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In: Business and Management

Submitted By demada
Words 12106
Pages 49
Academy of Management Learning & Education, 2005, Vol. 4, No. 1, 75–91.

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Bad Management Theories Are Destroying Good Management Practices
SUMANTRA GHOSHAL Advanced Institute of Management Research (AIM), UK and London Business School The corporate scandals in the United States have stimulated a frenzy of activities in business schools around the world. Deans are extolling how much their curricula focus on business ethics. New courses are being developed on corporate social responsibility. Old, highly laudatory cases on Enron and Tyco are being hurriedly rewritten. “What more must we do?”, the faculty are asking themselves in grave seminars and over lunch tables (Bartunek, 2002). Business schools do not need to do a great deal more to help prevent future Enrons; they need only to stop doing a lot they currently do. They do not need to create new courses; they need to simply stop teaching some old ones. But, before doing any of this, we—as business school faculty—need to own up to our own role in creating Enrons. Our theories and ideas have done much to strengthen the management practices that we are all now so loudly condemning. vested interests, which are dangerous for good or evil” Keynes (1953: 306). This is precisely what has happened to management. Obsessed as they are with the “real world” and sceptical as most of them are of all theories, managers are no exception to the intellectual slavery of the “practical men” to which Keynes referred. Many of the worst excesses of recent management practices have their roots in a set of ideas that have emerged from business school academics over the last 30 years. In courses on corporate governance grounded in agency theory (Jensen & Meckling, 1976)…...

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...ﺍﻟﺘﻔﺎﻋـل ﺒـﻴﻥ ﺍﻟﻤـﺴﺘﺨﺩﻤﻴﻥ‬ ‫ﻭﺍﻟﺠﻤﺎﻋﺎﺕ، ﺫﺍﺕ ﺍﻻﻫﺘﻤﺎﻤﺎﺕ ﺍﻟﻤﺸﺘﺭﻜﺔ، ﺍﻟﺘﻲ ﺘﻤﺜل ﺃﻫﻡ ﺭﻜﺎﺌﺯ ﺍﻟﻭﻴﺏ 0.2 ﻭﺍﻹﻋﻼﻡ ﺍﻟﺠﺩﻴﺩ.‬ ‫ﻓﺎﻹﻋﻼﻡ ﺍﻟﺠﺩﻴﺩ ﻫﻭ ﻤﺠﻤﻭﻋﺔ ﻤﻥ ﺍﻟﺘﻁﺒﻴﻘﺎﺕ ﻭﺍﻷﺭﻀﻴﺎﺕ ) ‪ (Platforms‬ﻭﻭﺴﺎﺌل ﺍﻹﻋﻼﻡ ﻋﻠﻰ‬ ‫ﺍﻟﺸﺒﻜﺔ ﻭﺍﻟﺘﻲ ﺘﻬﺩﻑ ﻟﺘﺴﻬﻴل ﺍﻟﺘﻔﺎﻋﻠﻴﺔ، ﻭﺍﻟﺘﻌـﺎﻭﻥ ﻋﻠـﻰ ﺒﻨـﺎﺀ ﺍﻟﻤﺤﺘﻭﻴـﺎﺕ ﻭﻤـﺸﺎﺭﻜﺘﻬﺎ )٤(.‬ ‫‪Kirkpatrick, David," The Face book Effect", the inside story of the Company That Is Connecting‬‬ ‫.‪the World: New Yurok : 2010, Simian 8 Shuster‬‬ ‫-1‬ ‫.1 ‪What is Web 2.0? Design patterns and Business Models for the Next Generation of‬‬ ‫.‪Software‬‬ ‫-2‬ ‫‪http //digitalyouth.ischool.berkeley.edu /files /report/digitalyouth- White Paper.pdf, " live‬‬ ‫.18‪with new media, p‬‬ ‫-3‬ ‫.201‪http://www.universalmccann.com/ Asset/Wave_3_20080403093750.pdf, Wave.3,P‬‬ ‫35‬ ‫-4‬ ‫ﺤﻴﺙ ﻴﻌﺘﻤﺩ ﺍﻹﻋﻼﻡ ﺍﻟﺠﺩﻴﺩ ﻋﻠﻰ ﺍﻟﻌﺩﻴﺩ ﻤﻥ ﺍﻟﺘﻜﻨﻭﻟﻭﺠﻴﺎﺕ ﻜﺨﻼﺼﺎﺕ ﺍﻟـ ‪ ،RSS‬ﺍﻟﻤﺩﻭﻨــﺎﺕ‬ ‫، ﺍﻟﻭﻴﻜﻲ، ﻤﻨﺼﺎﺕ ﻤـﺸﺎﺭﻜﺔ ﺍﻟـﺼـﻭﺭ ) ‪ ،( Flickr‬ﻤـﺸـﺎﺭﻜﺔ ﺍﻟﻔــﻴﺩﻴﻭ )‪، (You Tube‬‬ ‫ﺍﻟﺒﻭﺩﻜﺎﺴﺕ، ﺍﻟﺸﺒﻜﺎﺕ ﺍﻻﺠﺘﻤﺎﻋﻴﺔ، ﻋﻼﻤﺎﺕ ﺘـﺩﺍﻭل ﺍﻟــﻤﻭﺍﻗﻊ ، ﺍﻟــ‪ ،Mash- ups‬ﺍﻟﻌـﻭﺍﻟﻡ‬ ‫ﺍﻻﻓﺘﺭﺍﻀﻴﺔ، ﺍﻟـﺘﺩﻭﻴﻥ ﺍﻟـﻤﺼﻐﺭ، ﻭﺍﻟﻜﺜﻴﺭ ﻤﻥ ﺍﻟـﺘﻜﻨﻭﻟﻭﺠﻴﺎﺕ ﺍﻷﺨﺭﻯ )1(.‬ ‫ﻜﻤﺎ ﺘﺘﻴﺢ ﻭﺴـﺎﺌﻁ ﺍﻹﻋـﻼﻡ ﺍﻟﺠﺩﻴـﺩ ﺇﻤﻜﺎﻨﻴـﺎﺕ ﻫﺎﺌﻠـﺔ ﻟﻠﺘﻭﺍﺼـل ﻭﺍﻻﺘـﺼﺎل ﺍﻟﺠﻤـﺎﻫﻴﺭﻱ‬ ‫ﻭﻤﻥ ﺍﻟﺠﺩﻴﺭ ﺫﻜﺭﻩ، ﺃﻨﻨﻲ ﻻﺤﻅﺕ ﻫﻨﺎﻙ ﺒﻌﺽ ﺍﻟﺨﻠﻁ ﻓﻲ ﺍﻟﺩﺭﺍﺴـﺎﺕ ﺍﻟﻌﺭﺒﻴـﺔ ﺤـﻭل ﺍﻹﻋـﻼﻡ‬ ‫ﺍﻟﺠﺩﻴﺩ، ﻓﺎﻟﻜﺜﻴﺭ ﻤﻥ ﺍﻟﺒﺎﺤﺜﻴﻥ ﻴﻌﺭﻓﻭﻥ ﺍﻹﻋﻼﻡ ﺍﻟﺠﺩﻴﺩ ﻋﻠـﻰ ﺃﻨـﻪ ﺍﺴـﺘﺨﺩﺍﻡ ﻭﺴـﺎﺌل ﺍﻹﻋـﻼﻡ‬ ‫ﻟﻠﺘﻜﻨﻭﻟﻭﺠﻴﺎﺕ ﺍﻟﺤﺩﻴﺜﺔ ﻓﻲ ﻋﻤﻠﻬﺎ، ﻭﻫﻡ ﺒﺫﻟﻙ ﻴﺭﻭﻥ ﺃﻥ ﺍﻹﻋﻼﻡ ﺍﻟﺠﺩﻴﺩ ﻅﻬﺭ ﻓﻲ ﺍﻟﺠﺯﺀ ﺍﻷﺨﻴـﺭ‬ ‫ﻤﻥ ﺍﻟﻘﺭﻥ ﺍﻟﻌﺸﺭﻴﻥ، ﺒﻴﻨﻤﺎ ﺍﻹﻋﻼﻡ ﺍﻟﺠﺩﻴﺩ ) ‪ ،( New Media‬ﺍﻟﺫﻱ......

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