Matt&Nat

In: Business and Management

Submitted By ElvaHuan
Words 740
Pages 3
Part4: Suggested marketing strategies based on four elements of marketing mix: product (and brand positioning), pricing, promotion and distribution strategies, in order to introduce this new product/service to consumers in the new market.

4.3 Interview with founder about the bag-throwing promotion that was successful in Canada.

According to Vegan accessories maker has success in the bag, MATT&NAT is an eco-friendly, vegan line of hands and wallets designed in Montreal, Canada. Also, Inder Bedi, founder and creative director of MATT&NAT, making the company values clear in their mission statement. “The company used e-mail and social media to alert fans, then let them spread the word. Close to 1,000 people showed up for the freebie event, which was posted on YouTube”(Jermyn, 2011). The company has realized the benefits of using Internet and media to spread their products, in order to attract more and more consumers to buy it. In addition, Matt& Nat’s mid-priced lines of men’s and women’s vegan bags, belts and wallets, made mainly with recycled plastic bottles and free of any animal products, are popular with stars. The company, which gets celebrities to endorse their products because of the big influence of celebrities, can bring more benefits to improve firm’s profits. “If somebody sees a celebrity wearing your product, it has to be relatively easy for them to go out and get the same product, and it has to be accessible in terms of price points”(Jermyn, 2011). Most people who pursue fashion will follow with popular stars’ steps because they think that it is a kind of fashion-orientation. Furthermore, the company also regularly sends out bags to women’ shelters in and around Montreal, also to offer free vegetarian food to homeless people. Therefore, MATT&NAT uses different kinds of promotion to help inform customers about its product. Through, this…...

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