Interbrand-Best-Global-Brands-2013-Report

In: Business and Management

Submitted By anupamn
Words 44812
Pages 180
Best Global Brands 2013

Table of Contents

JEZ
Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality.

GINNI
The New Rules of Brand Leadership
2

From Information to Intelligence
82

Best Global Brands 2013

Sector Leadership
86

BISH

10

Creative Leadership
70

Methodology
120

China’s New Brand Leaders
74

Contributors
126

Corporate Citizenship 2.0
78

MARK

CHIEKO

The New Rules of Brand Leadership By Jez Frampton

In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership roles are converging, traditional structures are crumbling, the consumer’s voice carries more weight than ever, and less tangible strengths like emotional intelligence and psychological insight are just as key to leading a brand today as the ability to generate high ROI and increased shareholder value.

THE NEW RULES OF BRAND LEADERSHIP

Best Global Brands 2013

Today’s leaders…...

Similar Documents

Best Retail Brands 2012 - Interbrand

...Best Retail Brands Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 26 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report which identifies the gap between customer perception and a brand’s performance relative to sustainability. It is also known for having created www.Brandchannel.com, an international online exchange and resource about brand marketing and branding. For more information on Interbrand, visit www.Interbrand.com. For more than 30 years we have been creating retail brand experiences for companies around the world. Interbrand Design Forum’s talent for game-changing innovation spurred us to create a business model that integrates analytics-based strategy into what began as a design and architecture group — the first and only company with such a comprehensive offering. Our broad range of services includes: retail design, brand strategy, shopper sciences, packaging, digital, documentation and rollout. This unique ability to address retail’s growing complexity has led many of the world’s top companies to our doorstep and propelled Interbrand Design Forum to the forefront......

Words: 24571 - Pages: 99

Lfe Final Report 2013

...Live in Field Experience(LFE) Spring -2013 TMSS,BOGRA Education & Women Empowerment Submitted by Gazi mohammad kamrul Islam ID 0910016 Date: 03rd ,February, 2013 To K.M. Ariful Kabir Department of Engineering Independent University, Bangladesh Subject : Submission of Report on “Education and women empowerment” Dear Sir, With due respect, I am submitting our Report on the topic titled “Education and women empowerment” as a partial fulfillment of my LFE course. It’s my pleasure to inform you that we have already finished our report in a reput.It was undoubtedly an interesting opportunity for us to work on this assigned topic to enhance our knowledge in the practical field. I would like to give you thanks Our instructor K.M Ariful Kabir, Marzuk sir and also sameer sir,who have been influenced on us throughout the project and help us with all the problem,and giving us to the opportunity to do the study. This report explores our knowledge and help me to gather experience and to know the village peoples. This report has been prepared based on the practical experiences and different ideas obtained during survey in Rajakpur of Bogra..And I used secondary data to fulfill our report, which we have been attached to our report. And last thanks IUB to give us a good opportunity to know village people. And thanx also our......

Words: 6140 - Pages: 25

100 Top Global Brands

...Top 100 Most Valuable Global Brands in 2013 Brand Value, Mission & Vision: APPLE Brand Value: Founders of Apple Steven Wozniak and Steven Jobs both dropouts of school Apple was incorporated in the state of California on January 3, 1977 Apple II debuted at a local computer trade show No. 20 on “Brand of the Year 2009” award The recession won’t take a bite out of this Apple Revenue of first quarter $15.68 billion in 2009 ($3.98 billion more than 2008). Apple has a branding strategy that focuses on the emotions Lifestyle & simplicity “ Easy use” Religion = Trust, safety, Loyalty & love It is a big tribe, everyone is one of them. You are part of the brand Brands are more important than products. Designed in 1977 The Apple logo is one of the most famous logos in the world The mystery of identity Computer term ‘byte’ Stripes to rebel Aqua logo 2001. It's always about people “ For Apple it is not about money. It is about the people you have, how you are led, and how much you get it. Apple are no longer selling products, they are selling brands. Apple is gaining market share in every category and, given the premium price of their products, that is a significant achievement. Mission & Vision: Apple recognizes that by integrating awareness of the environment, health and safety management practices into all aspects of our business; we can offer technologically innovative products and services while conserving and enhancing resources...

Words: 3596 - Pages: 15

Global Brand

...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership......

Words: 44781 - Pages: 180

Israel Global Competitiveness Report Analysis Gcr 2013

...Israel Global Competitiveness Report Analysis GCR 2013 Israel dropped one place, from 26th to 27th this year. The meager business sector in Israel is high-tech industrial sector. This innovation business combined with the presence the best research institutions on the world. Supported by the government’s public procurement policies. Give Israel high rank Israel have varies industries. Like high-technology products, metal products “diamond”, electronic and biomedical equipment, agricultural products, processed foods, chemicals, and transport equipment. Science and technology in Israel is one of the country's most highly developed and industrialized . Israel are the 1st of the world for expenses at R&D “Research and Development “, as percent of GDP Gross domestic product. The research institutes are not only supports business. This lead to get the 6th place of patents on the world, and 4th according to PCT patents applications per million populations. Many of international company invest in R&N in Israel. For examples Intel, Microsoft, Cisco, Motorola, and more than 20 high-tech companies on the world have institutes in Israel. Most of these institutes was the first one out of their original countries. Macroeconomic is a meager key on business development. Israelis success on increasing budgetary discipline with a view to reducing debt levels. This will help the country maintaining stability and support economic growth going into the future. Israel investing and......

Words: 750 - Pages: 3

Brand Report Card for Direct Energy

...Direct Energy -Brand Report Card Global Marketing 1: Marketing Fundamentals Veronica Cheong [Email] [Web address] Table of Contents I. Executive Summary ................................................................................................1 Brand Scorecard ................................................................................................................................................... 1 Top 3 Recommendations ................................................................................................................................... 1 II. Industry and Corporate Overview ......................................................................... 2 Energy Industry Overview ................................................................................................................................. 2 Direct Energy Corporate Structure ................................................................................................................... 3 Direct Energy Brand Portfolio .......................................................................................................................... 3 III. Brand Diagnosis .................................................................................................... 4 1. 2. 3. 4. 5. 6. 7. Delivering on Customer Desires........................................................................................................... 4 Relevance .............................

Words: 4995 - Pages: 20

Innovation League Report 2013

...InnovaTIon Study prepared, June 2013 by Incite League TabLe 2013 Innovation and execution for consumer brands Incite | Innovation League Table 01 Introduction Innovation matters for any brand. It’s the number one influencer of consumer purchasing behaviour and it has a big impact on sales potential. But it’s wrong to assume that only shiny technology products attract consumer plaudits for innovation. Read on to learn which brands are seen as the most innovative in FMCG, Retail, Finance, Automotive, Technology and Charity, as well as how you can influence how consumers feel about the innovation your brand displays – without relying on products. Incite, the market research consultancy, has produced its Innovation League Table for 2013, revealing who’s got the right formula, as well as how brands can apply new strategies to excel at innovation. Incite surveyed 3,000 UK consumers both unprompted and then based on over 500 popular brands to rank their perceptions of the UK’s most innovative brands. For the first time since its inception, the study also measured the degree of perceived innovation in marketing communications to investigate consumer attitudes towards what makes a brand innovative and how this relates to its overall perception. We know that marketers have the power to drive innovation, but in order to woo consumers, brands need to understand the underlying factors that are perceived to drive innovation in order to apply it to their brand. Is it about......

Words: 3868 - Pages: 16

World Investment Report 2013

...AT I O N S C O N F E R E N C E O N T R A D E A N D D E V E L O P M E N T WORLD INVESTMENT REPORT 2013 GLOBAL VALUE CHAINS: INVESTMENT AND TRADE FOR DEVELOPMENT New York and Geneva, 2013 ii World Investment Report 2013: Global Value Chains: Investment and Trade for Development NOTE The Division on Investment and Enterprise of UNCTAD is a global centre of excellence, dealing with issues related to investment and enterprise development in the United Nations System. It builds on four decades of experience and international expertise in research and policy analysis, intergovernmental consensusbuilding, and provides technical assistance to over 150 countries. The terms country/economy as used in this Report also refer, as appropriate, to territories or areas; the designations employed and the presentation of the material do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. In addition, the designations of country groups are intended solely for statistical or analytical convenience and do not necessarily express a judgment about the stage of development reached by a particular country or area in the development process. The major country groupings used in this Report follow the classification of the United Nations Statistical Office. These are: Developed......

Words: 156671 - Pages: 627

Report Hotel Uk 2013

...Hotels - UK - October 2013 Market Supply and Share Key points ● As of mid-September 2013, there were an estimated 11,840 hotels and 575,000 rooms in the UK. ● In terms of number of hotels around 37% of the market is branded and 63% independent. ● The budget sector is estimated to account for around 14% of the market by number of hotels and 23% of the market by number of rooms. ● The leading groups in the market are the budget chains Premier Inn (owned by Whitbread) and Travelodge. Their combined market share is an estimated 10% of UK hotels and 15% of UK hotel rooms. ● During 2012 UK hotel supply increased by around 18,000 rooms, the highest increase over the past decade. Around 90% of new rooms in 2012 were branded. ● Around 3,300 new rooms are expected to open in the UK by the end of 2013 and a further 15,000 during 2014. Over half are expected to be in budget hotels. ● Around 5,000 new hotel rooms in 2013/14 are expected to be in the four-star or upscale categories. Chains versus independent As of mid-September 2013, there were an estimated 11,840 hotels and 575,000 rooms in the UK, according to AM:PM Hotels*. (*The definition of hotels used by AM:PM Hotels excludes B&Bs and guesthouses, except where such properties have 15 en-suite bedrooms or more, operate a licensed bar and serve an evening meal. The definition also includes hostels and serviced accommodation such as apartments, although such businesses account for 5% or less of the total.) As......

Words: 1273 - Pages: 6

H&M Annual Report 2013

...annual report 2013 Dress €59.95 Top €14.95 BEYONCÉ IN H&M’s SUMMER CAMPAIGN 2013 € 69.95 Dress H&M SHOw At PARIS fASHION wEEk 2013 — H&M ANNUAl REPORT 2013 — Contents H&M IN WORDS AND PICTURES This is H&M CEO letter 2013 in brief Our brands Sustainable development Our employees Expansion History 6 8 10 14 32 36 40 48 H&M IN FIGURES Administration Report including proposed distribution of earnings Group Income Statement Group Statement of Comprehensive Income Group Balance Sheet Group Changes in Equity Group Cash Flow Statement Parent Company Income Statement Parent Company Statement of Comprehensive Income Parent Company Balance Sheet Parent Company Changes in Equity Parent Company Cash Flow Statement Notes to the Financial Statements Signing of the Annual Report Auditor’s report Corporate Governance Report including information about the Board of Directors Auditor’s Statement on the Corporate Governance Report Five year summary The H&M share Financial information and contact details 52 58 58 59 60 61 62 62 63 64 65 66 80 81 82 94 96 97 98 H&M’s Annual Accounts and Consolidated Accounts for the financial year 2012/13 comprise pages 52–80. — THIS IS H&M — Fashion and quality at the best price A clear business concept and strong values have taken H&M from a single store to a leading global fashion company, with a passion for fashion, a belief in people and a desire to always exceed customers’......

Words: 41166 - Pages: 165

Bp Azerbaijan Sustainability Report 2013

...BP in Azerbaijan Sustainability Report 2013 bp.com/caspian Building a stronger, safer BP About our report This report covers the calendar year ending 31 December 2013. In some instances significant events from 2014 have been included. Unless otherwise specified, the text does not distinguish between the activities of BP p.l.c. and those of its subsidiaries and affiliates. References in this report to ‘us’, ‘we’ and ‘our’ relate to BP in Azerbaijan unless otherwise stated. When we cite ‘BP in Azerbaijan’ we refer to operations in Azerbaijan only. If we refer to ‘BP AGT’ we are including all our activities in Azerbaijan, Georgia and Turkey. Specific references to ‘BP’ and the ‘BP group’ mean BP p.l.c., its subsidiaries and affiliates. All dollar amounts are in US dollars. All gas volumes are indicated in standard cubic metres or standard cubic feet. The report is issued annually by BP Exploration (Caspian Sea) Limited in its capacities as operator and manager of the joint operating company for the Azeri-Chirag-Deepwater Gunashli field, as manager of The Baku-Tbilisi-Ceyhan Pipeline Company and by BP Exploration (Shah Deniz) Limited in its capacities as operator of the Shah Deniz field and as technical operator of The South Caucasus Pipeline Company. For this report each of these entities has provided information relevant to its project and statements applicable to its project. Front cover imagery The Sangachal terminal is one of the world’s largest integrated oil......

Words: 35186 - Pages: 141

Hdi 2013 Report

...UNDP HDR-QMMM SYBA 1 Sr. No. 1 2 3 4 5 6 7 8 9 Partuculars Introduction A1)Synopsis of the Report A2)Chapter 3 the Heart of this report A3)HDR 2013 Significance to a Macroeconomics student A4)Findings of the Report with Regards to Venezuela A5)Lessons Learnt From this Assignment Conclusion Appendix 1 Bibliography Page No. 3 3 4 7 8 9 10 11 12 2 Introduction: The report I have studied for this assignment is the Human Development Report of 2013 . It was prepared and published by the United Nation Development Programme. This report’s subject is The Rise of the South:Human Progress in a Diverse World. Human development reports by the UNDP are published annually.They mark the progress of the development of the countries. A1)Synopsis of the report: The HDR 2013 UNDP report discusses various factors and their consequences on the development of the south mainly those which reduced their shortfall with the Northern countries. Southern Countries don’t follow fixed sets of policies but policies according to their priorities for development related to health, education and per capita income, positively impacting national equity. Employment oriented developmental policies lead to income flows into more households making products more poor accessible . The result is overall development of these countries. Importance of ambitious policies, public spending initiatives and people’s participation is emphasised. Globalisation has been growing in the south but......

Words: 3302 - Pages: 14

Lego Report 2013

...Annual Report 2013 The LEGO Group CVR: 54 56 25 19 Financial Highlights The LEGO Group (mDKK) Consolidated Income Statement: Revenue Expenses Operating profit Financial income and expenses Profit before income tax Net profit for the year Consolidated Balance Sheet: Total assets Equity Liabilities Consolidated Cash Flow Statement: Cash flows from operating activities Investment in property, plant and equipment Investment in intangible assets Cash flows from financing activities Total cash flows Employees: Average number (full-time) Financial ratios (in %): Gross margin Operating margin Net profit margin Return on equity (ROE) Return on invested capital Equity ratio 2013 2012 2011 2010 2009 25,382 (17,046) 8,336 (97) 8,239 6,119 23,095 (15,489) 7,606 (84) 7,522 5,613 18,731 (13,065) 5,666 (124) 5,542 4,160 16,014 (10,899) 4,973 (84) 4,889 3,718 11,661 (8,659) 2,902 (15) 2,887 2,204 17,952 11,075 6,877 16,352 9,864 6,488 12,904 6,975 5,929 10,972 5,473 5,499 7,788 3,291 4,497 6,744 2,644 103 (3,466) 574 6,220 1,729 61 (4,535) (88) 3,828 1,451 129 (2,519) (233) 3,744 1,077 123 (3,477) (871) 2,712 1,042 216 (906) 558 11,755 10,400 9,374 8,365 7,286 70.1 32.8 24.1 58.4 114.4 61.7 70.6 32.9 24.3 66.7 134.9 60.3 70.5 30.2 22.2 66.8 133.4 54.1 72.4 31.1 23.2 84.8 161.2 49.9 70.3 24.9 18.9 82.3 139.5 42.3 The Financial Highlights for 2012 and 2013 are adjusted as a consequence of a......

Words: 17173 - Pages: 69

How Global Brands Compete

...How Global Brands Compete When a brand is marketed around the world, that fact alone gives itan aura of excellence-and a set of obligations.To maximize the value of global reach, companies must manage both. 68 HARVARD BUSINESS REVIEW by Douglas B. Holt, John A. Quelch, and Earl LTaylor I More than two decades ago, Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article, "The Globalization of Markets" that a global market for uniform products and services had emerged. He argued that corporations should exploit the "economics of simplicity" and grow by selling standardized products all over the world. Although Levitt did not explicitly discuss branding, managers interpreted his ideas to mean that transnational companies should standardize products, packaging, and communication to achieve a leastcommon denominator positioning tbat would be effective across cultures. From that commonsense standpoint, global branding was only about saving costs and ensuring consistent customer communication. The idea proved popular in the 1980s, wben several countries opened up to foreign competition and American and Japanese corporations tried to penetrate those markets with global brands and marketing programs. T'S TIME TO RETHINK GLOBAL BRANDING. While tbe world economy continued to integrate, experiments with global branding soon slowed. Consumers SEPTEMBER 2004 in most countries bad trouble relating to the......

Words: 4861 - Pages: 20

Global Brand Face-Off

...Dashawn Gumbs ADV 330: Section: 731 Global Brand Face Off Purpose The purpose of this memo is to provide strategic insight on how Espoir should go about taking its new branding initiative global. As well as the follow up course of actions that need to be set in place in order for it to be a success. Background/Situation Analysis One of the many key issues underlying a successful global launch for Espoir is the mixed reactions to a global campaign. Mazur head of Eastern Europe marketing wasn’t thrilled by the idea at all, while Dubois head of Europe marketing supportive about a global launch surround the upcoming Diana’s she Devils sequel movie seeing as thought rival competitor Revlon used the same strategy in the James Bond film, Die Another Day. Lastly Narayan head of South Asia marketing was willing to give it a shot due to the growth in India that was mentioned with sightings of Espoir products in smaller retail stores. The success of a Global launch is going to heavily factored in by the commitment and willingness of the regional marketing heads if it has a chance to succeed everyone will be required to be on the same page and comply with Natasha and her team. Each region is unique in its own way. Eastern European culture is a lot different than Southern Asian culture as Mazur pointed out what works in India might not work in Eastern Europe, him being the regional marketing head there he would know what works best in said market. Cosmetic Differences will......

Words: 1209 - Pages: 5

Peter Andre | See who wins | - Chapter 83