In: Business and Management

Submitted By peoplearecrazy
Words 1183
Pages 5
TO: Sale Associates of Tech Garden
From: Yuan Yang, Head of Market Research Team
Date: October. 25th, 2012
Subject: The Geographic Information System

As a sale associate, Tech Garden has decided to offer you a great opportunity to understand consumers further by establishing an initiative geographic information system (GIS). The new system will help us to recognize the new location for stores in order to target advertising and locate our best customers.
What is Geographic Information System?
A geographic information system (GIS) integrates hardware, software, and data for capturing, managing, analyzing, and displaying all forms of geographically referenced information. GIS helps us to view, understand and visualize data in many ways that display relationships, patterns, and trends in the form of maps, globes, reports, and charts. its easy to understand and solve questions in a way by looking at those data. GIS technology can be integrated into any enterprise information system framework (Esri)
What are the benefits of GIS? * Cost Saving and Increased Efficiency
GIS is widely used to optimize maintenance schedules and daily fleet movements. Typical implementations can result in a savings of 10 to 30 percent in operational expenses through reduction in fuel use and staff time, improved customer service, and more efficient scheduling (2011, Hewitt). * Better Decision Making
GIS is the go-to technology for making better decisions about location. Common examples include real estate site selection, route/corridor selection, evacuation planning, conservation, and natural resource extraction (Wenray Su & Chiajui Shang) * Improved Communication

GIS-based maps and visualizations greatly assist in understanding situations and in storytelling. They are a type of language that improves communication between different…...

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