History of Nestle

In: Business and Management

Submitted By andykulakov
Words 880
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Nestle — крупнейшая в мире швейцарская компания — производитель продуктов питания и напитков, кормов для домашних животных, фармацевтической продукции и косметики.
Главный офис находится в швейцарском городе Веве.
Основана в 1866 году швейцарским фармацевтом Анри Нестле.
Тип – публичная компания.
Ключевые фигуры - Питер Брабек (председатель совета директоров), Пол Булке (главный управляющий), Стефан Де Локер (генеральный директор Nestle в России).
Ассортимент продукции Nestlé за время существования компании насчитывает свыше 8000 торговых марок продуктов широкого потребления, из них около 50 присутствуют на рынке России.

Компании принадлежат 456 фабрик и промышленных предприятий в 84 странах мира (14 предприятий находятся на территории нашей страны).

90е гг. XX века – Nestle начинает свою деятельность в России.

Сейчас Nestlé контролирует (по данным самой компании) в РФ 40 % рынка растворимого кофе, 40 % кулинарной продукции, 50 % готовых завтраков и 20,5 % рынка шоколада.

Бизнес-идея проекта

История компании Nestle
Компания была основана в 1866 году швейцарским фармацевтом Анри Нестле. Экспериментируя с различными комбинациями молока, пшеничной муки и сахара, он создал продукт для искусственного кормления младенцев, не получающих материнского молока. Новый продукт получил название «Молочная мука Анри Нестле» (фр. Farine Lactée Henri Nestlé) и спустя несколько лет активно продавался в большинстве стран Европы.

В 70-х годах XIX века, борясь с конкурентами, компания выпустила на рынок собственную марку сгущённого молока. В 1875 году житель города Веве Даниель Петер придумал способ получения молочного шоколада путём соединения молока и какао-порошка и основал компанию, которая быстро стала мировым лидером в производстве шоколада и позже вошла в состав корпорации Nestlé.

В 1882 году швейцарский кулинар Юлиус Магги разработал технологию…...

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