Google Analytics

In: Computers and Technology

Submitted By sielinskise
Words 386
Pages 2
Google Analytics is a free service offered by Google that will give detailed statistics about visitors to a website. Google Analytics has the ability to track visitors from all referrers, such as search engines, display advertising, pay-per click, email and links with in documents such as PDF. Google Analytics uses a dashboard type data view to display high level data for the casual user or as I like to call them “Management”. But Google Analytics also provides more in-depth data report. With the use of Google Analytics pages that are performing poorly can be identified and as well as pages that are the “Most hit”. Google Analytics can also tell where your visitors are coming from, and how long they are staying on the site. Google Analytics can also track and return results for mobile websites, mobile apps and web enabled mobile phones. This includes high-end phones such as iPhone or Android to non-JavaScript enabled devices.
Google Analytics can also be used for ecommerce reporting. Google Analytics can track sales goals and transactions, if integrated with AdWords you can track data on keywords, search queries and much more. If integrated with AdSense, you can get reports on site content that is generating the most revenue.
Google Analytics offers customized reporting. Some of the reporting features include advanced analysis tools. These tools can produce advance analysis with the use of pivot tables, multi dimensions and filtering. Custom reporting will allow you to create, save and edit custom reports that let you show the data that you need to show. What is good about the custom reporting is that once a report is created it will available to you as long you want. So you will not need to recreate it every time you need that report. Exporting data to Excel, CSV and PDF is also a feature of Google Analytics as well as the API and developer…...

Similar Documents

Google

...Screen-reader users, click here to turn off Google Instant. Search About 13,820,000,000 results (0.14 seconds) Web Images Maps Videos News Shopping More Sydney, NSW Change location Search Options The web Pages from Australia More search tools Search Results Google www.google.com.au/Offers the choice of searching the whole web or web pages from Australia. Also advanced search, image and groups search, news and directory from the Open ... Google Maps View maps and find local businesses on the web ... About Google Learn more about Google - History, offices, news, jobs, investor ... Advanced Search Advanced Search. Find pages with... To do this in ... Search one site ... Google Images Google Images. The most comprehensive image search ... Google News Comprehensive up-to-date news coverage, aggregated from ... iGoogle iGoogle is your personalised Google page. Add news, photos ... More results from google.com.au » News for google Google in "defining fight" with Apple Brisbane Times‎ - 17 minutes ago Google Executive Chairman Eric Schmidt says Google and Apple are ... Google and Apple were once close partners, with Schmidt serving on ... Google reigns in search for September while Yahoo falls off CNET‎ - 12 minutes ago Google adds 400000km of new photography to Street View - including Hamlet's Elsinore NEWS.com.au‎ - 1 hour ago Google - Wikipedia, the free encyclopedia en.wikipedia.org/wiki/GoogleGoogle Inc. (NASDAQ: GOOG) is an American......

Words: 436 - Pages: 2

Google Analytics

...Google Analytics Google Analytics Google Analytics is a free service offered by Google that will give detailed statistics about visitors to a website. Google Analytics has the ability to track visitors from all referrers, such as search engines, display advertising, pay-per click, email and links with in documents such as PDF. Google Analytics uses a dashboard type data view to display high level data for the casual user or as I like to call them “Management”. But Google Analytics also provides more in-depth data report. With the use of Google Analytics pages that are performing poorly can be identified and as well as pages that are the “Most hit”. Google Analytics can also tell where your visitors are coming from, and how long they are staying on the site. Google Analytics can also track and return results for mobile websites, mobile apps and web enabled mobile phones. This includes high-end phones such as iPhone or Android to non-JavaScript enabled devices. Google Analytics can also be used for ecommerce reporting. Google Analytics can track sales goals and transactions, if integrated with AdWords you can track data on keywords, search queries and much more. If integrated with AdSense, you can get reports on site content that is generating the most revenue. Google Analytics offers customized reporting. Some of the reporting features include advanced analysis tools. These tools can produce advance analysis with the use of pivot tables, multi dimensions......

Words: 420 - Pages: 2

Analytic

...Harlene Santos ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Analytic geometry From Wikipedia, the free encyclopedia Analytic geometry, or analytical geometry, has two different meanings in mathematics. The modern and advanced meaning refers to the geometry of analytic varieties. This article focuses on the classical and elementary meaning. In classical mathematics, analytic geometry, also known as coordinate geometry, or Cartesian geometry, is the study of geometry using a coordinate system and the principles of algebra and analysis. This contrasts with the synthetic approach of Euclidean geometry, which treats certain geometric notions as primitive, and usesdeductive reasoning based on axioms and theorems to derive truth. Analytic geometry is widely used in physicsand engineering, and is the foundation of most modern fields of geometry, including algebraic, differential, discrete, and computational geometry. Usually the Cartesian coordinate system is applied to manipulate equations for planes, straight lines, andsquares, often in two and sometimes in three dimensions. Geometrically, one studies the Euclidean plane (2 dimensions) and Euclidean space (3 dimensions). As taught in school books, analytic geometry can be explained more simply: it is concerned with defining and representing geometrical shapes in a numerical way and extracting numerical information......

Words: 5082 - Pages: 21

Google

...collection of diverse talent drawn up to have maximum impact on organizational results, it may have had similarities to the People Operations department at Google, the fast-growing technology company in Mountain View, California. Google’s HR team is built on what Laszlo Bock, vice president of global people operations, calls the “three-thirds” staffing model. Roughly one-third of the team’s employees have HR backgrounds and bring expertise in client relations as well as specialty skill areas such as employment law and compensation and benefits. This group also has what Bock calls high-level “pattern recognition” skills, or the ability to identify organizational trends and anticipate issues even before they’re on line units’ radar. An example would be predicting ebbs and flows in hiring and attrition. Another third have little or no human resource experience and were recruited from strategic consulting firms or Google line functions such as engineering or sales. Most in this group are embedded within business units. Staff in this subgroup have “tremendous problem-solving skills and knowledge about how everything outside of HR works,” Bock says. “If you can find people with that skill set, plus an aptitude for people-related issues, we’ve found they partner very well with traditional HR employees.” The final third is a workforce analytics group featuring people who hold doctorates in statistics, finance, organizational psychology, and other areas. These analysts help make......

Words: 594 - Pages: 3

Analytics

...maintain their loyalty to the product. Kraft Foods Inc. changed its name to Mondelez International, Inc. after spinning-off its North American grocery operations to shareholders (present). Weaknesses Vegemite’s main ingredient is yeast extract, therefore it does not contain vitamin b12 and has a high concentration of glutamic acid. Kraft Australia and its best asset “vegemite” is popular only in Australia. Opportunities The name "Vegemite" was selected out of a hat by Fred Walker's daughter, Sheilah. The winners, local sisters Hilda and Laurel Armstrong (aged 18 and 20 at the time) of Albert Park, Victoria were known as 'The Vegemite Girls’. Threats New Australians and immigrants had no relationship with the vegemite. Analytics Solution A. Descriptive * Kraft Australia is headquartered in Melbourne and has sales revenue of over $650 million. (1926)   * Vegemite considered an Australian national icon. (1926) * The ‘Happy Little Vegemite’s jingle is adapted into a television commercial featuring famous marching band. (1950 – 1960). B. Predictive Although Vegemite becomes famous and earn Australians costumers loyalty, Vegemite should have deeper insights in immigrants like their language, culture, hobbies, and personal backgrounds so that vegemite will not be only patronize by local customers but also other country. C. Prescriptive Conclusion and Recommendation...

Words: 385 - Pages: 2

Google

...Excellence >>Google In 1998, two Stanford University PhD students, Larry Page and Sergey Brin, founded a search engine company and named it Google. The name plays on the number googol1 followed by 100 zeroes-and refers to the massive quantity of data available online that the company helps users find. Google's corporate mission is "To organize the world's information and make it universally accessible and useful." From the beginning, Google has strived to be one of the "good guys" in the corporate world, supporting a touchyfeely work environment, strong ethics, and a famous founding credo: "Don't be evil." The company has become the market leader for search engines through its business focus and constant innovation. As Google grew into a primary destination for Web users searching for information online, it attracted a host of online advertisers. These advertisers drove Google's revenue by buying "search ads," little text-based boxes shown alongside search results that adveftisers pay for only when users click on them. Google's search ad program, called AdWords, sells space on its search pages to ads linked with specific keywords. Google auctions off the keyword ads, with prime keywords and page locations going to the highest bidder. Google recently added market share in the United States. Swooshes abound on everything from wristwatches to skateboards to swim- ming caps. The firm's long-term strategy focuses on basketball, running, football,......

Words: 1522 - Pages: 7

Analytics

...INTRODUCTION TO BUSINESS ANALYTICS Sumeet Gupta Associate Professor Indian Institute of Management Raipur Outline •  Business Analytics and its Applications •  Analytics using Data Mining Techniques •  Working with R BUSINESS ANALYTICS AND ITS APPLICATIONS What is Business Analytics? Analytics is the use of: data, information technology, statistical analysis, quantitative methods, and mathematical or computer-based models to help managers gain improved insight about their business operations and make better, fact-based decisions. Evolution of Business Analytics? •  Operations research •  Management science •  Business intelligence •  Decision support systems •  Personal computer software Application Areas of Business Analytics •  Management of customer relationships •  Financial and marketing activities •  Supply chain management •  Human resource planning •  Pricing decisions •  Sport team game strategies Why Business Analytics? •  There is a strong relationship of BA with: •  profitability of businesses •  revenue of businesses •  shareholder return •  BA enhances understanding of data •  BA is vital for businesses to remain competitive •  BA enables creation of informative reports Global Warming Poll Winner Sales Revenue Predicting Customer Churn Credit Card Fraud Loan Default Prediction Managing Employee Retention Market Segmentation Medical Imaging Analyzing Tweets stylus ...

Words: 952 - Pages: 4

Analytics

...Analytics Concepts and Definitions Types of Analytics Descriptive Analytics: * Post Event Analytics * Add features to website and measure its effectiveness in form of clicks, link sharing, page views * Descriptive Analytics Tools -> Google Analytics, Optimizely Diagnostic Analytics: * Post Event Analytics * Analytics used to diagnose why something/phenomenon happened the way it did * It basically provides a very good understanding of a limited piece of the problem you want to solve. * Usually less than 10% of companies surveyed do this on occasion and less than 5% do so consistently. Predictive Analytics: * Used for Prediction of Phenomenon using past and current data statistics * Essentially, you can predict what will happen if you keep things as they are. * However, less than 1% of companies surveyed have tried this yet. The ones who have, found incredible results that have already made a big difference in their business. * Eg:- SAS, RapidMiner, Statistica Prescriptive Analytics:  * Prescriptive analytics automatically synthesizes big data, multiple disciplines of mathematical sciences and computational sciences, and business rules, to make predictions and then suggests decision options to take advantage of the predictions. * It is considered final phase of Analytics Some Analytics Techniques used Linear Regression In statistics, linear regression is an approach for modeling the relationship between a......

Words: 1288 - Pages: 6

Analytics

...Introduction to Analytics Hal Hagood u01a1 The article used was found on Forbes and reports how UPS (United Parcel Service) uses predictive analytics to replace routine maintenance. It addresses a problem that UPS, one of the largest logistics operations in the world faces constantly as they deliver millions of packages every day, a feat which is a small miracle in and of itself. If even one of the trucks in their fleet has so much as even a minor breakdown, it can be a big problem with unpleasant consequences. This can result in driver downtime, late packages and angry customers. The data analytics solution used was that of predictive analytics. United Parcel Service, Inc. (UPS) is the world's largest package delivery company and a provider of supply chain management solutions. It is a global logistics company headquartered in Sandy Springs, Georgia, which is part of the Greater Atlanta metropolitan area. UPS delivers more than 15 million packages a day to more than 6.1 million customers in more than 220 countries and territories around the world (UPS, 2015). The challenges associated with this problem and the information that required analysis concerned maintenance of its fleet. In the past UPS used to replace important parts every few years. This was the solution they used to ensure that its vehicles stayed on the road and in good working order. The new approach however, is to collect data from hundreds of sensors in each vehicle. They then use various algorithms...

Words: 769 - Pages: 4

Analytics

...Spotlight on Making Your Company Data-Friendly Spotlight 64 Harvard Business Review December 2013   Artwork Chad Hagen Nonsensical Infographic No. 5 2009, digital hbr.org Analytics 3.0 In the new era, big data will power consumer products and services. by Thomas H. Davenport T hose of us who have spent years studying “data smart” companies believe we’ve already lived through two eras in the use of analytics. We might call them BBD and ABD—before big data and after big data. Or, to use a naming convention matched to the topic, we might say that Analytics 1.0 was followed by Analytics 2.0. Generally speaking, 2.0 releases don’t just add some bells and whistles or make minor performance tweaks. In contrast to, say, a 1.1 version, a 2.0 product is a more substantial overhaul based on new priorities and technical possibilities. When large numbers of companies began capitalizing on vast new sources of unstructured, fast-moving information—big data—that was surely the case. Some of us now perceive another shift, fundamental and farreaching enough that we can fairly call it Analytics 3.0. Briefly, it is a new resolve to apply powerful data-gathering and analysis December 2013 Harvard Business Review 65 Spotlight on Making Your Company Data-Friendly methods not just to a company’s operations but also to its offerings—to embed data smartness into the products and services customers buy. I’ll develop this argument in what follows,......

Words: 4608 - Pages: 19

Google

...3/3/2016 Google: The World’s First Information Utility? ­ Springer 4 How Google innovates Innovation at Google has been internally focused on building an IT infrastructure that is robust and enables easy creation of new products and services. Going forward, the information utility will require more externally­ oriented innovation focused on supporting external developers and customer applications. But how does Google foster the innovation that leads to new applications? This is an important question because most companies cannot expect to imitate its IT infrastructure, but they can imitate its innovation strategies. Google uses the following four strategies. 4.1 Explicit focus on R&D Google’s extraordinary revenue enables it to have a luxury few firms can enjoy today – an R&D lab that focuses on developing revolutionary hardware and software ideas along with complementary services. More than one­half of the company’s employees are engineers and scientists, and there might be hundreds of projects in development at any given time. Many prototypes are made available on the lab’s website for the interested public to download and try in the beta stage. By launching these beta products and services publicly to be tried out, Google can see which ones take off, get feedback, and incrementally improve them without having to scrap a product that might take off with further development. 4.2 Acquisition of talented people Google is among the most active hig......

Words: 1380 - Pages: 6

Analytics

...Download Infographic: Must Read Books in Data Science / Analyt… Resources - Data Science, Analytics and Big Data discussions Home Blog Jobs Trainings Learning Paths 21/07/15 8:48 pm j ADVERTISEMENT Download Infographic: Must Read Books in Data Science / Analytics books data_science datavisualization Manish ! Data Hackers 28d Hey there ! You can think of this infographic as an ideal list of books to have in bookshelf of every data scientist / analyst. These books cover a wide range of topics and perspective (not only technical knowledge), which should help you become a well rounded data scientist. If you have other suggestions, please feel free to add them below: Books related to data science decisioning: When Genius Failed: The Rise and fall of Long-Term Capital Management A fast paced thriller, this book not only brings out how you can compete on data based decisions, but also why you need to keep human behavior in mind while taking decisions on data. Scoring Points: How Tesco Continues to Win Customer Loyalty this book brings out some of the practical challenges faced by Tesco and how they overcame them to create one of the biggest success story of customer loyalty. The Signal and the Noise: The Art and Science of Prediction . From the stock market to the poker table, from earthquakes to the economy, Nate Silver takes us on an enthralling insider’s tour of the high-stakes world of forecasting, showing how we can use......

Words: 1265 - Pages: 6

Google

...Company Overview In the beginning, Google was nothing more than a research project developed by two Stanford graduate students. In 1996, Sergey Brin and Larry Page had developed a search engine with a unique method of ranking search results. As the need for a relevant search engine on the internet became clearer and clearer, Brin and Page registered the Google.com domain in 1997 and officially formed Google, Inc. on September 7, 1998. Google had an advantage over other search engines at the time because their search results were ranked in a relevant manner; based on the number of sites linking to each specific page. Because of the high quality search results and their simple approach to searching, Google’s popularity has grown substantially over time. Along with their growth in popularity, Google has grown to employ more than 10,000 people worldwide, while also being ranked as the best company to work for by Fortune Magazine. The term ‘google’ was derived from a misspelling of the word ‘googol,’ which refers to 10100, and the name stuck. Also, due to the popularity of the world ‘google,’ Merriam-Webster added the term to their dictionary defining google as “to use the Google search engine to obtain information on the Internet.” As ‘googling’ things became more commonplace, Google’s revenues grew tremendously through the use of advertisements. Although Google’s advertising revenues have risen every year in the past five years, Google went public on August 19,......

Words: 1127 - Pages: 5

Google Analytics

...Google Analytics March 3, 2012 Google Analytics Google analytics is a service the Google Company gives to clients. Through this service Google wants to attract more of the traffic in the internet to get more site visitors into customers for the site owner. The owner of the site can use Google Analytics to learn which online marketing initiatives are cost effective and how visitors actually interact with the site. It shows how the site owners can make informed site design improvements, drive targeted traffic, and increase your conversions and profits. Google Analytics uses a first-party cookie and Java script codes to collect information about visitors and track your advertising campaign data. Google Analytics anonymously tracks how visitors interact with a website, including where they came from, what they did on the site, and whether they completed any of the site`s conversion goals. Analytics also keep track of your e-commerce data, and combines this with campaign and conversion information to provide insight into the performance of your advertising campaigns. All this information is presented in an easy to read, yet through manner, through intuitive visual reports. Google Analytics won`t affect the performance or the appearance of your website and there are no extra files to host on your website. Some of the things Google Analytics do are: 1. Goals Track Sales and Conversions - Measure your site engagement goals against: threshold levels that you define. 2....

Words: 824 - Pages: 4

Google

...explanation of Google……………….…… P. 3 ii. Marketplace assessment of current online microenvironment. …………………………..… P. 4-6 iii. SMART Objectives………………….…………. P. 7-8 iv. Target group of Google Inc…………………...... P. 8 v. Digital Strategies adopted by Google Inc ……… P. 9-11 vi. Evaluation of existing Digital strategies……...…P. 11-13 vii. Conclusions…………………………………..… P. 14 viii. References……………………………………… P. 15-16 Brief explanation of Google Google is an American large business company and software corporation, which operating in several countries around the world. To be more precise, Google specializes in Internet research, cloud computing and advertising technologies. Google develops a huge number of internet-based services and products and its main source of revenue coming from advertising through its Adwards program, which includes local, national and international distribution. Google began as a research project in March 1996 by Larry Page and Sergey Brin, who graduated their PhD Degree from the University of Stanford in California and firstly it based in a fellow student’s garage in Menlo Park in California. In their research, Larry Page and Sergey Brin came up with a plan in order to make a search engine which contains websites according to the number of other websites that linked to that site. The domain google.com was registered on September 14th 1997 and Google began its operation in September of 1998. Also, it must be stressed that Google sold......

Words: 4490 - Pages: 18

Brooklyn Nine-Nine | Watch movie | Clearance