Fallacy

In: Business and Management

Submitted By tayler24
Words 522
Pages 3
I made a commercial about the weight loss product “Weight Watchers.” I used all three appeals, ethos, logos, and pathos. The appeal that I really wanted to stand out was ethos. Ethos involves celebrity endorsements to convince the target audience that "so and so uses this product so it must be good!" by appealing to familiarity. Ethos is the appeal to emotions and feelings. When Michael Jordan became the spokesperson for Nike, it was an ethical appeal because it implied that if a person wore that sneaker, they could be as good an athlete as Michael Jordan. When I but the celebrities in mine it makes you think “If I try weight watchers I could be as pretty and look as good as them.” In todays media Pathos is the most commonly used appeal. Normally having little, to no relevance to the topic or item trying to be sold, Pathos stimulates the brain to feel good or excited or pumped up. This is normally done by showing pictures or videos of stimuli, things such as fast cars or skinner people. I used this right in the beginning of advertisement. I first showed a bigger person and said “Do you look like this?” then a skinner person that said “But want to look like this?” This really makes people think that they need to be skinner and want to see more about what the product is. For logos I used the Josh Peck picture at the end to show this. At first he was bigger and was alone, but once he used weight watchers then he was attracting the opposite sex. I also used the Josh Peck to convey the slippery slope fallacy. Slippery slope arguments falsely assume that one thing must lead to another. They begin by suggesting that if we do one thing then that will lead to another, and before we know it we’ll be doing something that we don’t want to do. So according to my advertisement Weight Watchers will help attract the opposite sex. Another fallacy I used in my advertisement was…...

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