Does Message Framing Matter?

In: Philosophy and Psychology

Submitted By mide
Words 389
Pages 2
Does Message Framing Matter? Wednesday, October 17, 2012

The research study that I participated in, Does Message Framing Matter, was conducted to determine the effect of message framing on an individuals perception and response to the structure/communication of specific messages. I believe the researcher was trying to determine the overall influence of specific arrangement and communication of instructions had on each individual and how this arrangement would affect their decisions. Message framing can significantly influence the behaviours and ultimately the decisions of consumers. Understanding how consumers are influenced, both positively and negatively, can lead organizations and individuals to more effective communication. During the study the researcher informed the participants that we were to think of two specific events that made us feel “happy”. Then we were asked to chose one of these two events and write a short description of the event on the paper provided. At first everyone seemed quite confused as to why we were being asked to do this, but at the conclusion of the study it became clear to me. I believe the researcher wanted to determine how each individual would define a “happy” event, and to observe the effect of the communication of instructions had on each study participant. Next we were asked to review a document with a brief history and instructions for safety guidelines at an amusement park. It was explicitly stated that we were to review this document twice before proceeding to the following page and the survey it contained. Once this was done, a survey with questions that required answers based on a scale rating was presented. The framing of these questions varied and I believe they were intended to determine the impact of reading the safety guidelines twice as opposed to only reading them once had on each individual.
I believe this…...

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