E-Commerce Will Play a Big Role in Future Tourism

In: Business and Management

Submitted By hoerlanton
Words 2631
Pages 11
“E-commerce in tourism”

Anton Hörl

Student No. 1210430081

Research Methodologies

IMTE-B2012

Research Methodologies: Essay

Hypothesis:

“E-commerce will play a big role in future tourism”

Introduction

Tourism is in permanent change with the technical progress. The main object which changed tourism and in the same way the whole world is the Internet. The Internet changed booking habits and information gathering in tourism immensely. After years of evolution the Internet developed from stiff websites into a global, interactive, costumer participating Network. Many vacations are getting booked via Internet. It became a modern marketplace, a digital shopping Centre. The Electronic commerce structure developed. Shopping via Internet turned out into a every day life task. E-commerce sales reached the 1 trillion dollar mark in sales in 2012. (E-marketer, (2012) After the launch of the model company of E-commerce websites, which programmed a former Apple employee “Though Pierre” in 1995, many more companies followed EBay’s footprints into this branch, like Amazon, Zalando or Redcoon. (About.com, 2013), And it got not only a big topic for buying contestable products, the costumer can purchase also a great variety of services in the Internet, among other things, tourism products. E-commerce is a market with exceptional growth in global revenues, especially in the travel segment. But will E-commerce continue to grow and how will it develop in tourism? This leads to my hypothesis, which is following “E-commerce will play a big role in future tourism”

Development of the tourism e-commerce sector
In Germany, in 2004, 53,5 per cent of the citizens over 14 years use Internet sometimes. In numbers over 35,7 million people. And tow thirds of this group made a purchase over Internet. The purchase preferences are clothing, books, music and films. Tourism…...

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