History of Food Lion

In: Business and Management

Submitted By ttacquard
Words 1163
Pages 5
Terri A. Tacquard

The History of Food Lion

The now ever popular grocery store Food Lion was first founded 50 plus years ago in 1957 in the small town of Salisbury, North Carolina. Originally known as Food Town, Wilson Smith, Ralph Ketner, and Brown Ketner were the great minds who started this now multi-million dollar company. Many believe that more than any other North Carolinian Glenn Ketner helped create millionaires. For those who originally bought stock from Ketner in Food Town and did not touch it, for many simply not knowing if it could make money or not, 20 years later would be multi millionaires. It all started out with a simple grocery store owned by Glenn Ketner named Ketner Grocery, then once his brother Ralph Ketner had went through several jobs came to work for him along with holding several other jobs in the same industry it all started to take shape. Before they knew it, they were in price wars with big names such as Winn-Dixie. The Food Lion name itself was adopted around 1983, when the Belgium-based grocer Delhaize acquired the Food Town name. Once the Food Town chain expanded into the Virginia area, the chain came upon several stores still called Food Town in the central Virginia area, such as Richmond. Once the chain expanded into Tennessee, they would see an even bigger problem. Nearly 100 stores were displaying the name Food Town. Since the Delhaize Corporation had a lion as its official emblem logo, Food Town thought to display it on all of its merchandise labels and new store front. Ralph Ketner, one of the founders, discovered the “lion” logo actually only needed two new letters (an “L” and an “i”) and the switch of the letter “o” in the chain’s original signs to become Food Lion. December 12, 1982, Ketner decided to announce the official name change from “Food Town” to “Food Lion”. By the later of March 1983, all stores had then…...

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