Do All Business's Need to Globalise to Succeed

In: Business and Management

Submitted By harryklus
Words 884
Pages 4
The business world is becoming increasingly global. As a result of this many companies such as costa coffee & Dyson, have changed their strategies in relation to the markets they target or where they produce.

Does the increasing global nature of business mean that all organizations need to change their strategies significantly to achieve higher profits.

Justify your answer with reference to Costa Coffee, Dyson and or other organizations that you know. (18)

Globalisation of companies can have serious advantages that can mean a companies success is huge! as well a company can have massive success with out giving their product to the global market!

In 1975 Nike moved its manufacturing overseas, since then it now has over 44 over seas factories, where there products are made! Nikes idea to use global labour to make there product (s) global meant that Nike now had a larger captive market, not just the market back in America, where the HQ is based.
By moving there manufacturing overseas Nike managed to take advantage of low manufacturing costs meaning that a higher profit margin can be obtained!
If Nike would be manufacturing in America or developed countries then the price of their products would be extremely high, and in the competitive market this would not work as their competitors would be undercutting Nike.

Globalisation can bring a companies product back to life, if a companies product is in a saturated market then they may not be making enough money to keep the company out of debt! The main idea of having a company is to make a profit, in a saturated market this could be hard, as demand may be low or even no room for growth in the future! by making the product global this may spark massive interest, as it is in a fresh market! Increasing the chance of profit!
Although with out the correct market research the company may end up losing out on there…...

Similar Documents

All I Need Is Love

...Publishing is an affiliate of Harvard Business School. Online Simulation Foreground Reading—Finance Simulation: Capital Budgeting to $150 range) for the “tween” (ages 8 to 12) demographic.  Doll accessories, which made up 15% of  the  division’s  total  revenue,  included  doll  clothing  and  “doll  gear”  to  mimic  real‐life  situations  in  which the doll “character” might find herself (camping gear, sports gear, etc.).  Similar  to  other  U.S.  toy  manufacturers,  a  large  portion  of  New  Heritage’s  assembly  and  packaging was done overseas, in China and Taiwan, using components manufactured by third‐party  vendors.    However,  manufacturing activities that required precise tolerances or proprietary processes, along with  all  the  creative  functions  (concept  testing,  product  design,  and  product‐ prototype  development)  were  handled  in‐house  at  the  company’s  headquarters  facilities  in  Sacramento.   New Heritage’s Retail Division  The second division of New Heritage Doll Company was the retail division, which generated $190  million of New Heritage’s revenue and $4.8 million in operating profit.  The retail division managed  the sale of the dolls and accessories that the production division designed, assembled and packaged.  The retail division sold its merchandise through three channels: a website (42%), a mail‐order paper  catalog  (33%),  and  a  network  of  retail  stores  (25%).    In  addition  to  selling  merchandise  online,  the ......

Words: 2246 - Pages: 9

Do Organisations Need Marketing

...Contents page Page 1 ………………….……………. Executive Summary Page 1 ……………………………………..…… Introduction Page 2, 3...................................What is marketing? Page 3, 4……………….. Role & function of marketing Page 4, 5, 6, 7.………………….……….. Marketing mix Page 7, 8 ………………………. What are stakeholders? Page 8 …………………………………………….. Conclusion Page 9 ….……………………………………… Bibliography Do organisations need marketing? Executive Summary The following essay has been written to explain the importance of marketing and how it can affect the sales and revenue of a business. The essay will explain to the reader what is marketing and how it can both positively and negatively affect a business. It will explain the marketing mix as well as the 4P’s. Also written in the essay is the importance of stakeholders and how to communicate with them. Introduction The core objective of this assignment is to get a precise understanding of the importance of marketing and how marketing can influence companies to aim their products directly at their target market. As well as encourage customers into specifically purchasing their goods over the competitors. There are many different marketing methods and each method varies with customer demand. The main aim of a marketer is to use various marketing methods to identify and then market their product directly at the consumer. This will then enable them to gain maximum sales for the company, while ensuring that the products are sold at a price which......

Words: 2948 - Pages: 12

Do We Need Change

...Ever since world has come into existence it’s been changing to suite the need of existing species. MARKETING DESIGN AND INNOVATION was very relevant in that respect as it puts the Customer/consumer on focus and provides the inside of a consumer mind and how to Overcome the challenges .It provides you the Knowledge of meeting those wants and needs (Kotler (2009)) defines needs as a “a state of deprivation of some basic satisfaction”. Needs are common for all the human beings and mainly include food clothing and shelter. While wants are defined as different ways in which basic needs are satisfied. Through fulfilling their expectation and in Some cases exceeding them by providing the goods and services in such a way that Business itself can be differentiated or have edge on competitors. Module also guide us how and which market to target and takes you on the journey of Creating a Brand which meets both buyer and seller expectation and is less likely to fail And how to increase its value at the same time legally protecting it so the product can Keep its edge and consumer can easily differentiate .i.e. Apple has been good at not only Promoting their products to their target markets, but also doing so at the right time. During the introduction, Growth, Maturity and decline of each iPhone.(appendix 8) World is changing and the boundaries between the countries are fading and its making the market more competitive for the...

Words: 758 - Pages: 4

All You Need Is Love

...happiness. It is a boundless feeling when you are loved, but it is also important to give love back so you can be happy together. Many people say: All you need is love. But what is the meaning of this. When people feel loved nothing else matters. I would say, that just as important it is to be loved, just as important it is to give love back. It is important that people around you can feel your love, and then they can be happy because of you. The truth is, when you give love, you will get a lot of things back. Not just love, but also happiness, smiles, and often will this love be so convincing, that it will be hard to break. Not everyone will experience this kind of love, but everyone will experience love. It can be love between siblings, love between friends, love to your parents or children. Actually it can just be the love for your dog or cat. They can also feel the love and give love back. They just have their own way. There is also another popular expression from the time where The Beatles made their song, “All you need is love”. The song became very popular and was connected to the expression “Make Love not War”. When you feel love, you also feel strong. It gives you power and strength. That is a very important point in the song and in the phrase. It gives you the ability to feel that you can do everything you want. Suddenly you do not care about what other people think about you. Why? Because you are loved, and because you express love yourself. You may start......

Words: 403 - Pages: 2

Supporting the Needs of All Learners

...Supporting the Needs of All Learners For this week's assignment, I chose to travel back to EDU648: Teaching & Learning with Technology. In this class our assignment was to create a PowerPoint presentation that described the aspects of the Dynamic Instruction Design Model. The Dynamic Instruction Design Model, incorporates the needs of all learners in its' very core. The Dynamic Instruction Design Model was developed by Lever, Duffy, and McDonald. It is a six step model, built around a continual internal and external feedback loop, with each step containing opportunities for feedback, and revision within it. The six steps are Knowing the Learners, Articulating the Objectives, Establishing a Learning Environment, Identify Teaching and Learning Strategies, Selecting Technologies, and Evaluation and Revision of the lesson. By utilizing the(DID)Model, all learners have the opportunity to participate and grow as students. For instance Knowing our Learners is the first step. As teachers it is our job to Assess our learners developmental stages, both physically and cognitively. I see a huge difference between the 6th grades I teach, and the 8th graders I teach. It is important to know the students prior knowledge, and their learning style. How many times have you sat in a class, and been completely bored, due to the method the teacher used to present the information? By knowing their learning styles, we as educators can better......

Words: 580 - Pages: 3

Do All Teams Need a Leader

...International Teams: Beyond Cultural Differences Multicultural teams are different. In addition to culture the team needs to consider: * the purpose for its existence, - the influence of personality differences, - the impact of cultural and professional identities, - the importance of emotional intelligence, - the vital role of adequate support systems. Team leaders need updated global competencies which they may not have learned in business school. Multicultural Teams are Complex Cross-cultural knowledge is an obvious pre-requisite for working with any team whose members come from different cultures. We acquire this knowledge from our reading, from our studies, from company-sponsored seminars and most importantly by maintaining a very high level of self-awareness when we step outside our own cultural boundaries. However managing cross-culturally is complex because real business issues are complex and often require more than a linear solution. So, how do we avoid the trap of over-simplifying the complexity of the issues faced by international teams? Let’s agree that there is more to understanding an international team than being aware of the diversity of national cultures represented by the members. We know from experience that there are key differences found on any team which may include gender, race, individual personality, cognitive and emotional intelligence, educational, and occupational backgrounds. Consulting to international teams and......

Words: 1555 - Pages: 7

Do We Need Government

...Running head: DO WE NEED GOVERNMENT? Do We Need Government? If so, What Should be its Role Abstract The topic of government has always been a large area of conflict. In the following, I will discuss why we need a government and I believe we do need a government. First, do we need government and if so, what role should be its role? I began my paper by addressing these questions by looking at the United States Constitution. “We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defense, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.” People are the ones working alongside government to carry out these mandates stated in this important document. Do We Need Government? If so, What Should be its Role Role of Government In responding to the questions Do we need government? If so, what should be its role?, my answer has to be yes. Thomas Paine’s quote, “Government, even in its best state, is but a necessary evil; in its worst state, an intolerable one.” (Paine, 1995) is as true today as it was during the Revolutionary War when he wrote it. In my opinion, we need government and the government needs us, so that Americans can continue to work together with government in harmony, to keep our country growing and developing. Our forefathers escaped to the New......

Words: 1542 - Pages: 7

All That You Need

...video “Do violent video games cause crime”. This video clip it’s a television program named Sunrise with two hosts there are interviewing two people, one of them is a psychiatrist name Dr. AZ and the other one is an online campaigner name Geordie Guy. The hosts blame the violent video games because they mean they have an influence on the young people’s behavior. Subsequently there has been a 30 years investigation about how dangerous effect the video games can’t have on young people. But the results showed at the games is not dangerous, just because is not dangerous doesn’t mean the young people has to use many hours to play video games. The hosts mean the young people are brainwashed a these violent video games, there also mean at the games have a sin to the real violent in the world. But the online campaigner doesn’t mean it’s the violent games can’t have a different effect on each individual person. Dr. AZ said at video games not affects everybody because everyone has their own personality. But for some people can’t violent video games give some idea to do suicide or their want to try to do some of the thing you can do on video games in the real life. Discussion Quote This is the quote “Do you think that this normalizes the notion that we live in a violent society and there’s nothing you can do about......

Words: 836 - Pages: 4

Do We Really Need College?

...Do we really need college?; A view on the importance of college “Almost 90% of respondents to one survey thought that a college education is as important today as a high school education used to be … “ ( Lewis 46 ). I absolutely agree with the 90 percentile because throughout our society it is very hard to find a well paying job without a college degree. Growing up most adults I was acquainted with either did not attend college, or even graduate high school. Graduating high school back in their time opened doors for many job opportunities, but today the bar is set so high with competition that college is almost necessary. Jobs are so fierce in present time that many even look at resumes depending on which college the applicant attended. Do we really need a college degree? Well, let’s consider how life would be without one. Back in some time college was reserved for the wealthy, privileged. Today, more than 18 million people are enrolled in some kind of further education. Education is viewed as vital to people’s success. In order to compete in the nation’s workforce you must strive for a college education. College has become more and more important as jobs have gotten more complicated. Due to the rise in technology throughout the world many jobs require a much higher level of education than in the past. Therefore college is a requirement for a career that will involve a wide base of knowledge. Studies show that college graduates make almost twice as much as those......

Words: 341 - Pages: 2

All We Need Is Love

...In America there seems to be a major problem. It has hindered this country since America was founded. It has been used against Native Americans, Japanese, and Black Americans. The problem is racism. If this country wants to become truly great racism must be eliminated. Racism is a blot on society that has transgressed mankind over hundreds of years. It is conscience of humans that few things are far superior to others. In his words, Martin Luther King wrote that “we (the citizens of the United States) are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly. Never again can we afford to live with the narrow, provincial ‘outside agitator’ idea. Anyone who lives inside the United States can never be considered an outsider anywhere within its bounds.” Hence, I feel that racism has no place in a united and progressive nation. Racial discrimination only leads to the corrosion of the foundation and structure that make the United States of America great. I find that there is truth in the writer’s statement that “freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed.” I can say that racism is a euphemism for dictatorship. As what history is telling us, persons in authority find it hard to relinquish their position and tend to be corrupted by power itself. This creates a state of dictatorship wherein the freedom of the people is greatly limited. Laws are created......

Words: 1136 - Pages: 5

Am I Doing All I Need to Do? Am I Being All I Need to Be?

...Dustin von Soosten OPR with Mrs. Burnett September 27, 2010 English B/D “Am I doing all I need to do? Am I being the person I want to be?” I have been having a hard time for a while now, fir many months I felt like I lost my purpose in life. Not being able to achieve my goals of becoming a United States Navy SEAL, I was in distraught, I had no direction anymore, lost is where I was. My GPS was taken from me, I could not find my way, for a while to believe that I was going to be a firefighter, or go into the Coast Guard. Those careers where just fumes, my determination could blow away with them easily, they give me peace. I no desire for any other career what so ever. Although, for months I had actually believed that it wasn’t in the cards for me to do what I had always wanted to do, that I was not destined to a US Navy SEAL. About two in a half to three weeks ago the fire inside me pretty dim, I had really felt like it burnt out for good. Then one afternoon at school during fourth block, that period is free for me, I heard from Mr. Hoffman that there is a fair going on in the library, I looked and there was nothing. Right after that college “sponsors” came around the corner, so I went in and the four branches of the US Military were already present. I saw the US Navy there, and immediately I had to check it out, I talked to both of the recruiters there and about how I wanted to be a US Navy SEAL, they were extremely interested. I also spoke about my......

Words: 384 - Pages: 2

Supporting the Needs of All Learners

.... Supporting the Needs of All Learners Shiffon Hooper EDU697 Capstone: A Project Approach Dr. Margaret Broderick April 3, 2015 Support the Needs of All Learners With the advancement of technology in education it has provided more opportunity for learners of all backgrounds: students from diverse economic situations, students with special needs and students with different backgrounds. Gardner (1996) explains his eight theories of intelligences as the way we learn and adapt. We are all different and have different learning styles. Some are visual and others learn by doing. As humans we process information differently (Lever-Duffy & McDonald, 2011). Redesign EDU648 Lesson Technology helps us learn in a different way other than the traditional textbooks. Online lets us learn in a different way than the traditional brick and mortar schools. You will see my blog and see the changes made to the re-design paper with many new ways to learn through technology and how technology supports each learning styles. One size does not fit all anymore, we are a diverse world and have many different learning styles and our culture and environment reflects in our learning. Many children with learning disabilities may struggle with social situations and behavior problems. Challenges It was challenging to find the right lesson to re-design. Going back and reading each lesson took time and I was undecided what to choose. The original lesson was more about......

Words: 1351 - Pages: 6

All What They Need Is Love

...psychological stress for the adopted kid. However, studies show that most arguments against gay and lesbian adopting rights are obsolete and irrationally conservative. There is a constantly increasing number of children that desperately need a loving home because their biological parents cannot rear them, and there are also countless same-sex couples willing to provide those unwanted children with all the love and stability that they deserve. The argument that growing up with gay or lesbian adoptive parents traumatizes children is a myth, and the most recent family studies corroborate this fact. It is important to first understand why same-sex couples wish to adopt. As opposed to most heterosexual couples-which consider adoption only after trying fertility treatments of all kinds- most homosexual couples see adoption as their first and only choice for parenting. (Jennings et al., 2014) Gay and lesbian couples are generally less attached to the concept of genetic parenthood, and they are more open to adopt children with whom they share no genetic makeup. (Jennings et al., 2014) Altruism, and the desire to raise children that are more tolerant to others, is one common motivation for gay couples that wish to adopt. (Jennings et al., 2014) Children that need to be adopted often come from violent, hostile family environments. Their biological parents frequently have a history of alcohol or illicit drugs abuse. On the other hand, many of the gay couples seeking for children to......

Words: 1016 - Pages: 5

All Details to Do a Swot

...and omitted in constructing the project management plan. This basic management tool is straightforward and easy to use. Basically, factors are divided into internal and external issues. Based on the analysis of the information provided by the model, project management can better decide if the information gathered is something that will assist in accomplishing its objectives. Conversely, Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis can also identify potential obstacles to success, as well as faults in the plan that must be addressed, controlled, or eliminated if the desired results are to be achieved. In order for the Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis to be effective, project management must do more than simply identify the strengths, weaknesses, opportunities, and threats involved. Risk management demands that it is necessary to avoid, eliminate, or at the very least, minimize identified weaknesses and threats. Weaknesses should be closely scrutinized in order to determine whether or not it is possible to convert them into assets. Similarly, threats should be closely examined for the opportunity of building strength in areas where they stood, once they have been eliminated. Strengths and opportunities should be closely studies as well in order to maximize their effectiveness. Project management would be well advised to take advantage of this simple, cost effective management tool and to make it a fundamental step in the......

Words: 2275 - Pages: 10

Do You Need Help?

...(DQ1) Do you think the judicial branch is the least dangerous branch of government, as the video discusses? Why or why not? Discuss one example you think demonstrates the power of the Supreme Court. Jina’s Response:      The Judicial Branch was called "the least dangerous branch" by Alexander Hamilton because they could not be influenced by one side or another, simply have the job of give the "right and necessary" decision on the cases. They can not or will  force, their decision will be for judgement. Thus, it's roles and power would be limited.      Although, the power is for judgement, they are truly slow. When a case is chosen, it pass months and more months after the decision can be reached, and for me, if they are there for judgement, why the wait?; I understand, the cases are several, but taking months for a decision is just "ridiculous" for me.       The opinions about the power they have are really disperse. Some think the Judicial Branch has not power at all, as Alexander Hamilton once said, just for judgement, because the Congress has control over almost all. But many others think that the Judicial Branch it is the most dominant branch of the government, because its power influence each individual of this Nation.      I agree, in part, the Judicial Branch has become very powerful, but surely is not the most powerful. Other branches of the government have clearly more power and control of many issues of the society. For example the Executive Branch or the......

Words: 507 - Pages: 3

Alderamin on the Sky | METAL SLUG ATTACK cracked | Coração de Tinta: O Livro Mágico (Inkheart) 2008