Ingram Micro and H&R Block Get Close to Their Customers

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Submitted By anama123
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Ana Velásquez Cardona
Ana.velk@gmail.com
Ana Velásquez Cardona
Ana.velk@gmail.com
Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ingram Micro and H&R Block Get Close to Their Customers
Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ingram Micro and H&R Block Get Close to Their Customers

Logrando excelencia operativa e intimidad del cliente: Aplicaciones empresariales.
Ingram Micro y H&R Block se acercan a sus clientes.

El cliente es la prioridad en toda empresa, y como tal, siempre se está buscando como mejorar esa relación; para ello existen varios procedimientos, uno de ellos es CRM (Customer Relationship Management) que es una estrategia de negocios dirigida a entender, anticipar y responder a las necesidades de los clientes actuales y potenciales de una empresa para poder hacer crecer el valor de la relación, mejorar los procesos y evolucionar la relación con el cliente.
Empresas como Ingram Micro y H&R Block, siendo empresas multinacionales que tienen una gran cantidad de clientes y ofreciendo diferentes servicios, al ir incrementando su número de clientes y encontrar una dificultad mayor a la hora de administrarlos y manejarlos, ambas empiezan a pensar en mejorar dichas relaciones, con lo cual optan por Microsoft y su respectivo CRM.
Pocos piensan en Ingram Micro como una empresa trascendental en la historia de la tecnología, siendo esta una compañía proveedora mayorista mundial de productos tecnológicos y servicios de cadenas de abastecimiento, desde 1979 Ingram Micro ha sido el puente, el mediador entre los proveedores de soluciones en tecnología y los vendedores de todo el mundo. La empresa ofrece una amplia selección de soluciones y servicios a nivel mundial y a través de Ingram Micro Logistics, ofrece servicios personalizables para la gestión y cumplimiento de órdenes,…...

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