International Business Environment

In: Business and Management

Submitted By yeshoo13
Words 4213
Pages 17
INTERNATIONAL BUSINESS ENVIRONMENT

Question 4:

Compare and contrast the activities of two companies of your choice in the same industrial sector in developing new technology to try to maintain competitive advantage.

CONTENTS

INTRODUCTION 3
TECHNOLOGICAL DEVELOPMENT 4
(i)PRINCIPAL STAGES OF TECH DEVELOPMENT 4
(ii)BASIC INDEXES OF TECHNOLOGY 4
ROLE OF R&D 5
TECHNOLOGICAL INNOVATION 7
ANALYSIS 10
(i)SAMSUNG 10
(ii)APPLE 12
PORTER’S 5 FORCE MODEL COMPARISON 15
SWOT ANALYSIS 17
CONCLUSION & RECOMMENDATION 19
REFERENCES 21

INTRODUCTION
This paper seeks to compare core and enabling technologies of two organizations in the consumer electronics industry. Apple is currently first in the brand value while Samsung is sitting in the second position. Whereas Samsung has the maximum market share in the mobile industry. Apple leads the line in the tablet segment. Both the companies compete fiercely in almost all the segments such as Laptops, mobiles. Apple’s is preparing the next innovative product called the Apple Tv. Apple and Samsung both generate huge profits but it is the latter which returns huge revenues each year and Apple is slightly losing its charm since Samsung is coming up with innovative and high tech products every year.. This paper further analyzes contrasting strategies of core and enabling technologies between two organizations. Both companies rely heavily on R&D and Innovating new technologies. Apple has been the leading innovator since the launch of its first iPhone. On the other hand Samsung over the past few years has been top notch since launching the Samsung S series mobile. When it comes to the PC and Laptop Apple leads Samsung. Apple has its own OS and user friendly interface which not many…...

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