Managing People in a Global Context Sumamry

In: Business and Management

Submitted By Youp
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Summary Managing People in a Global Context
Book: Managing across cultures by Schneider & Barsoux, second edition

Chapter 1: The undertow of culture
Converging cultures? Before the impact of culture can be assessed, two convergence myths have to be challenged: 1. The world is getting smaller… • On the surface, we appear to be converging: television, books, movies, internet, eating habits etc. • However, it seems that the pressure for convergence or integration may in fact create an equal, if not stronger pressure for divergence or fragmentation. o E.g. protests against learning English as second language in Switzerland, different neighborhoods in NYC (Chinatown, Little Italy etc.). o Executives across Europe are reading many of the same publications, but still more often they read national magazines and newspapers. Management is management • Management is management, consisting of a set of principles and techniques that can be universally applied. • However, different practices (such as management) are shaped by its cultural origins, and so is management. • Also, different notions of organizations (relationships vs. tasks) and different HRM practices based on motivations of employees (intrinsic vs. extrinsic). • Good management is culturally sensitive management: best fit between people’s motivation and tasks. • Sensitivity towards invasion of foreign companies and their business ideologies and practices.


Despite technological & economic forces for integration/convergence, there are equal or greater forces for fragmentation, one of them being culture. Culture as a source of competitive advantage/disadvantage • Culture can provide source of competitive advantage (Michael Porter): availability of resources, size and sophistication of the market, nature of government intervention and type of strategic linkages/networks. Culture & institutional…...

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