Jetstar Airline

In: Science

Submitted By Majoa26
Words 1457
Pages 6
Jetstar Airline is an airline company that provides low cost flight
Jetstar have their code of practice. They always want to be better and more informative relationship between their customers and insurers. They have improved their customer confidence towards their services. Each complaint they receive from a customer, they will find a way to resolve the problem by providing better services for their customers. They will keep their customer services standards as high as possible in order to get their customers coming back for it.
Other than that, Jetstar has a cultural belief that they need to focus on providing their customers the lowest rate as possible so that more customers in the Asia Pacific region that takes their flight from Singapore and Australia. As a low cost carrier airline, they face a lot of challenges from their competitors especially their market in Australia, Singapore and in the other parts of the Asia Pacific but still they kept on fighting in the challenges they encountered. Due to the challenges, Jetstar’s income statements have been hard to remain constant. Jetstar needs to implement more strategies in order to stabilize their sales and get them increase higher. Their strategy of providing low cost fares to their customers really promotes themselves as one of the low cost airline leaders. Jetstar has had a unique way of selling that enables them to offer the cheapest fares compared to the other low cost airline in the industry.
Marketing mix consists of the 7P’s which are Product, Price, Place, Promotion, People, Process and the Physical Evidence. By identifying these 7P’s it will be much easier for Jetstar to run and improve their business.
Product
The product that Jetstar Airline is selling is their flights destination. They offer their customers a destination that they could offer at a low cost.
Price
The prices they offer to their…...

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