Marico

In: Business and Management

Submitted By richabagri
Words 2097
Pages 9
B2B MARKET SEGMENTATION 5 KEY SEGMENTATION DIMENSIONS WRITTEN BY:

ART WEINSTEIN PHD PROFESSOR OF MARKETING NOVA SOUTHEASTERN UNIVERSITY ART@HUIZENGA.NOVA.EDU 954‐262‐5097

FRANK JAMIESON MBA PRESIDENT APPLIED DM RESEARCH INC FRANK@APPLIEDDMRESEARCH.COM 415 884 9902

B2B SEGMENTATION STRATEGY DEVELOPMENT VITAL INGREDIENTS + CREATIVE COOKING Effective b2b segmentation is like gourmet cooking – you need a nice variety of ingredients to create a delicious balance of flavors and a certain unexplainable artistic skill to combine the ingredients into a crowd pleasing experience. The primary purpose of this whitepaper is to introduce a list of b2b segmentation ingredients that should be considered when you develop your unique b2b segmentation strategy. We have sorted the ingredients into five major groups that we call segmentation dimensions. We recommend that you carefully select ingredients from each of the five dimensions to assure that you create a balanced view of your market and target…...

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