Marketing Report

In: Business and Management

Submitted By samanayunus
Words 1528
Pages 7
Table of Contents 1. DESCRIPTION OF THE PRODUCT 1 (a) Product name 1 (b) Description 1 (c) Product range 1 (d) Launch 2 (e) Entry Strategy 2 (f) Product Characteristics 2 (g) Uses 2 (h) Branding Strategy 3 2. MARKETING 3 (a) Marketing Philosophy 3 (b) Market Segmentation 3 (c) Target Market 4 (d) Social Marketing Concept 4 3. PRICE 4 (a) Price Fixation Strategy 4 4. PLACE 5 (a) Distribution Channel 5 5. PROMOTION 6 (a) Communication & Advertising Strategy 6 (b) Publicity 6 (c) Public Relations 6 6. PACKAGING 6 7. CONSUMER BUYING BEHAVIOUR 7 (a) Buyer responses 7

1. DESCRIPTION OF THE PRODUCT
(a) Product name: Springs
(b) Description
Springs is bottled carbonated water (sparkling water) which is water with carbon dioxide under pressure dissolved in it. It is introduced as plain drinking water or flavoured with no sweetener. It is similar to naturally occurring mineral water. The carbon bubbles make the water more interesting without adding calories. People who are health conscious can choose springs as a fun alternative to soft drinks containing artificial flavours and colours.
(c) Product range * Plain carbonated water * Flavoured carbonated water (containing natural flavours) * Orange flavour * Lime flavour * Grape flavour * Raspberry flavour

(d) Launch
Carbonated water is easily available internationally but it is not yet a part of Pakistani market. We plan to introduce seltzer water in Pakistan, initially Islamabad and Rawalpindi region to reduce the trend of harmful soft drinks consumption.
(e) Entry Strategy
Springs will enter the market by using the strategy of Product development; having a new product in an existing market.
Springs

(f) Product Characteristics
Certain are the important attributes of springs: * It is…...

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