Marketing Phasa 1

In: Business and Management

Submitted By ajpensa08
Words 1154
Pages 5
Overview:
Neat Party Supplies and Rentals were created in 2008. The founders of the company Nancy Wilson, Esteban Acosta, Amanda Pensa and Tonio Cintron pride themselves for providing exceptional service to the Tucson community. Neat Party Supplies and Rentals have four convenient locations. We are located on the Northwest side on Cortaro and the Freeway, West side on Grant and Silverbell, East side on Tanque Verde and Houghton, and our Central location on Fort Lowell and Campbell. We cater to any and all needs of the customer. We specialize in items for birthdays, holiday parties, company events, weddings and more. The products and services that Neat Party Supplies and Rentals offer are balloons, bouncy castles, folding chairs and tables, candy, goody bag items, themed birthday party favors, flatware, silverware and decorations. What set us apart from all other competitors are the specialized items that we carry in store. These items include but are not limited to DJ equipment, special effect lighting, and music, screen projection to show movies or slide shows and karaoke machines.
Mission Statement: Our mission statement for NEAT Party Supplies and Rentals is to provide our customers with the highest customer satisfaction with our services and knowledge. We pride ourselves with having knowledgeable staff and recognizing them for who they are and what they bring to the company. By working as a team, NEAT Party Supplies and Rentals will be more productive and more efficient than our competitors.
Vision Statement: Our vision is to provide our customers with an outstanding experience with our service, quality, and selections.
Values:
The values for NEAT Party Supplies and Rentals are as follows:
• Customer Satisfaction
• Quality Products
• Large Product Selections
• Ability to Accommodate any Size Party
• Event and Product Knowledge
• Loyal customer…...

Similar Documents

Week 1 Marketing

...McDonald’s “Seniors” Restaurant 1. Evaluate Quinn McMahon’s current strategy regarding senior citizens. Does this strategy improve this McDonald’s image? Answer: I think so, every owner/manager needs and has to evaluate their surroundings and either adjust or change their atmosphere to the customer’s needs. In some cases, I have seen McDonald’s restaurant’s representing a 1950’s dinner. This may bring in a certain market age gender or a variety on that matter just to get a feel of the older era. I would have to believe that McDonald’s corporate office would not frown on the image she is producing in her community since she is catering to the number one focus in any business “customers.” Chapters 1, page 7 shows in the side remarks “begins with customer needs,” determine what goods and services need to be developed like: design, prices, policies, etc. 2. What should she do about the senior citizen market-that is, should she encourage, ignore, or discourage her seniors? Answer: In either case as mentioned above it appears that Quinn’s McDonald is in a community that has many senior citizens in her area. To be competitive in her surroundings she has to open her doors and ultimately encourage them to be a part of her establishment. If she discouraged her senior clientele it may have a negative impact on the business. Not only would she lose that particular market (seniors) but word travels fast and if the senior citizens of her area told others to include......

Words: 1485 - Pages: 6

Marketing Project 1

...Running head: AT&T Marketing Project 1 1 AT&T Marketing Project 1 William Demarest Baker College Author Note William Demarest, Marketing Major Student, Baker College Correspondence concerning this article should be addressed to William Demarest, Baker College, 17710 Floral St, Livonia, MI 48152. Email:wdemarest@hotmail.com Running head: AT&T Marketing Project 1 2 Abstract AT&T is the 2nd largest cellular company in the U.S. today. While there are several competitors in the telecommunications industry, the company’s largest competitor however, is Verizon wireless. AT&T has several services in its portfolio, to include, wireless cellular service, U-verse cable, cloud based applications, and land line phone service. In the most recent years AT&T’s major business focus has evolved into its cellular services and cloud based applications. Keywords: telecommunications, cellular, wireless, cloud based applications Running Head: AT&T Marketing Project 1 3 AT&T Marketing Project 1 AT&T is a multinational telecommunications company whose world headquarters are located in Dallas, Texas. AT&T is the largest combined landline and telecom provider in the US (Leichtman Research Group, 2013). AT&T’s history can be traced back to Alexander Graham Bell and the original Bell Telephone company. AT&T established several......

Words: 985 - Pages: 4

Marketing Exam 1

...Exam #1 Study Guide Chapter 1- Creating Customer Relationships and Value Through Marketing Marketing: the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, it’s stakeholders, and society at large - more broad than advertising and selling - stresses the importance of delivering genuine benefits to customers To serve buyers and sellers, marketing needs to: 1.) discover the needs and wants of prospective customers 2.) satisfy these needs Exchange: the trade of things of value between buyer and seller so that each is better off after the trade - many diverse factors influence marketing activities (relationships with customers, shareholders, suppliers, environmental forces) 4 Factors for Marketing to Occur 1. Two or more parties (individuals or groups) with unsatisfied needs 2. A desire and ability on their part to be satisfied 3. A way for the parties to communicate 4. Something to exchange Meeting Consumer Needs with New Products 1. Focus on the customer benefit 2. Learn from the past Consumer Need: occurs when a person feels deprived of basic necessities such as food, clothing, and shelter Consumer Want: a need shaped by a person’s knowledge, culture, and personality Market: people with both the desire and ability to buy a specific offering Target Market: one or more specific groups of potential consumers toward which an organization directs its marketing......

Words: 1664 - Pages: 7

Introduction to Marketing Outcome 1

... 1. Identify three key characteristics of the marketing concept. Three characteristics of the marketing concept applied by a successful organisation are customer satisfaction, where the company will aim to find out through research, what product their target customer needs and wants and supply this. Supplying the right product at the right price in the right place with the right promotional information is key to a company running a profitable business. The company will work together applying a systematic managerial function or philosophy to achieve this. 2. Explain Britvic’s micro and macro environment. The Microenvironment - forces that make a direct impact on an organisation. These include forces that deal directly or indirectly with the company. The public, organisations, employees, suppliers, customers, marketing intermediaries and competitors are all grouped under microenvironment. The organisation have some control over these forces. Britvic microenvironment- Name change in 1971 Merged with Canada Dry Rawlings in 1986 Buying the Tango brand and acquiring UK Pepsi and 7up franchises 1995 – 2004 Britvic went from strength to strength buying other competitors brands and rights to energy drink brands both here and in Ireland. Owning 7 manufacturing plants and employing around 2700 staff Distributing to approximately 200,000 outlets across the UK Lead suppliers of still drinks and soft drinks suppliers to licensed premises in the UK Licensed to produce PepsiCo......

Words: 1910 - Pages: 8

1 Year Marketing Plan

...Company G 1-Year Marketing Plan Student Name: xxxxxxxxxx Student ID: xxxxxxxxxxxxx Date: 20 Aug, 2015 Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 8 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 9 Introduction Have you have ever been frustrated in the kitchen when you had plans for a fantastic meal, but the preparation took longer than expected, and the result was less than fantastic? You need the Dinner Cube. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” The Dinner Cube is a small appliance that transforms the dangerous and tedious task......

Words: 2111 - Pages: 9

Chapter 1 - Principles of Marketing

...Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 1 Marketing Creating and Capturing Customer Value This chapter introduces you to the basic concepts of marketing. We start with the question, What is marketing? Simply put, marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and capture value from customers in return. Next we discuss the five steps in the marketing process—from understanding customer needs, to designing customerdriven marketing strategies and integrated marketing programs, to building customer relationships and capturing value for the firm. Finally, we discuss the major trends and forces affecting marketing in this age of customer relationships. Understanding these basic concepts Chapter Preview and forming your own ideas about what they really mean to you will give you a solid foundation for all that follows. Let’s start with a good story about marketing in action at Zappos.com, one of the world’s fastest-growing Web retailers. The secret to Zappos’ success? It’s really no secret at all. Zappos is flat-out customer obsessed. It has a passion for creating customer value and relationships. In return, customers reward Zappos with their brand loyalty and buying dollars. You’ll see this theme of creating......

Words: 24606 - Pages: 99

Global Marketing 1

...Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The oldest – and perhaps simplest and most natural form of marketing – is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. These communications can of course be either positive or negative. In for-profit enterprise the main purpose of marketing is to increase product sales and therefore the profits of the company. In the case of nonprofit marketing, the aim is to increase the take-up of the organization's services by its consumers or clients. Governments often employ social marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens. In for-profit enterprise marketing often acts as a support for the sales team by propagating the message and information to the desired target audience. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer. From a societal point of view, marketing provides the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through the development of exchange processes and the building of long-term......

Words: 1458 - Pages: 6

Marketing Assignment 1

...of the extended marketing mix & its usage in different context Second assignment issued by Fatima Bagherian Daniel Pisch Business E2020 (evening) 12.11.2015 1 Contents Foreword…………………………………………………………...............3 Methodology………………………………………………………………….4 Referencing..………………………………………………………………5-6 Task 1 - question 1.……………….……………………………………….7 Question 2………….……………….…………………………………….....8 Question 3…………………………………………………………………….9 Question 4…………………………………………………………………..10 Question 5…………………………………………………………………..11 Task 2 – question 1………………………………………………....12-13 Question 2…………………………………………………………………..14 Question 3…………………………………………………………………..15 2 Foreword This assignment has been commissioned by Fatima Bagherian. In order to do this assignment student must study the Unit 4 marketing principles. The goal of this assignment is that the student is able to:  Explain how products are developed to sustain competitive advantage  Explain how distribution is arranged to provide customer convenience  Explain how prices are set to reflect an organization’s objectives and market conditions  Illustrate how promotional activity is integrated to achieve marketing objectives  Analyse the additional elements of the extended marketing mix  Plan marketing mixes for two different segments in consumer markets  Illustrate differences in marketing products and services to businesses rather than consumers  Show how and why international marketing differs from......

Words: 3223 - Pages: 13

Chapter 1 Marketing Management

...1. An organization’s microenvironment is made up of actors, which are close to the company and affect the organization’s ability to serve it’s customers. Customers are actually one of the actors in a microenvironment. Marketers develop and market messages to appeal to a organization’s individual customer needs. Marketing Intermediaries are also an actor in an organization’s microenvironment. An intermediary like advertising or a transportation company could potentially increase or decrease customer satisfaction. Publics are also an actor. These publics are groups that may significantly impact marketing activities that are meant to contribute to a customers’ satisfaction with a product. 2. Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. The demographic environment is so important to marketers because these environments involve people, and people are what make up markets. 3. Millennials are people who were born from 1977-2000. They are of much interest to marketers because of how big of a market they create for now and the future. All of these Millennials embrace technology as a way of life, which creates more opportunities to market through social media. This marketing technique is effective because all of these Millennials understand how to use technology. 4. A trend that marketers must be aware of in the natural environment is the growing shortages of raw materials. Companies......

Words: 405 - Pages: 2

1-Year Marketing Plan

...Company G 1-Year Marketing Plan Student Name: Laura Bunch Student ID: 423467 Date: 1/20/2016 Student Mentor Name: Aleece Bell Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 7 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction Company G is a well-established firm, we have engineered and designed a new line of top-quality small appliances. This is the one year marketing plan for the 4 in 1 coffee maker. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” The 4 in 1 coffee maker, is designed with 4 Drawers for brewing flexibility: Cup......

Words: 1789 - Pages: 8

Assignment 1 - Marketing

...Assessment 1 Assessment Assessment scheme The assessment for this course consists of 1 set of discussion board exercises and 2 assignments. Description Discussion board activities Marketing audit Strategic marketing plan Marks out of 10 40.00 50.00 Wtg(%) Due date 10 40.00 50.00 Weeks 1–4 Week 5 – 12 December 2011 Week 11 – 23 January 2012 Submission details For this course students must submit assignments electronically via EASE. Instructions to assist students in this process are available under the assignment icon on their StudyDesk. No assignments will be accepted via email or hard copy. No exceptions. Assignment guidelines University academic regulations govern assignment handling, late submission penalties and academic misconduct. Assessment policies can be found on the USQ web site at http://policy.usq.edu.au/portal/custom/detail/assessment/. Academic misconduct policies can be found at http://www.usq.edu.au/glossary/acmisconduct. Return of assignments Assignments submitted by the due date will be marked and returned to you, together with appropriate feedback, normally within three weeks of those assignments being sent to a marker by the University. Late submission of assignments If you submit assignments after the due date without extenuating circumstances then a penalty of 5% of the assigned mark will apply for each working day late up to a maximum of ten working days at which time a mark of zero can be recorded for that assignment. Assignments will......

Words: 3714 - Pages: 15

Marketing Assignment 1

... | |Marketing Principles | |Assignment 1 – | | | | | |Word Count 2189 (Total 2525) | |Harry Singh | |02/11/2015 | Contents What Is The Marketing Process 2 Benefits and Draw Backs of of having a Marketing Orientation 2 Benefits and Draw Backs of of having a Marketing Orientation (Cont) 3 What is Macroeconomics 4 Pestle Analysis 4 Pestle Analysis (Cont) 5 What is Microeconomics 6 Porter's Five Forces Theory 6 Porter's Five Forces Theory (Cont) 7 References 8 References (Cont) 9 What Is The Marketing Process There are a number of different definitions from organisations or individuals to describe it, The UK Chartered Institute of Marketing’s used the Author ‘Blyth’s’ definition; ‘Marketing is the management......

Words: 2735 - Pages: 11

Marketing 3300 Quiz 1

...| |1. |One important part of marketing is to ________. | | | |a. | | | |change prices every month based upon the rise or fall of the stock market | | | | | | | |b. | | | |help keep people employed | | | | | | | |c. | | | |understand why a consumer's demand for a product is not something that is important | | | ......

Words: 536 - Pages: 3

Marketing Assignment 1

...1) What factors determine demand for toothbrushes? Which of these factors are Environmental? Do the marketers have control over them? Which factors could be influenced by marketing programs? If Cottle intends to develop primary market (primary demand) for toothbrushes, at which different levels should it influence the target market? Ans: Following factors determine demand for tooth brushes: Environmental (External) – Very less Influence 1. Population Structure (Demography- Size and Composition) 2. Disposable income of consumer (Standard of Living). 3. Habits of consumers (Dental Care – Attitudes, Beliefs, Dental Check Ups). 4. Brushing – Style, Frequency and Brush Replacement. Marketing 1. Awareness (Education). 2. Advertising, Promotion and Distribution Strategy. 3. Product Features - Quality, Style, Design and Cost. 4. Competitors in Market. 2) How many different marketing objectives Cottle can have? Ans: Cottle can have following marketing objectives: 1) Secure early market share in low and mid range products and gradually shift to higher end brushes. 2) Increase the sales of toothbrush to 100.2 million in 2010. 3) Channel the distribution of majority of product through supermarket. 4) Use dentists for effective promotion especially for higher end toothbrushes. 5) Increase the unit sales of low level brushes by 15%, medium by 120% and higher by 25%. 3) Has Cottle enjoyed a first mover advantage? How? Ans: Yes Cottle......

Words: 293 - Pages: 2

Marketing Paper 1-1

...Market Segmentation And Product Positioning Market Segmentation And Product Positioning The hypothetical company for the purpose of creating a marketing plan is Healthy Hair, Inc. The company brand name is Boss and its product offering is a unisex shampoo and conditioner in one aimed primarily at African American female and males between the ages of 18-34. According to marketing research company Mintel, sales of black hair care products in 2008 exceeded $165 million. Although a third of those sales went to corporate conglomerates like L’Oreal and Alberto Culver, who own many ethnic product lines from Soft-Sheen Carson to Mizani, there are still many independent African-American players in the hair product game (Humphrey 2010). This paper will discuss 1) The marketing segment for Healthy Hair, Inc., and why this segment was selected, 2) The target market and why these customers are targeted, 3) Healthy Hair, Inc. strengths, weaknesses, opportunities, and threats (SWOT), 4) The market position for the product. Identify the marketing segment for the product and explain why this segment was selected; The Segment A market segment is a group of customers whose likes are comparable (Iacobucci, 2010). The marketing segment for the product is based on demographics, geographic, psychological, and behavior data. Demographics The product will be geared toward African American men and women ages 18-34. The education level and......

Words: 1384 - Pages: 6

ละคร เจ้าสาวของอานนท์ | О моём перерождении в слизь / Tensei Shitara Slime Datta Ken [01-11 из 24] (2018) HDTVRip 720p от Anilibria | L | Dynasties (2018) streaming