Discussion 1

In: Business and Management

Submitted By 1haterproof
Words 427
Pages 2
Leon Downton
ENG 225 Introduction to Film
July 25, 2013
Instructor Mathew Warren

In our weekly chapter reading (Goodykoontz, B., & Jacobs, C. P. (2011). It is said that the improvement of technology, which has put better equipment in the hands of more people, it has never been easier to physically make a movie than it is today. Distributing the movie or, getting a studio to buy it so that it can be put into theaters, on the other hand, is often more difficult. Financial difficulties have forced the closing of smaller studios that had been the best option for filmmakers with a lot of ideas but little money. It does mean, however, that it’s harder for worthy movies to be distributed even at what is known as an art house—a theater that shows low–budget and challenging films (the ones that aren’t advertised in commercials during football games). Many studios are simply not spending the money to buy as many films, and this leaves all of us the poorer.
At the same time small studios are cutting back, the larger studios spend hundreds of millions in the hopes of coming up with a blockbuster (a film that makes a lot of money at the box office). It’s a form of high stakes gambling: The studios risk a lot of money in movies they believe will be blockbusters, in the hopes of getting a lot back in return. Technology has improved to the point that it is now possible to watch a blockbuster film on a hand held electronic device like an iPod, for example. (Ironically this trend toward individual viewing of smaller images harkens back to Thomas Edison’s Kinetoscopes of 1894, before the days of movie projectors, when people stuck a penny into an arcade machine that let them watch a movie through a peephole magnifying glass focused on the film itself.) Through its iTunes platform, Apple offers movies for sale and rent. IMDb, the popular Internet site that lists…...

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