Marketing Mix Management for Spoon Soup

In: Business and Management

Submitted By ginakh1806
Words 2793
Pages 12
Question 1

In 2001, The Soup Spoon incepted with partners Andrew Chan, Benedict Liew and Chef Anna Lim with a common goal in mind to create a sensational product that will bring The Soup Spoon to its maiden glories. Today, The Soup Spoon has come up with their sensational product to boast to all soup lovers. They believe that soup should not be just treated as an entrée, instead it should be worthy of being with the big meats like beef or mutton as a main dish. Aiming to cater innovative, fresh and nutritious soups, The Soup Spoon focuses on creating a soup culture where soup takes on its rightful position.

Same as many other organizations, The Soup Spoon provide a set of their own product mix or assortment of product line. Product mix would include four main dimensions, width, length, depth and consistency.

The width of a product mix is known to be the number of product lines the company carries. In the instance of The Soup Spoon, they have a width of four product lines which includes Soup, Sandwich, Salad and Sides.

The length of a product mix pertains to be the total number of items in the mix. The Soup Spoon sustains a length of eleven soups, ten sandwiches, six salads and two sides. With this, we are able to also calculate to average length of a line. In this case it translates to be an average of 7.25.

The depth of a product mix refers to the number of variants offered in each of the product line. The Soup Spoon serves five vegetarian soups and six non vegetarian soups, two vegetarian and eight non vegetarian sandwiches, five vegetarian salads and one non vegetarian salad and two vegetarian sides.

The product mix consistency associates to how closely knead the relationship of the differing product lines are in end use, production requirements, distribution channels or some other way. All products are consumable items however of different…...

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