Focus Group Design

In: Business and Management

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Conducting a Focus Group of XXX Educational Program Graduates By Outstanding DHA Student Medical University of South Carolina

PURPOSE The purpose of this paper is to describe the planning and design of a focus group for recent graduates of the XXX Program at YYY State University in Northridge (UN). The mission of the XXX program is to produce graduates that can function effectively in staff, front-line management and middle management positions for a variety of health care sectors. Insufficient data exists to determine qualitatively if we have fulfilled our mission. This qualitative research is intended to answer the following question: “How well did the UN XXX Program prepare you for the current position you hold in your organization?” Although this project is intended to serve as a form of self-contained research, it is conceivable that the results of this project may lead to the creation of additional sources of data such as employer focus groups or survey instruments for additional insight.
Morgan (1997) emphasizes that three factors must be taken into consideration prior to planning for a focus group; ethical concerns, budgetary issues and time constraints. Although personal work experiences will be shared by the intended participants, there is no intent to ask questions of a personal demographic nature such, as home address, age, and current compensation therefore issues of privacy may be of little or no concern as it pertains to this focus group. However, to assure absolute participant privacy, only the investigator, moderator and transcriptionist will have access to data from the focus group sessions. It is presumed that the majority of the intended participants are currently employed in moderate to…...

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