Getting the Message Across

In: Business and Management

Submitted By teresareynolds
Words 1165
Pages 5
In the case study, “Getting the Message Across”, Ann Caldera is the program director of the campus radio station, WCBA. The radio station is seen favorably by the community, but often crosses the line regarding FCC policies on communication. Students, working for the radio station, tend to take the position lightly, not completely understanding the full ramification of failing to operate within the FCC guidelines. This can partially be attributed to Caldera’s poorly executed efforts of communication. Handing out a pamphlet of policies is hardly an effective way of stressing the importance of any given set of rules. In addition, Caldera is known as the “nicest advisor on campus” (Northouse, 2013, Kindle Location 2363). While being well-liked is a desired trait, it does not appear to be meeting the needs of the station. Caldera is failing to apply situational leadership to her knowledge of each of her DJs to effectively manage expectations and outcomes. She also lacks an efficient training and communication system and may stand to gain from implementing a knowledge management system to resolve the troubles being experienced within WCBA.
Situational Leadership Explained
The situational approach involves adjusting one’s leadership style to the development of the subordinate(s). Northouse (2013) explains how the various leadership styles should be applied to subordinates at different levels of development; however, he makes considerable mention that leaders must acknowledge that subordinates, no matter how seasoned, may move up and down the development scale, with no predictable pattern. It is up to the leader to become familiar with his/her subordinates and adjust leadership styles as needed. To summarize the key points of Chapter 5, “Leadership: Theory and Practice”, and how it relates to Caldera’s situation, Table 1 shows a direct correlation between…...

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