Business and Management
Submitted By ishaadrianaa
hs demograhic Demographic segmentation refers to dividing the market into groups based on demographic variables, such as sex and age, which this method has long been used in clothing market. They branded products into range of male, female and kids, according to age and life cycle segmentation and gender segmentation, after all they can have products that can fit to almost every demographic possible. Adidas has a branded range of male and female clothing, shoes or body-care and eyewear, which all three brands of Adidas; Performance, Originals and Style also provide products for this segment.
Market segmentation was to dividing a market into distinct groups of buyers with different needs, charactistics or behaviour who might require separate products or marketing mixes, the company will first identifies different way to segment the market and then develops profiles of the resulting market segments.
As market consist of many buyers, they may differ in their wants, buying attitudes and buying practices, so a seller might design a separate market program for each buyer. Adidas mainly focus on demographic and psychographic segmentation.So Adidas develops their brand in 3 different styles according to the segmentation.
Psychographic Segmentation is based on traits, attitudes, interests, or lifestyles of potential customer groups. Companies marketing new products,for instance, seek to identify customer groups that are positively disposed tonew ideas. Firms marketing environmentally friendly products would singleout segments with environmental concerns. Some financial institutionsattempt to isolate and tap into groups with a strong interest in supportingtheir college, favorite sports team, or professional organization throughlogged credit cards. Similarly, marketers of low-fat or low-calorie productstry to identify and match…...