Durability of Apple Products

In: Computers and Technology

Submitted By iJamesKelly
Words 323
Pages 2
Durability of Apple Products

In recent years and particularly months, Apple has been scrutinized for its products durability. There has been some suspicion that they purposely set out to ensure their goods become defective over a short period of time. This usually coincides with a newer version being released. In this way, consumers will prefer to purchase the upgrade, rather than fix the old model. (Rampell, 2013)

In the past month, Apple has released its latest iPhone, the iPhone 6. Fans, bloggers and critics took to the Internet to review its features and functionality. Instantly, social media was hit with the apparent news that the iPhone 6 bends in people’s pockets during day-to-day activities. Whether or not this was the case, the notion had taken storm and was spreading virally. It seems that the already growing concerns are becoming more prominent in the consumers mind.

However, Apple released a defending statement on the 26th of September 2014. They disclosed that only 9 customers have complained about their phone being too “flimsy”. They also defended their stance regarding the durability, by boasting their glass was the strongest in the industry and the phone contained inserts that reinforced stress locations.

Furthermore, Apple stated that before launch the iPhone 6 went through a series of testing to ensure it was up to day-to-day use. The regarded the matter of bending as “extremely rare” and should have no problems withstanding normal use. (Reed, 2014)

Reed, B. (2014) BGR. Apple responds to ‘Bendgate,’ says only 9 customers have complained about iPhone 6 Plus. Available at: http://bgr.com/2014/09/25/iphone-6-bendgate-apple-response/

Rampell, C. (2013) New York Times. Cracking the Apple Trap. Available at: http://www.nytimes.com/2013/11/03/magazine/why-apple-wants-to-bust-your-iphone.html?_r=0…...

Similar Documents

Apple

...NANYANG BUSINESS SCHOOL AB311 STRATEGIC MANAGEMENT GROUP STRATEGIC REPORT ON APPLE INC. SEMINAR GROUP 2 TEAM GENIE Instructor: A/P LAI SI TSUI-AUCH Word Count: 5,999 Done by: CHAN ZHE YING GOH CHUWEN LEE KOK CHONG TEO KOK MIN JOHN 1 Table of Contents I. EXECUTIVE SUMMARY ............................................................................................................... 3 II. MAIN REPORT............................................................................................................................... 5 1. Introduction of Apple Inc. ........................................................................................................... 5 1.1 1.2 2. 2.1 History................................................................................................................................. 5 Current Business Strategy ................................................................................................... 5 SWOT Analysis ........................................................................................................................ 10 Promising Opportunities ....................................................................................................... 10 The Shift from the PC to Mobile Era ............................................................................ 10 Emerging Markets ......................................................................................................... 11 Consumer Digital......

Words: 8330 - Pages: 34

Apple

...Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Leave a reply Topic: Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Subject: Business Details: 1. Strategic challenges facing Apple Computer. 2. Dimensions along which company success can be measured. 3. Critical external and internal environmental factors that have strategic implications for Apple\’s future. 4. Dow Apple\’s strategy stands up against industry rivalry. 5. Recommendations you would make to enhance the effectiveness of the company\’s strategy or to change its strategic approach for better results. Abstract: Apple computers were started some 35 years ago by Steve Jobs and Steve Wozniak in the garage of Steve’s home. It has achieve tremendous growth and is currently one of the largest companies in the US marketing electronic technological produces such as the iPad and many other such items that are used extensively by consumers. The company is dedicated to providing its customers the best know-how and understanding through its original hardware, software, and computer related devices along with the best possible services. The major tactical challenge that Apple computer is facing is that the company’s competitors try to surpass its accomplishments and that they are bringing into the market comparable products that are much cheaper than the products marketed by Apple Inc. Introduction             Apple Computer was......

Words: 1402 - Pages: 6

Apple Product Life Cycles

...The Apple product life cycles indicates just how big the iPhone and the iPad will be over the next few years. It took the iPod five years to break the thirty million units per annum mark. The iPhone got there in four and the iPad will make it in year two of launch. As for the Sony Walkman it never made it, it took over ten years to top out, the iPod topped out within eight years of launch. Apple product Life Cycles are moving faster and higher sooner than ever before. iPod sales may have peaked in 2008 at just under 55 million units and may fall to around 45 million units this year but the iPhone is set to sell just under 70 million units and the iPad is chasing fast behind. It all adds up to an exciting phase of growth for Apple over the next four years with revenues set to rise over $100 billion in 2011. Students of corporate strategy and business theory are familiar with the concept of the Product Life Cycle. Generally the life cycle is perceived to have four specific stages, introduction, growth, maturity and decline generally plotted with volumes a function of time. In the introduction phase, costs are high, sales volumes are slow, there may be little or no competition and customers have to be stimulated to action. Profits are limited and the product is cash extensive as marketing costs are substantial. Key customers tend to be innovators and early adopters. In the growth phase, unit costs are reduced as volumes increase, advertising is amortised over greater...

Words: 571 - Pages: 3

Apple Products

...Writing Exercise: Bring together quotations from two essays Goal: Bring two different authors’ ideas into conversation effectively. Method: Try out these different “moves.” Advanced: Identify or create a “move” of your own. Move #1: __(author 2)__’s idea of __(key term)__ helps provide further understanding/insight/implications of __(idea from author 1)__. Move #2: __(author 2)__’s idea of __(key term)__ complicates/renders problematic/challenges __(idea from author 1)__. Move #3: __(author 2)__’s idea of __(key term)__ helps make visible what __(author 1)__ ignores/fails to take into account/assumes in his/her discussion of __(idea from author 1)__. Step #1: Fill in the blanks. Step #2: Follow up the statement with an explanation of “idea from author 1.” This may take one or multiple sentences. When you do so, do not just explain the author’s idea in broad strokes. Rather, focus on the nuances that will help you better develop your following agenda. Step #3: Explain how author 2’s idea intervenes in what you have just said about author 1’s ideas. This sentence may be a restatement of the sentence you wrote in step #1, but you should now be able to include more details than you were able to discuss in step #1. Step #4: Follow up on step #3 with a nuanced exploration of author 2’s ideas by focusing on his/her ideas that develop or challenge author 1’s idea. Step #5: Summarize what you have written focusing on the resulting idea. This can be used as your......

Words: 535 - Pages: 3

Apple Product Sales Forecast

...A leading indicator of economic forecast can impact Apple’s product sales forecast is the Consumer Confidence Index. Consumer Confidence is a measure of the level of optimism consumers have about the performance of the economy. Consumer Confidence influences consumption (where consumption is a large part of the Gross Domestic Product (GDP)). According to the text, Principles of Economics, “if consumers expect good economic conditions and are optimistic about their economic prospects, they are more likely to but major items such as cars or furniture.”1 While Apple products may not be considered major items, the company (Apple Inc.) could use the current consumer confidence index as a gauge on how well its products could do in the market in a particular period.(Appendix Personal consumption form freelunch.com) Unfortunately, consumer confidence here in the United States (US) has dropped (from 71.5 to 65.1) in the last two months (November and December 2012)2. This drop has been attributed to the uncertainty surrounding the fiscal cliff debate3. If consumer confidence continue to drop here in the US, Apple Inc. may have to look to overseas to make up any sales deficit. 2. What are the international economic factors that impact Apple’s product sales and cost? APPLE’s operations and financial performance depends significantly on worldwide economic conditions. The various economic factors that come into play are: a) Personal disposable income of consumers b) Currency exchange......

Words: 325 - Pages: 2

Apple Products

...I love apple products, I cant get enough of them when I was younger I dreamed of having great technology that made my life easier and not harder. Technology can either make you better or worst and I rather choose items that make me better. Simplicity is actually a rarity in the 21st century. And its great to go to a place were you could service for next to almost all your technologic needs. The apple store is one of the smartest places on the planet. They work for you the people, me being a student I look up to people that can make my life easier and I view them as daily heroes of humanity that do not get enough praise. Now you may say to yourself well Farley its just the apple store theirs nothing special about that. Fine I will prove to you in these next paragraphs why I hold the apple story so high in my heart. 2009 March 28, I had just enter training school in the military and I was a young naïve marine and I had just enter sprint and purchased my first cell phone it was a fairly simple mode no crazy features just enough to call mom. It wasn’t any iPhone but it did the job I guess. I know what you’re thinking what does this have to do with the apple well first off the phone already started giving me problems within the first month of having the phone. And yes customer service was horrible when I went to the store they told me to call up the head quarters and when I called the head quarters they told me to go to the store. Now you can see the frustration I had...

Words: 1092 - Pages: 5

Apple Iphone Target Market & Product Description

...Apple was founded on the first 1st April 1976 by Steve Jobs, Steve Wozniak and Roland Wayne in Cupertino, California. Apple was originally founded to create personal computers but expanded its market in 2001 with the iPod, a revolutionary music playing device. Since that time apple has gone on to release a number of other market leading products including the Apple iPhone, Apple TV and the Apple iPad to make it the market leader in consumer electronics. ------------------------------------------------- Photo courtesy of http://www.technobuffalo.com/2011/12/14/apples-founding-contracts-go-for-1-6-million-at-auction/ ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Apple now has 406 retail stores across the world selling a total of 17 different products in a range of sizes, along with a huge range of accessories. ------------------------------------------------- After Apple’s first day as a listed company on December 12, 1980 it had a market capitalisation of $1.778 billion. Apple IPO makes instant millionaires, December 12, 1980 | EDN. [ONLINE] Available at: http://www.edn.com/electronics-blogs/edn-moments/4403276/Apple-IPO-makes-instant-millionaires--December-12--1980. [Accessed 10 March 2014] ------------------------------------------------- Market Capitalisation is “the total dollar market value of all of a company’s outstanding shares” (citation),......

Words: 1822 - Pages: 8

Apple

...Journal of Engineering and Technology Management, 8 ( 1991 ) 67-83 Elsevier Towards a new theory of innovation management: A case study comparing Canon, Inc. and Apple Computer, Inc. Ikujiro Nonaka Institute of Business Research, Hitotsuhashi University, Kunitachi, Tokyo, Japan Martin Kenney Department of Applied Behavioral Sciences, University of California, Davis, CA 95616, USA Abstract This paper argues that innovation can be best understood as an information process which is then concretized as a product that meets demand. Two very different firms, Canon Inc. and Apple Computer Inc., are used as case study illustrations. Innovation does not proceed through logical deduction, but rather is furthered by the use of metaphors and analogies. The bureaucratic and staid structures of the firm can be challenged and broken up to provide the space for innovations to emerge. The leader’s role in the innovating firm is as a catalyst and facilitator, not as an allknowing despot. The importance of innovations is not merely in the new product, but also the “ripple” effects of innovations which can propel the firm into a self-renewal process. Keywords: Innovation management, High-technology, Case study. 1. Introduction Increasingly, corporate competitive success is hinging upon the effective management of innovation. Innovation has been the object of considerable academic study from a variety of perspectives. However, innovations are usually considered as objects.......

Words: 7671 - Pages: 31

Apple Case Study

...differentiation strategy. Apple has offered unique product line that the buyers find it’s appealing and worth paying for. The chief elements of Apple’s differentiation strategy are product features and performance as well as technology and innovation. In general, there are three basic product lines of Apple which are Computer, Smartphone as well as Personal Media Players. Apple has created their own operating systems and software and applied it in their product range. In a mean time, their competitors have used the same operating systems and software. The technology they have is an advantage for Apple that differ their product with other products from the competitors for the product features. Besides that, Apple is known as a brand that has high performance excellence such as long durability product. This element make an Apple’s product differs. Currently, technology change rapidly. So, the innovation on the product is important. Apple not only developed new product to the market, they also made a continuous improvement on their existing products line. Since Apple has their own operating system and software, they have a flexibility to make changes on it. For instance, after a while Iphone 5 introduced to the public, Apple has announced the next version of Iphone5 which is Iphone 5S and Iphone 6. Rapid product innovation and frequent introductions of the next version product have increased the buyers expectation and interest. This element causes the buyers look at Apple as......

Words: 386 - Pages: 2

Apple

...Marketing Opportunities for Apple Name: Institutional Affiliation: Date: Table of Contents Introduction 3 History of apple 3 Market Presence and Revenue Standings 4 Market research 4 Secondary market research 5 Apple brand review 5 Market segmentation 5 Research analysis of consumer needs and wants 7 Summary on the client's wants and needs 9 Research analysis on apple products Preferences 9 Summary 10 Conclusion and recommendations 10 Reference: 11 Introduction History of apple Apple lnc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The main idea of establishing the Apple lnc at the time was to sell Apple 1, which is a personal computer kit. Steve Jobs during the establishment was one of the majority shareholders with approximately 45% of the total shares, Steve Wozniak also had share as Steve Jobs of 45%. Wayne owned the remaining 10% ownership (bott.org, 2014). During the formation of the Apple, Inc. Company, both Jobs and Wozniak were young entrepreneurs with no asset to their names. They were therefore not afraid of taking any risk. On the other hand, Wayne was a little bit older and had his own personal assets. Due to his fear of undergoing a huge risk, he sold his company ownership stake to Steve and Wozniak for 800$. The valuation of Wayne’s ownership compared to today’s company’s market value, it would be exceeding 3...

Words: 2457 - Pages: 10

Apple Products

...Apple Products MKT/471 November 11, 2015 Microsoft was created in 1975 by Bill Gates and Paul Allen. These two entrepreneurs created the world’s first operating system that became a household, and business, name. Microsoft’s mission is to “Empower every person and every organization on the planet to achieve more” and their strategy is to “Build best-in-class platforms and productivity services for a mobile-first, cloud-first world” (Microsoft, 2015). Their integrated system is heavily used in today’s market with their dominate competition being Apple. Currently their product that hit that market last month was Windows 10. This system is supposed to be a new sleek design that is replacing the horrible software of Windows 8. Windows 10 brought over the touch screen capabilities as well. Currently, it is offered as a free upgrade with the possibility of an individual being charged for this software after one year of being on the market. Microsoft also offers discounts on other software programming to teachers, students, and even business professionals. This product can be found online and most computer retail stores. Windows 10 is supposed to change the way people interact with their computers. “Windows 10 is the first step to an era of more personal computing, one in which Microsoft is moving Windows from its heritage of enabling a single device – the PC – to a world that is more mobile, natural, and grounded in trust. With Windows 10, applications, services, and......

Words: 1779 - Pages: 8

Apple

... | Apple Planning to Enter Pakistan: A Wise Decision or a Mistake? | | | | | Submitted to: Riaz Khan Submitted by: Yusra Naseem Patel (11497) Muzamil Jawed (13532) Tehseen Nazeer (13426) Institute of Business Management | ABSTRACT: This report focuses on Apple, if it is to launch in Pakistan, what could be the issue that Apple will have to face and what opportunities lay ahead where it can find a new niche market. With low tariffs, better geographical coverage and improved quality, Pakistan mobile market maintained high growth in the telecom industry in the years 2007 and 2008. With more and more companies entering Pakistan, there now stands tough competition. Pakistan has a superior Telecommunication structure operating in the region .Even though, the macro environment of the country is very dynamic and fragile, investors still see an opportunity to invest here and expand the market with high quality services Five years back, people used to depend largely on basic phones, with slight trendy styles. But now, with the revolution in technology and with the introduction of 3Gs and 4G , even the Pakistani market has shifted to using smart phones which now account for more than 20% of the market. Analyzing the current scenario of the Pakistani mobile market, it can be seen that there are few very tough competitors namely Samsung, HTC mobile, Sony, Microsoft windows and HP who have captured the majority of the market. According to the analysts,......

Words: 4272 - Pages: 18

Apple

...CHAPTER ONE: 1. INTRODUCTION: The background of the essay is discussed in the first chapter .Then, the research findings about customer satisfaction in Apple iPhone is being discussed in the next chapter. This finding is found out by taking short interview of students and some working professionals in the University of Chester. In the end the research comes to conclusion with understanding about what drives customer to buy Apple iPhone in comparison to other mobile phones available in market. 1.1 BACKGROUND: The background of mobile handset industry and some information on Apple iPhone is discussed in this section. It contains some general idea of new upcoming mobile handset in the market and some relationship of customers and their purchase of these products. Oliver (1997), defines customer satisfaction as the fulfilment of customers’ response to the wants of his needs and wants. This adds the pleasurable level of this consumption with respect to a particular product or a service feature can either be under fulfilled or over. (Grigoroudis & Siskos, 2010). Therefore a brief study on customer satisfaction in Chester study regarding their satisfaction for the Apple iPhone is discussed. This section also describe the importance of the quality of customer service quality and its impact on customer satisfaction. 1.2 MAIN OBJECTIVES OF THIS RESEACH WORK: For the attainment of the broad objective of customer satisfaction discussed above, some of the specific......

Words: 12457 - Pages: 50

Customer Behavior Apple Product in China

...of Apple products between Chinese students (12000 words). Executive summary This research focuses on determining the factors which influence the buying behaviour of the customers Chinese students for Apple products. The research was conducted among around 1000 contacts out of which 130 students responded. The research used survey method to collect information from the large audience. The analysis of the information was conducted using SPSS while the survey questions were developed with the help of the literature review which was conducted by review different academic journals. The review of the literature pointed out that there are a number of factors which affect the buying behaviours of customers and that Apple had knowledge about all these factors due to which it was so popular among the Chinese customers. It has been pointed out from the analysis of the information that there are different factors which influence the purchase intention of the Chinese customer such as the quality, brand, design, technology and the functionality. All these are the main focus for Apple products due to which they are so popular among the Chinese customers. It has however been pointed out that price is a significant deterrent and has an adverse impact on the customer buying behaviour. Apple products are significantly expensive in comparison to the competitor products due to which consumers are unable to afford it. The research also suggested those Chinese customers who were using Apple......

Words: 13140 - Pages: 53

Apple Product

...Cast study of Apple Company Apple is undoubtedly the world's largest and most innovative companies. Their products can always call attention from all over the world, which can promote the company's rapid growth. However, as the market become more mature and there is more competition involved, Apple’s investors should not only pay attention to the company’s opportunities, but also guard the possible threat. Now, the largest threat which Apple is facing is how to develop itself after the Steve Jobs era. Facing this challenge, the best practice for Apple is realizing the pressure and keeping in step with the times. People generally believe that Steve Jobs is the foundation and the driving force of Apple's innovation culture. It is Jobs who bring Apple from the brink of collapse to a global industry leader and one of the most respected brands. From Apple's perspective, we believe that the company's future product blueprint has been basically established within the following two or three years. So the death of Steve Jobs will not affect short-term operations. The main longer-term challenge for Apple depends on whether it can continue to foster the same culture of innovation and the policy of consumer-oriented development approach. Culture is one of the buzzwords of business school, although it cannot be measured, designed or institutionalized. However, we all know that a strong culture always plays a huge role to the company's success and brand recognition. Over the years,......

Words: 707 - Pages: 3

10.12.1822:40 Uhr Amateur Pics 3186 . 0 / 03.906 Hits VID P2P DDL 3 Kommentare | Punky Brewster | Eps12 24 Hours In A & E - Season 13 Episode 12