Future Futcsr

In: Business and Management

Submitted By andreeasilver
Words 1579
Pages 7
PR-ul filantropic de mâine- un „marketing” al binelui?
(entuziasm şi bună dispoziţie) Esti proaspătul părinte al unui copil. Acest prunc este darul cel mai de preţ pe care viaţa ţi l-a oferit. Fiinţă plăpândă şi firavă, al carui gângurit îţi dezmierdă auzul. Tot ce vrei să faci este să îl ţii strâns la piept, pentru a-l proteja de ce este în jurul vostru(pauză, apoi ton grav) : multă sărăcie, lipsă de apă, de lumină şi-un miros greu de suportat. Pereţii-s jupuiţi, mâncaţi de mucegai şi igrasie, iar tavanul stă să cadă. Acest scenariu se repetă la nesfârşit ca într-un film de groază, peste tot în lume.(pauză)
În calatoriile mele, am văzut multă sărăcie, lucruri greu de imaginat. Mă înfioară să ştiu de câte lucrurile duc lipsă oamenii în anul 2011. Dar ce mă surprinde este un lucru pe care îl au (accentuare): Coca-Cola.
Coca-Cola este omniprezentă, iar ţările în dezvoltare nu fac excepţie. Dacă reflectezi un moment asupra acestui lucru, vei ajunge să te întrebi: cum pot face să aibă Coca-Cola acoperire în locurile acelea îndepărtate? Dar întrebarea justă în aceste circumstanţe e: dacă marketer-ii Coca-Cola pot să facă asta, de ce guvernele şi ONG-urile sunt incapabile să facă la fel? .(pauză) Avem multe lucruri de învâţat la nivel de comunitate. Fenomenul Coca-Cola este uluitor. În fiecare zi se vând 1.5 miliarde de sticle : fiecare bărbat, femeie sau copil din lume bea o Coca-Cola pe săptămână. Ce are asta de a face cu noi? .(pauză scurtă, ton ascendent) Păi dacă vrem să progresăm într-un timp mai scurt şi să ne atingem scopurile de dezvoltare globală, trebuie să urmăm inovatorii, din orice sector ar fi ei. Dacă descoperim secretul ubicuităţii brandului Coca-Cola, putem aplica aceeaşi reţetă a succesului pentru bunăstarea publică.
Succesul Coca-Cola este marcant. Cunoştinţele dobândite analizându-l pot fi aplicate în programe ce vor salva vieţi…...

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