E Commerce in B2C

In: Business and Management

Submitted By xx22
Words 3172
Pages 13
TABLE OF CONTENTS
1.0 Introduction 1
2.0 Advantages of Electronic Commerce towards the selected B2C organisation 3
3.0 Analysis of the selected B2C organisation 5
4.0 Recommendation solution to improve the selected B2C organisation 7
5.0 Conclusion 9
References x

i
1.0 Introduction In order to understand the structure of a Business to Customer (B2C) organisation that operates via the latest technological method of internet, a study on a selected organisation is conducted. The said organisation is analysed in terms of its advantages, physical appearances, revenue model, personalisation and global reach. Later, the organisation will be suggested a few methods to overcome its setbacks so that the organisation will be much successful in the online arena. The background of the chosen B2C organisation is as below.
1.1 Company Background The chosen B2C organisation for the study is Lily Forever Florist (LFF). LFF operates at NO. 1, Lorong Taming Sari 2, Taman Taming Jaya, Balakong 43300 Seri Kembangan, Selangor Darul Ehsan. It was incorporated in June 2003 by its owner Madam Lily Mudaliar with an intention to be successful in the florist and gift industry. The main product of the company is flowers both fresh and fake ones designed for all occasions. Other subsidiary products include craft and gift items. LFF is able to cater to a vast range of targeted market thanks to its management and operation teams that are well versed in the industry. Initially, the mode of commerce used by LFF was rather conventional. The entire business activities were mainly focused on counter sales from its main base in Seri Kembangan. There were sales activities gain from corporate meetings and participations in exhibitions occasionally too. In February 2008, the management team decided to go beyond the traditional way of LFF’s operation and…...

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