Free Essay

Microsoft Smart Watch

In: Computers and Technology

Submitted By mitt
Words 777
Pages 4
Microsoft: Launching the Smart Watch

Microsoft was founded in 1975 by Bill Gates and Paul Allen, which initially sold operating system software for personal computers and, over time, expanded into office application software, web browser software, entertainment devices, and other technologies. By 2003, Microsoft generates over $32 billion in annual revenues and more than 54,000 employees globally, a worldwide leader in software, services, and Internet technologies for consumers and businesses.

With the believe that a new software platform could be built for non-computer devices, Mitchell made a presentation to Microsoft management in which he reviewed the progression of computing platforms over time – from mainframes to PCs to personal digital assistants (PDAs) to cellular phones – and asked what could be the next platform in late 1999. Later, Mitchell formed a team and identified watch as the first SPOT-enabled device after a series research within the wearable market. At that time, there are already several watch manufacturers launched their smart watch, for instance, Seiko introduced its MessageWatch in 1990, Timex launched its DataLink Watch in 1994 and Motorola introduced a wristwatch word pager in 1997. Mitchell commented: “ The idea was quite visionary, but the technology just wasn’t there yet.”

Therefore, Mitchell built the SPOT watch based on different aspects, content, the FM radio network, the software and microchips and the watch itself in order to maximum user experience with the SPOT watch.

Firstly, there were two types of content the SPOT watch team offered. One was broadcast content – information that could be sent on a one-to many bases, with each consumer customizing his watch to “grab” only that information he wanted to receive, such as weather channel, sports channel, news channel and traffic channel. Another one was personalized – information that was transmitted on a one-to-one bases, with the intended receiver being the only person who could capture the data being sent, such as calendar updates and personal messaging.

Secondly, Microsoft secured multiyear leases for 300 towers, with at least two towers in each of the 100 major markets in the United States and Canada, which offered reach to about 80% of the US population. In regard to the capacity of the network, there would be limit information flow to one-way, with a bandwidth of only 12 kilobits per second, a speed much slower than the typical dial-up modern, a watch user would be unable to surf the net, respond to messages, or update her calendar using the watch.

Furthermore, the SPOT team worked with National Semiconductor, a major chip manufacturer, to develop chips that could receive and process signals sent to a SPOT wristwatch, including an eighth of an inch by eighth of an inch application chip that processed and displayed the content received, and a quarter-inch by quarter-inch radio frequency receiver chip that grabbed the relevant content from the airwaves.

Last but not least, there was the watch itself. From a technology standpoint, the choice of the wristwatch limited the packaging of any solution in terms of size and weight. And from a fashion standpoint, the high visibility of a person’s watch meant that any solution needed to “look good”. The SPOT team sought out to make a wristwatch not only technical excellence, but also appearance fashionable.

Eventually, on June 4, 2003, as part of its smart personal objects technology (SPOT) initiative, Microsoft unveiled MSN Direct, a specialized new wireless service that combines technology with fashion to deliver customized information to a new category of watches. Customers subscribing to MSN Direct service will be able to stay informed about news, weather, sports scores, stock quotes, movies, dining, games and more. Besides, they also will be able to receive personal messages via MSN messenger and calendar appointment reminders from Microsoft outlook with a monthly subscription rate of $9.95 per month with the first month free or an annual payment of $59 for a full year service. However, bad market performance led the SPOT watches were discontinued in 2008, and the MSN Direct radio service was stopped on January 1, 2012.

In a brief summary, there are three main reasons cause SPOT watch failure. The first and the most important one, by the time SPOT watch shows in the market, almost all customers have a cellphone with more advanced function in hand, which makes no reason for consumer to pay an extra subscription fee on a watch. Then, SPOT watch needs to recharge every couple of days, makes it useless for activities such as camping. Last but not least, SPOT watch was only receiver not transmitters, which makes individual who loves to stay with his/her friends inconvenient.…...

Similar Documents

Premium Essay

Microsoft

...98-366 Networking Fundamentals Preparing for MTA Certification for Cert ca n Certification MICROSOFT TECHNOLOGY ASSOCIATE (MTA TECHNOLOGY ASSOCIATE (MTA) ECHNOLOGY C (MTA A) STUDENT STUDY GUIDE F UDY FOR IT PROS 98-366 Networking Fundamentals Authors Shari Due (Networking). Shari is an IT Network Specialist Instructor at Gateway Technical College in Racine, Wisconsin where she has worked for the past 15 years. Previously, she worked for Digital Equipment Corporation (DEC) in Elk Grove, Illinois. She holds a Bachelor of Science from the University of Wisconsin-Parkside in Math and Economics with a minor in Computer Science and a MBA from the University of Wisconsin-Eau Claire. Shari’s current industry certifications include: Comptia Server+, Linux+, A+, Network+, and i-Net+. Her past certifications include: MCSE-NT 4.0, CCNA, and Pathworks for Macintosh. She is a Cisco Certified Instructor for Cisco’s Network Academy and teaches the CCNA curriculum. She is the author of Advanced WordPerfect Using Macro Power: A Guide for VMS and DOS Users from Digital Press. Patricia Phillips (Lead Author and Project Manager). Patricia taught computer science for 20 years in Janesville, Wisconsin. She served on Microsoft’s National K-12 Faculty Advisory Board and edited the Microsoft MainFunction website for technology teachers for two years. For the past five years she has worked with Microsoft in a variety of roles related to K-12 curriculum development and pilot programs......

Words: 12317 - Pages: 50

Free Essay

Watch Watch Watch

...WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH WATCH......

Words: 555 - Pages: 3

Premium Essay

Microsoft

...Factor Description Microsoft Company Resources C1.Brand equity -Brand value 76.65B(18) C2. Software-Windows 7 and Office 2010(sold at record rates At 2011, more than 400 million Windows 7 licenses and 100 million Office 2010 licenses)(41) Competence C3.Research & development (More than 60 area of computing)(22) C4.Intellectual property (Provides significant value to the company to drive innovation)(23) Infrastructure C5. Operate business in five segments, 94000 employees, do business in worldwide & have offices in more than 100 countries.(54) Strengths C6. Largest operating system in the world (windows) – 92% of the market share.(24) Weakness C7. Lack of innovative company culture. (The employees are competing with each other - not with other companies)(24) C8. Weak in growth area like smart phone, internet search engine (9) Competition Apple Google Resource C9.Globally recognized brand name and research & development department (4) C9.Brand name (ranking in 3,value $107b)(17) Competence C10. Well thought-out plan to deliver strong products and to create an Apple culture (MacBook air, iphone5) (30) C11. Innovative design and technology (iPhones, iPod)(30) C10.Dominating search engine (market share 81.19%)(14) Infrastructure C12. Operates business through five reportable......

Words: 493 - Pages: 2

Free Essay

Microsoft Surface

...    MICROSOFT SURFACE: MULTI-TOUCH TECHNOLOGY A White Paper Prepared By: Allison Jeffers Gainey Jeffersa2@winthrop.edu November 2008 EDUC 651 What are multi-touch surfaces? Multi-touch surfaces allow for a device to recognize two or more simultaneous touches by more than one user. Some have the ability to recognize objects by distinguishing between the differences in pressure and temperature of what is placed on the surface. Depending on the size and applications installed in the surface, two or more people can be doing different or independent applications on the device. Multi-touch computing is the direct manipulation of virtual objects, pages, and images allowing you to swipe, pinch, grab, rotate, type, and command them eliminating the need for a keyboard and a mouse. Everything can be done with our finger tips. Microsoft Surface http://www.microsoft.com/surface/index.html  Defined: Microsoft Surface is an interactive table top that can do everything a network computer can do plus more without using a keyboard or a mouse. There are four key features: direct interaction, multi-touch ability, multi-user ability, and object recognition. Direct interaction allows you to touch or grab digital information with your hands and use natural gestures to open, grasp, and command virtual objects, pages and images. The multi-touch feature enables the Surface to recognize many points of contact simultaneously so you can enlarge an image by touching the opposite corners and dragging......

Words: 2281 - Pages: 10

Premium Essay

Watch

...Movado Watch Saint Cloud High School 2000 Bulldog Lane Saint Cloud, FL, 34769 Tatiana Jackson December 19, 2013 Table of Contents I. Executive Summary -----------------------------------1 II. Introduction ---------------------------------------------2 III. Business History, Structure and Organization ------3 IV. Knowledge of Product --------------------------------- V. Selling Process and Support Activities VI. Promotional Techniques VII. Bibliography VIII. Appendix Executive Summary Movado was founded in 1881. Since then these watches have upgraded in different ways such as, wrist bands, clock designs, dial variations, etc. Movado sells wrist watches, cuff watches, and digital watches. There are over 30 collections. In the more recent years Movado has become more involved with technology in watches by adding high-intensity hues to certain collections of watches. Movado also has several celebrities, Kerry Washington, Derek Jeter, Wynton Marsalis, and Lily Collins as brand ambassadors. Recognized for their artistry and innovation, Movado watches are in the collections of more than twenty prominent museums worldwide. 1 Introduction My name is Tatiana Jackson I have decided to research Movado for my merchandise project. Movado is a watch company that was founded in 1881 and is still present today. I am interested in researching this product because I am......

Words: 273 - Pages: 2

Premium Essay

Be Smart

...interesting facts, funny and inspiring quotations, good books and movies, scientific studies and interesting inventions. Educational television, like PBS, is a great way to learn. Learning to think critically about the world around you by being aware of cause and effect in events will make you much smarter. If you can read much faster than you can speak, it is much more efficient to read a book, or better yet a non-linear electronic document like a wiki than to watch a show for all but the most intellectually demanding or video-dependent learning. Commercial television is particularly bad because its ultimate purpose is to do just enough to keep you at the TV and its ads, not satisfy you so you can do something else. Make connections. Find uses for information, rather than just collecting useless trivia. Burying information somewhere deep in your brain is not useful; you have to be able to access it in real-world situations. Think of real-world situations in which a piece of information will make sense. Then share it and watch it grow. Learn a new language. Apart from being a linguistic exercise, it may bring you into contact with new people and ideas. You may feel less of a stranger when you visit a place and you know some of the language. Also, at some point you will realize that there are some phrases or concepts in other languages that have no direct translation in English! This can be a challenging and fun exercise for the mind. (Note, try to be patient and......

Words: 597 - Pages: 3

Premium Essay

Microsoft

...Zizhang Huang 07/19/2012 Reflection Paper Introduction Microsoft, which is the largest software corporation measured by revenue, was founded by Bill Gates and Paul Allen in 1975 in Redmond, Washington. It is a multinational corporation which develops and sells basic home computer operational system and other supporting software. Relating to what we learned in chapter 3, we can know that the structure of Microsoft is Hybrid Structure which is combined Matrix Structure and Geographic Structure. In this essay, I will write about the detail of Microsoft’s structure. Microsoft’s Matrix Structure In 2010, they have 5 product divisions: Windows & Windows Live, which handles the operating system like Windows 7 for home computer and Windows Mobile for smart phone. Server and Tools, which is the division for internet server software like E-mail server. Online Services, which responsible for the online advertising and search engine of Bing. Business Division which is a developing division related to commercial using software like Microsoft Office. Entertainment and Device which is in charge of the game platform like XBOX or other computer games. Also they have the departments like Design, Manufacturing ,Marketing ,and so on. They have not only horizontal communication among all these departments in one specific division, but also vertical communications among all the divisions in one specific department. Also the employees will transfer into different divisions if......

Words: 457 - Pages: 2

Premium Essay

Microsoft

...Microsoft’s Xbox Student’s Name: Glen F. McGregor Institution’s Name: Northwood University Microsoft’s Xbox This research paper presents the marketing strategy and philosophy used by Microsoft in selling their gaming console, the Xbox. The paper will evaluate and describe in depth the marketing of Xbox gaming and system. The research and assessment has been conducted by the developing company, Microsoft Corporation. Xbox comes in a variety of versions. One of the most popularized consoles is the XBOX 721X, a system upgrade that will be released to the market in 2015 (Lacher, Roth, Keller, & Schumacher, 2004 ). The earliest Xbox was in the market in 2001. It was marketed as being one of the leading gaming systems of the time. As technology advanced, the Xbox advanced too. The Xbox360 was brought to the market in the mid 2000’s. A new year calls for new surprises. In 2015, Microsoft will release the Xbox721x. The question then is, what strategy has Microsoft adopted in marketing the Xbox gaming console? Advertisement A new gaming system always comes with a lot of the excitement from the users. However, to know that a new product has been released to market, a company has to invest in advertising. There is a need for good advertising. Microsoft’s advertising has never disappointed its clients. It always meets virtually all consumer expectations. Generally, when Microsoft’s name is on a product...

Words: 1862 - Pages: 8

Premium Essay

Microsoft

...William (Bill) H. Gates is chairman of Microsoft Corporation, the worldwide leader in software, services and solutions that help people and businesses realize their full potential. On June 27, 2008, Gates transitioned out of a day-to-day role in the company to spend more time on his global health and education work at the Bill & Melinda Gates Foundation. He shares his thoughts about the foundation and other topics on Gates Notes, a Web site launched in January 2010. Gates continues to serve as Microsoft's chairman and as an advisor on key development projects. In June 2006, Craig Mundie assumed the new title of chief research and strategy officer at Microsoft and is responsible for the company's research and incubation efforts. 1. Bill Gates’ early life 1.1 Family Born on Oct. 28, 1955, Gates grew up in Seattle with his two sisters. Their father, William H. Gates II, is a Seattle attorney. Their late mother, Mary Gates, was a schoolteacher, University of Washington regent, and chairwoman of United Way International. 1.2 Education Gates attended public elementary school and the private Lakeside School. There, he discovered his interest in software and began programming computers at age 13. In 1973, Gates entered Harvard University as a freshman, where he lived down the hall from Steve Ballmer, now Microsoft's chief executive officer. While at Harvard, Gates developed a version of the programming language BASIC for the first microcomputer - the MITS Altair. 1.3 ......

Words: 7316 - Pages: 30

Premium Essay

The Success of Microsoft

...SUCCESS OF MICROSOFT Microsoft is a transnational computer technology company, the head office of Microsoft is in America, it is the pioneer of the personal computer all around the world. Microsoft was founded by Bill Gates and Paul Allen in 1975, they set up the headquarter in Washington and Redmond. The main businesses of Microsoft is research and create computer products and services. The most famous and well selling products of Microsoft is Microsoft Windows system and Microsoft Office softwares. Microsoft has the world ranking of 110 in the world 500 companies in 2013, and the ranking raised to 104 in 2014. The annual sales volume of Microsoft is 77.848 million dollars. Microsoft always has the mission statement of New Efficiency. The vision statement of Microsoft is to become the biggest and monopolistic computer industry all around the world. In 1975, when Bill Gates was 19 years old, he dropped he school from Harvard, selling the Begin propose Symbolic Instruction code with his high school friends Paul Allen. After then, they moved to Albuquerque and made a living by making Altair language for MITS company, they set up the Microsoft in a local hotel in Albuquerque. In 1980, Microsoft created an IBM write key for its new PC operating system software, this is a important turning point of the development of the company. Time is pressing and the procedure is complex. Microsoft bought an Operating System from Tim Paterson by 50 thousand dollars and named it......

Words: 1250 - Pages: 5

Free Essay

Smart Watch

...PTC’07 Proceedings 4G MOBILE NETWORKS – TECHNOLOGY BEYOND 2.5G AND 3G Jun-seok Hwang*, Roy R. Consulta** & Hyun-young Yoon*** Seoul National University Republic of Korea ABSTRACT Based on the study, 4G mobile technology is in a determining and standardization stage. Although 4G wireless technology offers higher data rates and the ability to roam across multiple heterogeneous wireless networks, several issues require further research and development. Since 4G is still in the cloud of the sensible standards creation, ITU and IEEE form several task forces to work on the possible completion for the 4G mobile standards as well. 3GPP LTE is an evolution standard from UMTS, and WiMAX is another candidate from IEEE. These technologies have different characteristics and try to meet 4G characteristics to become a leading technology in the future market. Under these circumstances, this paper will present about the current trends and its underlying technologies to implement the 4G mobile technology. This paper also shows some of the possible scenarios that will benefit the 4th generation technology. KEYWORDS 4G Mobile Technologies, 3GPP Long Term Evolution, WiMAX, WiBro, Software Defined Radio, Open Architecture 1. INTRODUCTION In a world of fast changing technology, there is a rising requirement for people to communicate and get connected with each other and have appropriate and timely access to information regardless of the location of the each individuals or the information. The......

Words: 5708 - Pages: 23

Premium Essay

Watch Industry - Luxury vs Smart

...Economics Project by YSR Raghav(14070) Introduction History and Evolution of Time Keeping Machines Watch is a small time keeping machine, historically worn on the wrist or attached on a chain carried in the pocket or around the neck for convenience. Timekeeping has a history dating back to ancient times. The first watch in the 15th century made was spring powered and was strictly mechanical, but with the technological advances this mechanism was replaced by quartz vibrations or electromagnetic pulses. Figure 1 shows the evolutionary era of the various time keeping machines/watches since 1300 BC from the sundial, water clock, to the mechanical wrist watches. Wrist watches became popular in 1920s, after soldiers came back from the World War I wearing military-issue ‘trench watches’, which were later discontinued as their told only the time. However, in mid 1970s, a novel calculator wrist watch came in the market and was widely used. In subsequent decades, pager watches and phone watches, appeared in the market but did not last for long. Then in 2004, Microsoft produced the SPOT watch, a 300 USD device that conveyed instant messages, stock up dates, weather forecasts and broadcasted FM radio signals. After a few years, this watch died due to marketing strategies. So today, the only surviving wrist watch from this cheerless era is in fact the original calculator watch, which currently retails for about 25 USD. In general, wrist watches have been categorized with......

Words: 2468 - Pages: 10

Premium Essay

Case Study Smart Watch

...Case Study: Microsoft Smart Watch 1. Is the Smart Watch a good idea? - first there is to state that the idea was very innovative even though parts of the technology were already available on the market Positive: - using the existing platform Msn in order to maintain the flow of information - not too expensive - further developed than the ones of their competitor such as Message Watch or the Internet Messenger Watch - just providing the technology and not launching the produduct on its own Negative: - too many system like the Internet or Cell phones were doing the same job better - the target customer were mostly in possession of either one of the mentioned items - monthly or annual pay - using a brand like fossil who just targets a market with lower income - the time when the product was launched was too late - the watch just was not as fashionable as they predicted - Smart Watch was nothing which was created out of the customers demand - A watch which needs to be recharged on a 3 to 5 day basis? The outcome definitely was that Smart Watch was a bad idea! 2. How have the SPOT developers come to believe in their product? Have they been objective? - the idea of the Smart Watch was developed during the research of inexpensive operating systems for “smart personal objects” - it has not been developed out of consumers demand! - Therefore customers have not been involved in......

Words: 886 - Pages: 4

Free Essay

It Watch

...ITDM IT WATCH ON VIRTUALIZATION SUBMITTED BY GROUP 9 CONTENTS 1. INTRODUCTION TO VIRTUALIZATION 2. TYPES OF VIRTUALIZATION 3. ADVANTAGES OF VIRTUALIZATION 4. VIRTUALIZATION IN INDIA 5. REFERENCES INTRODUCTION Virtualization is the creation of a virtual (rather than actual) version of something, such as an operating system, a server, a storage device or network resources. In layman's term, virtualization allows you to run an independent operating system within an existing operating system using the existing hardware resources. So if you want to learn another operating system like Linux, you can use virtualization to run Linux on top of the existing operating system. Virtualization is the abstraction of IT resources, separating their physical instance and boundaries from their function. Virtualization has brought important innovation to IT Virtualization concept was first developed by IBM in the 1960s to fully utilize mainframe hardware by logically partitioning them into virtual machines. These partitions will allow mainframe computers to perform multiple tasks and applications at the same time.. During the 1980s and 1990s, desktop computing and x86 servers become available and so the virtualization technology was discarded eventually. Client-server applications and the emergence of Windows and Linux made server computing significantly......

Words: 1666 - Pages: 7

Free Essay

Microsoft Surface

...    MICROSOFT SURFACE: MULTI-TOUCH TECHNOLOGY A White Paper Prepared By: Allison Jeffers Gainey Jeffersa2@winthrop.edu November 2008 EDUC 651 What are multi-touch surfaces? Multi-touch surfaces allow for a device to recognize two or more simultaneous touches by more than one user. Some have the ability to recognize objects by distinguishing between the differences in pressure and temperature of what is placed on the surface. Depending on the size and applications installed in the surface, two or more people can be doing different or independent applications on the device. Multi-touch computing is the direct manipulation of virtual objects, pages, and images allowing you to swipe, pinch, grab, rotate, type, and command them eliminating the need for a keyboard and a mouse. Everything can be done with our finger tips. Microsoft Surface http://www.microsoft.com/surface/index.html  Defined: Microsoft Surface is an interactive table top that can do everything a network computer can do plus more without using a keyboard or a mouse. There are four key features: direct interaction, multi-touch ability, multi-user ability, and object recognition. Direct interaction allows you to touch or grab digital information with your hands and use natural gestures to open, grasp, and command virtual objects, pages and images. The multi-touch feature enables the Surface to recognize many points of contact simultaneously so you can enlarge an image by touching the opposite corners......

Words: 2281 - Pages: 10

Canadian Dollar | HD Dae Jang Geum Is Watching (20052007) | 4 Tappi Tappini Coprivalvola Bmw Pneumatici Cerchi In Lega Con Logo Bmw