Hotel Continental

In: Historical Events

Submitted By blueberreyh
Words 974
Pages 4
Hotel Continental

In July 1989, Mr. Oscar Mendoza, owner of Triumph Tours read in the newspapers an advertisement for the leasing of Hotel Continental’s facilities. During the last six months, Oscar Mendoza has been seriously thinking about operating hotel to complement his travel agency business. Oscar Mendoza had been experiencing difficulties in getting hotel accommodation for his tour groups’ last year during the peak travel months of December, January, July and August.

Hotel Continental is a 27 room hotel located in Diliman, Quezon City along Don Mariano Marcos Avenue. It has three function rooms that can seat twelve to forty persons, a coffee shop, a fast food cafeteria, a formal dining room and swimming pool. During the last two years, the hotel incurred losses of about P2 to 3 million pesos which led management to the decision of leasing out its facilities (See Exhibit A).

The room capacity of the hotel is just right for the Triumph Tours’ requirements during the peak months. “My travel business can provide annual capacity utilization of the hotel to as much as 40% only,” Oscar Mendoza told his Marketing Manager, Ernesto de los Santos. “ How do we fill up the remaining 60%? Before Cory became President, I read in the daily newspaper that most of these five-star hotels in Metro Manila were utilized? What led to this situation? Could you gather some data that will help me in deciding whether or not I should bid for the Hotel Continental? The data could also help me in figuring the appropriate bid price.”

Ernesto de los Santos immediately called his staff after meeting with Oscar Mendoza. He told his staff to gather data raw data related to the hotel industry. “ Just give me the data. It’s up to you how you will divide the work. I’ll take care of writing the report for the boss,” he informed his staff.

Several days…...

Similar Documents

Continental Drift

...Continental Drift A German geologist and meteorologist named Alfred Wegener introduced a theory in 1915 that the Earth’s crust is slowly drifting using fossil records as his supporting evidence. Wegeners idea was Earth was one big continent 200 million years ago, he called it Pangaea, which means “All earth”. Albert Wegener published a book about this theory in 1915 called, On the Origin of Continents and Oceans. An Austrian geologist named Eduard Seuss was the first to find that there had once been a land bridge that connecting South America, Africa, India, Australia, and Antarctica, he named the large piece of land Gondwanaland, the southern part of the huge continent Pangaea after it broke up during the Jurassic period. Seuss’s theory is supported by the fossil plants that are found throughout India, South America, southern Africa, Australia, and Antarctica. Fossils of the first marine reptiles known as Mesosaurus that are even older than dinosaurs were found in South America and South Africa. With the discovery of the fossil in two different locations across water and the study of sedimentation and fossil plant in these southern continents led a South African scientist named Alexander duToit to supporting the idea that at one point all of the continents were once together and have drifted apart like Albert Wegener theorized. In 1960, a theory was made explaining the movement of the Earth’s plates and explains the causes of volcanoes, oceanic trenches,......

Words: 1116 - Pages: 5


...Continental Carriers I. Case ContextContinental Carriers, Inc., (CCI) is known as a regular commodities motor carrier. Sinceits inception, it has experienced continuous growth in revenues and mastered the   strategic reduction of operating costs. It soon became known in the trucking industry as a   widely profitable key player.In order to sustain continuous growth in revenues and income, management has decidedthat key acquisitions need to be made.The top contender, Midland Freight, Inc., a common carrier company would expand CCI’s route sys tem. The prospect company also demonstrated congruence with the type of marketing and cost reduction programs that ushered CCI’s growth. The owners of  Midland agreed to sell it for $50 million in cash. Since the stipulation was for cash, thefunds would have to be acquired externally so as to prevent cash flow problems thatwould disrupt operations for CCI.One of the primary considerations was that the pending merger would provide additional$8.4 million annually in Earnings before interest and taxes (EBIT) making it easy formanagement to seek external funds. Another serious consideration was that CCI hasalways had a consistent policy of having no long-term debt in its capital structure. In 1988, the current year, the company’s capital structure was pur  ely composed ofcommon stock and surplus. In addition, most of the common stock was being held bymanagement. Furthermore, there is no dominant interest except that of......

Words: 401 - Pages: 2

Hotel Continental A NEW BLOCKBUSTER IMAGE Case Study I MGT 201 Submitted by: Group II: Ada Ballesfin Cel Dizon Reyvs Firmalino A New Blockbuster Image I. Point of View Harry Wayne Huizenga, Chairman, Blockbuster II. Major Problem What steps should Blockbuster Inc. take to ensure the company’s sustainability in the long run? III. Case Facts To determine Blockbuster Inc’s market position and future business strategy, SWOT analysis was conducted and company traits and overall environment categorized as follows: SWOT Summary |Strengths |Weaknesses | |High market share in the video rental industry |Company resources are finite/spreading resources too thin | |High capital used to purchase new companies/products |No clear sense of direction for the future | |Various business units |Over confidence in current market share ......

Words: 1178 - Pages: 5

Hotel Continental

...MGT 201 CASE ANALYSIS A New Blockbuster Image POINT OF VIEW The group will take the point of view of the Chairman of Blockbuster, H. Wayne Huizenga. As Chairman, he is director, decision maker, leader, manager and executor of the company and thus, in the position to solve and decide upon the dilemmas faced by Blockbuster regarding the issues on the diversification of the company. MAJOR PROBLEM From 1985 to 1992, Blockbuster has managed to become a video-rental giant. But by 1993, Blockbuster through its Chairman, H. Wayne Huizenga was seeking a new image, that of a multimedia company. Steps were taken towards this goal including sponsorships of concert tours, music retailing, television and film production and operating indoor children’s play centers. These diversification strategies, however, did not escape from several criticisms and by the fall of 1993, Chairman Huizenga had enough reasons to rethink of what he wanted for the company. The myriad of difficult decisions concerning Blockbuster’s future can be traced to the dramatic changes in the company’s strategic context. This and Huizenga’s hurried and scattered approach to diversification had put the company into danger. How should Chairman Huizenga address the criticisms that arise from his abrupt and scattered decisions on the diversification of Blockbuster? CASE FACTS Three factors that make up strategic context which could have helped Huizenga understand the opportunities and constraints set before...

Words: 1769 - Pages: 8

Continental Airlines case Continental Airlines: One Company’s Flight to Success In the last decade, Continental Airlines has had a spotty track record. The airline twice filed for bankruptcy, realized diminished performance culminating in a $613 million loss in 1994, and was ranked dead last in industry indicators such as on-time performance among the major carriers. During these years, employees at Continental had undergone several series of layoffs and withstood both wage cuts and delayed wage increases in an effort to slash Continental’s costs. The result of these efforts was a demoralized workforce and a corporate reputation that put Continental near the top of Fortune’s list of “least admired” companies. Despite this history, things have taken a positive turn for the airline in recent years. Since the arrival of Gordon Bethune, Continental’s new CEO, the company appears to have made a 180-degree turn and is now a highly productive and profitable carrier. Indeed, all indications are that Continental is back on track. For instance, in 1995, the carrier was number 1 in on-time performance for the first time ever and was highly ranked in baggage handling. Customer complaints are down more than 60 percent, and Continental recently gained the distinction of being the number 1 airline in customer satisfaction among the major U.S. carriers for long-distance flights. Just a few years earlier, Continental was last in this category. Moreover, sick leave and on-the-job injuries have......

Words: 885 - Pages: 4


...record high oil prices. Airlines have cut fares in response to weakening demand, but we think recent cuts to domestic and international supply could help restore some pricing power. For 2010, S&P estimates a net profit of about $2.0 billion for the top 10 U.S. major airlines Continental Airlines, Inc. –SWOT Analysis Continental Airlines is a major U.S. air carrier engaged in the business of transporting passengers, cargo and mail. The company has a strong market presence and a robust hub system. The company would be provided with ample opportunities from growing airline industry and air freight market. The company’s future growth could be restricted due to factors such as competitive pressure and rising fuel costs. Based on the data from Bloomberg, Continental Airlines have done better than S&P 500 and their peer companies during the last year in terms of stock returns. In addition, Bloomberg expectations also suggest that Continental is going to have one on the best performance in the last twelve month based on EBITDA and Net income expected growth. Strengths Strong Market Presence First of all, Continental Airlines have a strong market presence. According to the 2009 10-K of Continental Airlines, they are the world's fifth largest airline as measured by the number of scheduled miles flown by revenue passengers in 2009. As of December 31, 2009, CAL flew to 118 domestic and 124 international destinations and offered additional connecting service through......

Words: 2689 - Pages: 11

The Continental System

...The Continental System and Britain: The Continental System is a unique measure to which a country resorts for the purpose of crushing a political enemy by economic means and at the same time building up its own commercial and industrial prosperity. In the Napoleonic wars, it was the blockade designed by Napoleon to paralyze Great Britain through the destruction of British commerce. Although it stimulated manufacturing in some parts of France, the system damaged regions dependent on overseas commerce. Napoleon hoped Britain would fall into a severe depression, hurting the nation's economy and ability to maintain such a powerful navy. Meanwhile, Napoleon was building ships of his own. Napoleon wanted to hurt the British economy and give France a chance to build up its own manufacturing and industry. Because the British had the strongest navy in the world, enforcing the system proved to be disastrous for Napoleon. His efforts to halt evasions of his blockade stretched French forces too thin, and ultimately provoked his invasion of Russia in 1812. The Continental System caused many problems in Britain before Napoleon’s fall: * In 1806, British exports were worth 40.8 million pounds (about 79.9 million dollars) and in 1808 they were only worth 35.2 million pounds (about 58 million dollars) * In 1807 Liverpool imported 143,000 sack of cotton. In 1808 only 23,000 sacks were imported * Corn prices rose about 30% between 1807 and 1808 * Reduced demand for......

Words: 943 - Pages: 4

Continental Carriers

...Continental Carriers Inc., established in 1952, is a regulated general commodities motor carrier whose routes ran the length of the Pacific Coast, from Oregon and California to the industrial Midwest, and from Chicago to several points in Texas. Continental Carriers struggled early, experiencing little growth, until the mid-1970’s. Continental needed help in reducing operating costs and also sought improvement in terminal facilities. John Evans, president of CCI, made this possible. Entering CCI as a former executive of a major eastern carrier, he concentrated his efforts on expanding CCI’s revenues on existing routes through an intensive marketing effort and a renewed emphasis on improving service. Evans also turned the company around by reducing its operating costs through a combination of extensive computerization of operations and improving the terminal facilities. By the late 1980’s, Evans, along with the directors of the firm, realized that the key to continued expansion in revenues and income was a policy of selected acquisitions. Continental Carriers currently has the opportunity to purchase Midland Freight Inc. for a mere $50 million in cash. The decision to move ahead with the purchase has already been unanimously approved by the Board of Directors. No interference from the ICC is expected and the deal should be completed by the first of October. Given that Midland will add nearly $8.5 million to CCI’s earnings before interest and taxes, it is not foreseeable that......

Words: 323 - Pages: 2

Continental Airlines

...WHY CONTINENTAL: A $385 million loss for the final months of fiscal year 1994 signalled Continental might go bankrupt. Continental was in dire straits because the deregulation of the commercial airline industry in 1978 ushered in a new era focused on mergers and acquisitions and bitter employee-management relations. Venerable airline brands with a commitment to quality, like Continental, were prime takeover targets. After Texas Air Chairman Frank Lorenzo (HBS 1963) secured Continental in his hostile takeover bid, tensions escalated between Lorenzo and the old guard--especially when Lorenzo declared Continental bankrupt in the fall of 1983. In October 1994, five months after Continental exited its second bankruptcy, Bethune was elevated to CEO and created a Go Forward Plan to return Continental to profitability. Two years after unveiling the Go Forward Plan, Continental was at the top of the industry in a number of important performance metrics. KEY ISSUES: Continental ranked tenth out of the ten largest U.S. airlines in all key customer service areas as measured by the Department of Transportation: on-time arrivals, baggage handling, customer complaints, and involuntary denied boardings. The airline had already been in bankruptcy twice, and was headed for a third round as its cash dried up. STRATEGIES FOLLOWED FOR TURN AROUND: The turn-around plan — the Go Forward Plan 'A' — had four different elements each of which were given an inspirational title......

Words: 1269 - Pages: 6

Continental Products

...Continental Products was a US based company that was known for their quality home good products. They were the leader in sales amongst all the industry competitors for over 15 years and had built a great reputation for themselves. They employed over 1000 people throughout each year while maintaining great management and treatment to workers. Employees of Continental were very happy and loyal to their company due to the excellent work environment. Continental enjoyed great profits and steady growth until around 2004 when an outside force came into actions. China, an unexpected competitor started growing its manufacturing industry extremely rapidly and without any warning started to hurt all US based manufacturing including Continental Products. After 2004, Continental Products was the only plant to survive in the US that was a competitor in the market. In addition to all these manufacturing plants closing down due to foreign competition, large retail stores such as Wal-Mart and Home Depot were starting to dominate the market and crush small retailers. With all this happening Continental Products was not sure what was going to happen to the company and what they should do, there are many factors and dilemmas that they had to consider when deciding on the future of their company. When Continental Products realized that they needed to make some changes due to increases in foreign competition they had a lot of variables to consider. There were both positive and negative things......

Words: 1292 - Pages: 6

The Continental Drift

...The Continental Drift Shawna Taylor SCI 101-1404A November 3, 2014 The Continental Drift was a theory in the early 20th century of Alfred Wegener, a German scientist. Wegener believed that the continental landmasses were drifting across the earth. Wegener noticed the coasts of South America and western Africa looked like a jigsaw puzzle with interlocking pieces. Both continents had some of the same biological and geological similarities. The fossil of the ancient reptile mesosaurus was only found in South America and southern Africa. The mesosaurus is a freshwater reptile roughly one meter long and couldn’t have swum in the ocean due to it being a freshwater reptile. Wegener also believed that all the continents were once joined in a super continent also known as Pangaea meaning all lands in Greek. Many scientists didn’t believe Wegener’s theory of the continental drift back then. Today’s scientists know now that continents sit on massive slabs called tectonic plates. Tectonic plates are constantly interacting and moving called plate tectonics. After a period of time the tectonic activity changes the surface of the earth and reshapes and rearranging the landmasses. The scientific method attempts to explain the phenomena of the universe using a consistent, logical, systematic method of investigation, using data collection, hypothesis, experiment, and a theory. Establishing a new theory must be introduced to the scientific community, be well written, documented and submitted...

Words: 523 - Pages: 3

Continental Drift

...Continental drift is happening. Discuss the evidence Continental drift is defined as the gradual movement of continents across the Earths surface through geological time. As early as 1620, Francis Bacon noted the jigsaw-like fit between the east coast of South America and the west coast of Africa. However, it was in 1912 when a German meteorologist, Alfred Wegener, published his theory that all the continents were once joined together in one large supercontinent, which was named Pangaea. Wegeners theory of continental drift combined information from several subject areas, examples include: maps, biology, geology and climatology. Be that as it may, specialists in those disciplines rejected his ideas partly because he was not regarded as an expert himself, but mainly because he could explain how solid continents had changed their position. Wegener could never come up with an underlying reason for the motion of the continents.  The theory of continental drift eventually evolved into the modern theory of plate tectonics.  This holds that the lithosphere (or the Earth's crust) is made up of numerous plates that literally float on the underlying liquid asthenosphere.  The motion of the plates and resulting activity at their edges to form mountains, trenches, and volcanoes explains the planet's topography. The first piece of evidence that really inspired Wegners quest to explain Earths geology was a map of the continents that showed the interlocking fit of Africa’s and South......

Words: 1032 - Pages: 5

Hotel Management

...REPORT ON FIVE STAR HOTEL HOUSE KEEPING EXECUTIVE SUMMARY: Pearl Continental Hotels (formerly InterContinental Hotels) and is recognized as the largest and oldest hotel company in Pakistan. Pearl Continental Hotels is the first Pakistani chain which has achieved excellent international standards of quality products and services. In recognition of its highstandard, the Pearl Continental Hotel, Karachi was conferred the prestigiousmembership of the "Leading Hotels of the World", an exclusive global organization of deluxe hotels established in 1928.Pearl Continental Hotels, beside in -house reservations network, are also linked withUtell International to have international exposure and overseas reservation network. Investment in people and human resource development is an ongoing process in theHashoo Group. New management concepts and intensive training programs havebeen introduced at all levels of supervisory and managerial positions through establishment of an in-house Training School located at Pearl Continental Hotel, Bhurban. The Training School looks forward to imparting systematic and scientific knowledge of the operations of both tourism and hospitality business. Pearl Continental Hotels have become synonymous with a tradition of personal services, efficiency, convenience and guest satisfaction. PC hotel Rawalpindi PC Hotel Burbhan PC Hotel Karachi PC Hotel Lahore PC Hotel Peshawar HISTORY/BACKGROUND: Travelers in the early 1700s found hospitality similar to that...

Words: 4938 - Pages: 20


...conjunction to operate a 5 stars hotel, a marketing strategy is a compulsory element toward the growth of the business. In our hotel namely The Venetian Sphere, a marketing strategy becomes an important part in term of gaining profitability from the hotel business operation. Basically, as a definition, marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. According to the definition of marketing strategy, clearly to say that, it is very tough activities in our hotel operation whereby, only the right strategy becomes as a key to the hotel business success. TARGET MARKET The first element that we focus in our marketing strategy is target market. Back to our hotel characteristic,......

Words: 5696 - Pages: 23

Continental Airlines

...Managing IT for Business Continental Airlines: Outsourcing IT to Support Business Transformation Questions: 1. Why is it necessary to have top management support for the implementation of technology innovations? Innovation implementation require adequate resources including money, but more importantly, people and time. These resources will not be formed without top management support. Top management support is essential for the project since it is they who allocate the funds which turn the wheels of changes in the organization. At all stage of implementation, management must monitor and change the process if necessary (Mohini and Dianne, 2004). In the case of Continental Airlines, Janet Wejman who were the Chief Information Officer noted in the case which the management team treated the new technology as a progress continuity that Continental had made. In this case, the investment of $2.5 million on an email system, $2.8 billion outsourcing agreement and other investment will not been realized without the approval and support from the top management. 2. What do top managers need to know about IT in order to run their business? The dependency on information technology (IT) has increased progressively for organizations as a strategically important competitive advantage. If planned, developed, and managed properly, IT can bring about greater efficiency in organizational operations, better working environments, and effective decision-making processes.......

Words: 1608 - Pages: 7

Resine artigianali | The Effects of Tv on Children - 409 Words | Steinberg Cubase Pro 9