Marketing Project Session 2, 2014 Reflective Journal Outline

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MKTG304
Marketing Project
Session 2, 2014
Reflective Journal Outline

Department of Marketing and Management
MACQUARIE UNIVERSITY
FACULTY OF BUSINESS AND ECONOMICS
REFLECTIVE JOURNAL OUTLINE

Overview As part of evaluating the participative process, an individual reflective journal is required to be maintained throughout the course, due for submission after the group presentation and final group report has been submitted. There are two parts to this assignment. The first Part A consists of a pre-activity self-rating of graduate capabilities. The ratings are intended to be your perception of your own capabilities. This perception should draw on your prior experiences, including your university or other studies, paid employment or volunteer work, and from sport, hobbies and other interests. The self-assessment will not be graded, nor will it be shared with others in your class. Part A serves the purpose of allowing the student to focus on graduate capabilities and reflective points to be considered while collecting material and writing up the final reflective journal. Part A is due in your tutorial class in Week 4, Thursday 28th August. Part B, consists of the self assessment post activity audit of graduate capabilities and a 2,000 word reflective journal report. The self assessment post activity audit will not be marked, but will act as support for your findings in the final report. The final report provides your analysis and reflections about the process of self-assessment that you have undertaken and analyse the evidence you have gathered. Part B is due after week 13 by midnight Sunday 16th November via Turnitin. A hard copy will need to be submitted to BESS by Friday 14th November at 4:30pm.

introduction

For many aspects of life, accurate self-assessment is an important and valuable skill. This applies to your own personal and…...

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