Hubspot Case

In: Business and Management

Submitted By bawa420
Words 2804
Pages 12
Problem Statement
Hubspot’S Challenge: Hubspot emphasizes that it will do only INBOUND marketing. That is the real problem and hence Hubspot’s real problem is the business strategy and not the marketing strategy. Inbound marketing cannot be a stand-alone strategy for a company but since Hubspot champions it, it has in effect cornered itself. Problem with Inbound is , it is a “carpet-bombing” air-war scheme which works in limited mode but in reality market demands “more targeted” ground-war scheme to break through the clutter. This means delivering high quality content to “right” audience and not just to everyone. You also have to do it across multiple channels, which may smell of some “outbound” marketing strategies like phone, direct mail etc.
The challenge here is if someone don’t know about you then they cant search about you. And hence lack of an integrated multi channel business model is at the root of Hubspot’s problem. Hubspot is confusing inbound marketing with “content-driven” inbound marketing, which seems to create trouble for it.
Hubspot SWOT Analysis:

• Simple solution which attracts customers initially
• Good lead tracking and analytics offering
• Customer acquisition cost is comparatively lower than competition
• Pioneer of Digital Inbound marketing
• Do a good job of creating traffic
• Decent demand for Hubspot’s freeware programs in market
• Passionate employees
• Good online buzz and positive press Weaknesses

• Dependency on content marketing component of inbound marketing, which makes it more of a media company promoting products and traffic
• Poor segmentation and ineffective social sharing
• Offerings are weak around integration with Facebook and Twitter. Does not have fully integrated marketing sandwich ( Email, Social and Mobile)
• Customer confusion round ROI and disenchantment with diminishing returns

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