Htc Marketing Plan

In: Business and Management

Submitted By celiafu25
Words 617
Pages 3
I applaud HTC’s new strategy of dropping the tag line quietly brilliant, because HTC shouldn’t be quiet about anything it does. HTC makes great smartphones, but has gotten their clock cleaned over the last few years because they navigated around the mobile phone arena like a ship which lost its direction. HTC's new in-your-face marketing strategy is certainly going to help the company increase its market share – but hopefully HTC won’t stop its change in strategy at marketing.

Let’s call it like it is, Samsung has run circles around the other smartphone manufacturers - including HTC. Samsung’s intense marketing strategy coupled with great hardware has helped vault the manufacturer into the number one spot. Even with complaints about the Galaxy S IV being too plastic or looking too much like the S III, Samsung is still going to be the manufacturer to knock off the perch. I believe that HTC is in a position to do this, but the company needs to invest in more than just marketing.

The manufacturer is at a great starting point with the HTC One. But what it needs to do is make the name One have some meaning. I believe that if HTC beat out the competition by being the best at updating its firmware, that could help its image. Having hardware which is running the newest version of Android is certainly something to promote and would put HTC head and shoulders above the competition, because more likely than not, Google is going to offer a feature or experience that people will want.

HTC also needs to work out whatever issues it has with Verizon Wireless. HTC needs to adopt the Samsung business model and release similar models on all of the carriers. The fact that HTC has not confirmed that a variant of the One is going to sell on Verizon is quite frankly pitiful. While we have heard rumors of possible Droid DNA Plus or whatever they are going to call it, both HTC and…...

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