  BIRTHDAY GOOGLE’S  CHALLENGES GOOGLE’S  TRANSLATION  PROBLEM GOOGLE  FIXED  THE  PROBLEM OUR  OPINION CONCLUSION REFERENCES Google 3 Introduction Google Inc. was born in 1998. Larry and Sergey the founders of “Google” named Google a play on the word “googol,” the mathematical term 1 followed by 100 zeros. (Google inc. ) Google Company went through a lot and began in a noticeably young life. Ever since Google was founded, it has grown to serve Millions of users around the world. Product  Series   When Larry and Sergey were only a Ph.D. students at Stanford University. They combined Google as a private owned company. However, an initial public offer took place afterwards on August 19,2004. Afterwards, Google moved to Mountain View, California. Their head office was placed there with the nickname Googolplex. It grew intensely since incorporation has......

Words: 2247 - Pages: 9

Wirtschaftliche Auswirkungen Von Zeitarbeit Auf Das Entleihende Unternehmen (German)

...Wirtschaftliche Auswirkungen von Zeitarbeit auf das entleihende Unternehmen [pic] Inhaltsverzeichnis 1 Einleitung 3 2 Zum Begriff der Zeitarbeit 4 2.1 Definition (gewerbsmäßige Arbeitnehmerüberlassung) 4 2.2 Gesetzliche Regelung der Zeitarbeit 4 2.3 Allgemeines zum Begriff der Zeitarbeit 4 2.4 Vertragsmodell 5 3 Entwicklung in den letzten zehn Jahren 6 3.1 Zeitarbeit in Deutschland 6 3.2 Zeitarbeit in Europa 8 4 Vor- und Nachteile aus Sicht des nutzenden Unternehmens 9 4.1 Vorteile 9 4.2 Nachteile 10 5 Ausblick und Fazit 11 5.1 Ausblick über die zukünftige Entwicklung der Branche 11 5.2 Fazit 12 6. Anlagenverzeichnis 13 Anhang 1: Mindmap 13 Anhang 2: Exzerpte 14 7 Literaturverzeichnis 16 Abbildungsverzeichnis Abb. 1 Dreiecksbeziehung Zeitarbeitsvertrag 5 Abb. 2 Entwicklung von Zeitarbeitern und Arbeitslosen 7 Abb. 3 Anteil der Zeitarbeiter an allen Erwerbstätigen 2006 8 Einleitung Zeitarbeit, Leiharbeit, Personalleasing, Personaldienstleistung – Der Begriff der Ver- und Entleihe von Arbeitskräften hat im Volksmund viele verschiedene Namen und wird hinsichtlich ethischer Aspekte immer wieder diskutiert. Wirtschaftliche Aspekte werden, seien es Vor- oder Nachteile, im Bezug auf das entleihende, d.h. das Zeitarbeitskraft nutzende Unternehmen, aufgrund der wichtigen, aber immer wieder angestoßenen Diskussion über die Situation der Zeitarbeitnehmer, weitgehend vernachlässigt. Aus diesem Grund untersucht die vorliegende Arbeit die......

Words: 2739 - Pages: 11

Google Code

...Using Google Code and SVN to Manager project Source Code Sep. 3 Project Source Code Manager on Google Code Using NetBean IDE and SVN 1 MrToanDH * C0907i * FptAptech Using Google Code and SVN to Manager project Source Code Sep. 3 Contents I. Google Code là gì? ............................................................................................................. 3 II. 4 bước để tạo Project trên Google Code:.......................................................................... 4 III. Thiết lập các chức năng cho project : ............................................................................. 7 1.Trang chủ project (Project Home) : ................................................................................ 7 2.Thêm và quản lý các thành viên của 1 project : ............................................................. 8 3.Chức năng download : .................................................................................................... 9 4.Xóa project : ................................................................................................................. 11 IV. Giới Thiệu Về Subversion: .............................................................................................. 12 V. 2 cách cơ bản để quản lý Source code với SVN : ............................................................ 13 1.Thao tác với file và Folder : .............................................................................................

Words: 2085 - Pages: 9

Google

...Excellence >>Google In 1998, two Stanford University PhD students, Larry Page and Sergey Brin, founded a search engine company and named it Google. The name plays on the number googol1 followed by 100 zeroes-and refers to the massive quantity of data available online that the company helps users find. Google's corporate mission is "To organize the world's information and make it universally accessible and useful." From the beginning, Google has strived to be one of the "good guys" in the corporate world, supporting a touchyfeely work environment, strong ethics, and a famous founding credo: "Don't be evil." The company has become the market leader for search engines through its business focus and constant innovation. As Google grew into a primary destination for Web users searching for information online, it attracted a host of online advertisers. These advertisers drove Google's revenue by buying "search ads," little text-based boxes shown alongside search results that adveftisers pay for only when users click on them. Google's search ad program, called AdWords, sells space on its search pages to ads linked with specific keywords. Google auctions off the keyword ads, with prime keywords and page locations going to the highest bidder. Google recently added market share in the United States. Swooshes abound on everything from wristwatches to skateboards to swim- ming caps. The firm's long-term strategy focuses on basketball, running, football,......

Words: 1522 - Pages: 7

Google

...1) In 2013 Google was the leading Internet search firm. Google owned 67 percent market share in search from home and work computers and a 97 percent share of searches performed by mobile devices. The two main competitors for Google in the search engine industry for market share is Microsoft Corporation’s Bing and Yahoo Inc.’s search. (Blystone, 2015). Google is well known and a leader in the search engine industry that the company became a verb. When people search for something on the Internet such as for a recipe they say, “ I goggled the recipe” (Blystone, 2015). The competition in the search engine industry for Google does come from the two related search engines yahoo search and Bing. However, the major competition in the search engine industry stems from searches with in websites and apps that offer more than just searches, such as Amazon, Inc. and Facebook, Inc. For example, Facebook Inc.’s CEO Mark Zuckerberg articulated that the company’s assets could be used to compete with search engines. Facebook Inc. can compete with search engines by the website uniquely being positioned to answer questions people may have such as, what sushi restaurants my friends have been to recently and liked? These query-based searches that can be done on Facebook potentially offer consumer something they could not do anywhere else (Blystone, 2015). Apple Inc. also created feature and operating system on their iPhone, iWatches, and Apple TV Siri that acts as a virtual personal assistant.......

Words: 2270 - Pages: 10

Google

...each phase there’ll be a crisis that will cause the growth to stop. Thus, this crisis needs to be solved for the company to continue growing. Applying this model to the Google Corporation, we notice that during Phase1 (creativity), the culture that Larry Page and Sergey Brin start as the founders largely influences the leadership within the company. This culture is designed to encourage cooperation and rapid idea development. As the company enters phase 1, the founders feel the need of a strong manager who has the necessary knowledge and skill to introduce new business techniques. Page and Brin hire former Novell CEO, Eric Schmidt, as Google’s CEO and the company starts hiring more managers with experience, reducing the number of direct reports per manager. Then Phase 2 (Direction), the company starts to grow again with new capable managers in place. At the end of this phase a crisis develops from demands for greater autonomy on the part of lower-level managers. Google found that the solution would be through delegation. In phase three, Google managed not to lose control over everyday operations by having all the managers get in one room and talk through a consensus decision-making process. Hence, the Phase 3 (Revolution) is under way when top management seeks to regain control over the total company. Google was able to overcome this problem by putting additional effort into reporting up and communicating in all directions through the use of special coordination techniques......

Words: 483 - Pages: 2

Blue Ocean Strategie Und Das Geschäftsmodell

...- Fakultät für Wirtschaftswissenschaft Lehrstuhl für Entrepreneurship Seminar zur Geschäftsmodellanalyse Thema: Der Einfluss der Blue Ocean Strategy auf das Geschäftsmodell Betreuer: Prof. Dr. Matthias Raith Dr. Christoph Starke Peter Vogt Sternstraße 25 39104 Magdeburg peter.vogt@student.uni-magdeburg.de 2.Semester BWL (Master) Magdeburg, 12.08.2011 I Inhaltsverzeichnis 1 2 3 4 5 Einleitung ............................................................................................................ 1 Rekapitulation Blue Ocean Strategy ................................................................... 3 Geschäftsmodellansatz und Blue Ocean Strategy ............................................... 6 Auswirkungen der Blue Ocean Strategy auf das Geschäftsmodell ................... 11 Fazit ................................................................................................................... 14 Literaturverzeichnis ......................................................................................................... 16 II Abbildungsverzeichnis Abb. 1: Business Model Canvas zur Visualisierung der Komponenten eines Geschäftsmodells .................................................................................................................................................... 2 Abb. 2: Strategy Canvas ............................................................................................................. 4 Abb. 3: Die zwei Seiten...

Words: 3935 - Pages: 16

Google

...3/3/2016 Google: The World’s First Information Utility? ­ Springer 4 How Google innovates Innovation at Google has been internally focused on building an IT infrastructure that is robust and enables easy creation of new products and services. Going forward, the information utility will require more externally­ oriented innovation focused on supporting external developers and customer applications. But how does Google foster the innovation that leads to new applications? This is an important question because most companies cannot expect to imitate its IT infrastructure, but they can imitate its innovation strategies. Google uses the following four strategies. 4.1 Explicit focus on R&D Google’s extraordinary revenue enables it to have a luxury few firms can enjoy today – an R&D lab that focuses on developing revolutionary hardware and software ideas along with complementary services. More than one­half of the company’s employees are engineers and scientists, and there might be hundreds of projects in development at any given time. Many prototypes are made available on the lab’s website for the interested public to download and try in the beta stage. By launching these beta products and services publicly to be tried out, Google can see which ones take off, get feedback, and incrementally improve them without having to scrap a product that might take off with further development. 4.2 Acquisition of talented people Google is among the most active hig......

Words: 1380 - Pages: 6

Google

...Company Overview In the beginning, Google was nothing more than a research project developed by two Stanford graduate students. In 1996, Sergey Brin and Larry Page had developed a search engine with a unique method of ranking search results. As the need for a relevant search engine on the internet became clearer and clearer, Brin and Page registered the Google.com domain in 1997 and officially formed Google, Inc. on September 7, 1998. Google had an advantage over other search engines at the time because their search results were ranked in a relevant manner; based on the number of sites linking to each specific page. Because of the high quality search results and their simple approach to searching, Google’s popularity has grown substantially over time. Along with their growth in popularity, Google has grown to employ more than 10,000 people worldwide, while also being ranked as the best company to work for by Fortune Magazine. The term ‘google’ was derived from a misspelling of the word ‘googol,’ which refers to 10100, and the name stuck. Also, due to the popularity of the world ‘google,’ Merriam-Webster added the term to their dictionary defining google as “to use the Google search engine to obtain information on the Internet.” As ‘googling’ things became more commonplace, Google’s revenues grew tremendously through the use of advertisements. Although Google’s advertising revenues have risen every year in the past five years, Google went public on August 19,......

Words: 1127 - Pages: 5

Google

...Introduction Google is a company that specializes in internet search and online advertising, and an important player in the knowledge-based services industry. Since its very beginnings, this company has focused on innovation and new ways of doing things more efficiently and effectively, and it has paid off for it. Its Human Resources (HR) practices are no exception either. Under the motif “best place to work for”, Google has become one of the best employers to work for, and has won numerous awards and listings from the best industry analysts. It attracts people from diverse backgrounds with its unorthodox methods of rewards and benefits, and using its innovative methods of evaluation, Google recruits employees with the best “innovative potential”, as the company says. Knowledge-based industries are dependent on its inputs of technology and human capital, so they face some serious HR challenges. Here recruitment and retaining employees are crucial and a major challenge as employees demand a different type of challenges and work environment than other industries, and also fitting the perfect people according to their jobs is also a major challenge here. So, intensive training and development of employees is important. Because employees are highly skilled and knowledgeable, they enjoy a high bargaining power unlike many other industries. So maintaining them requires a lot effort from the HR departments of the companies to retain and motivate them to be loyal, as they know......

Words: 2566 - Pages: 11

Episode 14 | Boxing News - December 14, 2017 | Blackish S04E05 720p HDTV x264-KILLERS [eztv]