Marketing Functions

In: Business and Management

Submitted By JoyBless
Words 2076
Pages 9
Introduction
“Nigeria is a country blessed with both abundant human and natural resources, and we therefore seek partnership not dependency; we seek to build capacity not undermine local initiative. Finally, while government can and should provide for its citizens, ultimately the private sector must be the engine of economic growth. If Nigeria can create an enabling environment for investment, including a frontal assault on corruption and lack of transparency, I am convinced you will find American businesses and investors eager to enter the largest market in sub-Saharan Africa, creating jobs here in Nigeria while offering expertise, innovation and some of the world’s finest products” (Ambassador Terence P. McCulley-July 1,2011)
Throughout history, trade provided one of the first impulses for inter-state contacts and agreements. Though emissaries had been exchanged between kingdoms and empires since times immemorial in many world regions, the first form of modern permanent overseas representation took the shape of consulates, around the 16th century; these outposts were established in the Mediterranean, during the Ottoman Empire, when Italian principalities sought commercial markets, and the foreign traders themselves organized a form of joint representation in the ports, to deal with the local authorities. These early consulates saw the advantage of gaining support from their home administrations, and thus were born the first overseas representation offices – the resident embassy came a century or so later. Currently almost all nations of the world now have Consulates and Embassies representing their interest in various foreign countries of which the United States Mission to Nigeria is one of them.
The United States Mission to Nigeria (United States Embassy) Abuja is the organization representing the government of the United States of America in its diplomatic…...

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