Mkt500

In: Business and Management

Submitted By tavis89
Words 1839
Pages 8
Company Introduction, Market Segmentation, and Product Positioning
Tavis Goins
Dr. Adina Scruggs
Marketing management 500
July 16, 2013

Abstract
Couture Candy is a self-owned bakery and candy shop in Jackson, MS that dedicates its business in creating beautiful and delicious unique cakes, dessert bars and custom candy. Couture Candy has been appreciating and serving its objective market since 2009 with its pioneering notion of designing extreme wedding Cakes and making custom gifts out of imprinted candy covered fruit. We create our fruit arrangements mixing the idea of a fruit basket with development motivated by the floral industry. We aim to set a high standard in the wedding cake industry by providing intricate designs and gourmet ingredients, also including a element of design. We strive to convey happiness to all occasions of life such as: Weddings, birthday parties, anniversaries, holidays and other special occasions. We offer a wide arrangement of mouthwatering fresh products, chocolate covered fruit, and handmade arrangements and wonderful baked goods. Couture Candy creates these magnificent deserts to order for delivery, pick-up and soon online seven days a week.

Company Background, Mission Statement,
Couture Candy is a trendy twist on the everyday Cake Bakery in Jackson Ms. It is this company’s goal to change people’s idea of what cakes can be by setting a new standard our customers. Our mission is to provide delicious, high-quality Cakes and specialty deserts that fit the desires of our most traditional customer to our customer with the wildest imagination. Couture Candy aims to make deserts as visually pleasing as they are tasty. With custom cakes being the Companies major market, Couture Candy provides countless design options, color varieties, and flavors ensuring the customer the ultimate satisfaction. Customers can enjoy cakes that look…...

Similar Documents

Mkt500 Assignment 1

...Marketing Segmentation and Product Positioning Kitty Playland Academy 10/27/2012 MKT500 Marketing Management Mission Statement Kitty Play land Academy (KPLA) mission is to provide a nurturing, mentoring, and educational facility that will prepare your child for all of their educational needs for years to come. With twenty-four (24) hour access, we are open to assist in your child’s health and educational needs at any time, day or night. Whether it is to build character, self-confidence, intellectual or social skills, or prepare for academics, we have what you are looking for to prepare your child to be the best. All of the educators at KPLA will be highly trained and educated individuals who possess at least a bachelor’s degree in the educational field from an accredited institution of higher learning. They will also have to complete and pass certification exams that are comparable to the certification needed by the state of South Carolina. All employees will be carefully screened and criminal background checks are administrated at the time of hire and at random times on a yearly basis. All staff receives yearly training to keep abreast of the new laws and regulation to provide the best quality service to you and your children. Kitty Play Land Academy will be conveniently located on Broad River Road in the old bowling ale location, which is in close proximity to Interstate I-20 & I -26 to provide easy access to and from the academy. The renovation......

Words: 899 - Pages: 4

Mkt500

...Discuss the type of product the company will offer and identify its primary characteristics. Perception is everything. This sentiment is the driving factor of marketing: to influence perceptions. Convenience, shopping, specialty, and unsought products and services are the four (4) major types of consumer products in marketing (Kondrat, 2010). RADD’s products would fall into specialty products category which will stress quality and convenience for the customer. There are three components to the product that RADD is selling: core, actual, and augmented. It can be argued that the core product for RADD is the personalized services being offered for consumption to the pet in the areas of grooming, training, daycare, and boarding. Full service grooming will include washing, drying, hair cutting for specific breeds, nail trimming, ear cleaning, and expressing of the anal gland. The core product of self-service grooming is the use of the facilities and products. The facilities and expertise of our staff are also the products for the training, daycare and boarding that is offered by RADD. The actual product that RADD offers has five main characteristics. First and foremost is the quality that is offered by RADD’s staff and of the products that are provided. RADD has the highest quality standards in the industry and expects nothing less from the RADD staff. The second characteristic is that the RADD brand name will stand for convenience and go hand in hand with quality. The third...

Words: 1484 - Pages: 6

Mkt500 Final

...Assignment 5: Marketing Strategies Assignment 5: Marketing Strategies MKT500 Marketing Management 9/8/2013 MKT500 Marketing Management 9/8/2013 [Student] [Instructor] [Student] [Instructor] Styan Custom Guns has been serving the local area, since 2005. At that time it was hard to find a local gun shop and the ones you did find had outrageous pricing; not just for firearms, but for ammo and accessories. For a while I knew that I wanted to start a local business, but I was not sure what would be worth the time and money with so many cookie-cutter companies around every corner. It was at that time I held a family meeting with my wife and parents to weigh the pros and cons. After several follow-up meetings with family and business advisers, I came to the conclusion that I wanted to move my vision from a thought to a reality. The entire process was moving very slowly at first. We were renting a small storefront which cost a not-so-small fortune. Even though we were providing an alternate solution to the locals in town we did not have the selection to really bring people in. We had some of the more common ammo in stock, but the firearms were few and far between. As time went on, we began to hear back from direct manufacturers like Ruger, Mossberg, and Smith & Wesson. Thanks to our loyal customer base and word of mouth we were bringing in more than enough to pay rent, make a profit, and give back in other ways. We will......

Words: 6809 - Pages: 28

Mkt 500 Complete Course Mkt500 Complete Course

...MKT 500 Complete Course MKT500 Complete Course Click Link for the Answer: http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 MKT 500 Week 1 Discussion "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: http://cdnapisec.kaltura.com/html5/html5lib/v2.34/mwEmbedFrame.php/p/956951/uiconf_id/24290031/entry_id/1_n2bbedus?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_n2bbedus&flashvars[streamerType]=auto# * Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. * Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. * What recommendations would you give the company who needs to update their approach? * Click here to view the grading rubric for this discussion. Video Segment Reference: FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from http://youtu.be/Oi7raBwliQ8. MKT 500 Week 2 Discussion "The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the following: * From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata......

Words: 3553 - Pages: 15

Mkt 500 Week 1 Discussion Mkt500 Week 1 Discussion

...MKT 500 Complete Course MKT500 Complete Course Click Link for the Answer: http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 MKT 500 Week 1 Discussion "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: http://cdnapisec.kaltura.com/html5/html5lib/v2.34/mwEmbedFrame.php/p/956951/uiconf_id/24290031/entry_id/1_n2bbedus?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_n2bbedus&flashvars[streamerType]=auto# * Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. * Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. * What recommendations would you give the company who needs to update their approach? * Click here to view the grading rubric for this discussion. Video Segment Reference: FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from http://youtu.be/Oi7raBwliQ8. MKT 500 Week 2 Discussion "The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the following: * From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata......

Words: 3553 - Pages: 15

Mkt 500 Week 3 Discussion Mkt500 Week 3 Discussion

...MKT 500 Complete Course MKT500 Complete Course Click Link for the Answer: http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 MKT 500 Week 1 Discussion "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: http://cdnapisec.kaltura.com/html5/html5lib/v2.34/mwEmbedFrame.php/p/956951/uiconf_id/24290031/entry_id/1_n2bbedus?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_n2bbedus&flashvars[streamerType]=auto# * Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. * Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. * What recommendations would you give the company who needs to update their approach? * Click here to view the grading rubric for this discussion. Video Segment Reference: FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from http://youtu.be/Oi7raBwliQ8. MKT 500 Week 2 Discussion "The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the following: * From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for......

Words: 3554 - Pages: 15

Mkt 500 Week 4 Discussion Mkt500 Week 4 Discussion

...MKT 500 Complete Course MKT500 Complete Course Click Link for the Answer: http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 MKT 500 Week 1 Discussion "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: http://cdnapisec.kaltura.com/html5/html5lib/v2.34/mwEmbedFrame.php/p/956951/uiconf_id/24290031/entry_id/1_n2bbedus?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_n2bbedus&flashvars[streamerType]=auto# * Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. * Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. * What recommendations would you give the company who needs to update their approach? * Click here to view the grading rubric for this discussion. Video Segment Reference: FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from http://youtu.be/Oi7raBwliQ8. MKT 500 Week 2 Discussion "The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the following: * From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for......

Words: 3554 - Pages: 15

Mkt 500 Week 5 Discussion Mkt500 Week 5 Discussion

...MKT 500 Complete Course MKT500 Complete Course Click Link for the Answer: http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 MKT 500 Week 1 Discussion "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: http://cdnapisec.kaltura.com/html5/html5lib/v2.34/mwEmbedFrame.php/p/956951/uiconf_id/24290031/entry_id/1_n2bbedus?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_n2bbedus&flashvars[streamerType]=auto# * Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. * Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. * What recommendations would you give the company who needs to update their approach? * Click here to view the grading rubric for this discussion. Video Segment Reference: FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from http://youtu.be/Oi7raBwliQ8. MKT 500 Week 2 Discussion "The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the following: * From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for......

Words: 3554 - Pages: 15

Mkt 500 Week 6 Discussion Mkt500 Week 6 Discussion

...MKT 500 Complete Course MKT500 Complete Course Click Link for the Answer: http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 MKT 500 Week 1 Discussion "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: http://cdnapisec.kaltura.com/html5/html5lib/v2.34/mwEmbedFrame.php/p/956951/uiconf_id/24290031/entry_id/1_n2bbedus?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_n2bbedus&flashvars[streamerType]=auto# * Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. * Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. * What recommendations would you give the company who needs to update their approach? * Click here to view the grading rubric for this discussion. Video Segment Reference: FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from http://youtu.be/Oi7raBwliQ8. MKT 500 Week 2 Discussion "The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the following: * From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for......

Words: 3554 - Pages: 15

Mkt 500 Week 7 Discussion Mkt500 Week 7 Discussion

...MKT 500 Complete Course MKT500 Complete Course Click Link for the Answer: http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 MKT 500 Week 1 Discussion "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: http://cdnapisec.kaltura.com/html5/html5lib/v2.34/mwEmbedFrame.php/p/956951/uiconf_id/24290031/entry_id/1_n2bbedus?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_n2bbedus&flashvars[streamerType]=auto# * Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. * Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. * What recommendations would you give the company who needs to update their approach? * Click here to view the grading rubric for this discussion. Video Segment Reference: FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from http://youtu.be/Oi7raBwliQ8. MKT 500 Week 2 Discussion "The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the following: * From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for......

Words: 3554 - Pages: 15

Mkt 500 Week 8 Discussion Mkt500 Week 8 Discussion

...MKT 500 Complete Course MKT500 Complete Course Click Link for the Answer: http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 MKT 500 Week 1 Discussion "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: http://cdnapisec.kaltura.com/html5/html5lib/v2.34/mwEmbedFrame.php/p/956951/uiconf_id/24290031/entry_id/1_n2bbedus?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_n2bbedus&flashvars[streamerType]=auto# * Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. * Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. * What recommendations would you give the company who needs to update their approach? * Click here to view the grading rubric for this discussion. Video Segment Reference: FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from http://youtu.be/Oi7raBwliQ8. MKT 500 Week 2 Discussion "The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the following: * From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for......

Words: 3554 - Pages: 15

Mkt 500 Week 9 Discussion Mkt500 Week 9 Discussion

...MKT 500 Complete Course MKT500 Complete Course Click Link for the Answer: http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 MKT 500 Week 1 Discussion "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: http://cdnapisec.kaltura.com/html5/html5lib/v2.34/mwEmbedFrame.php/p/956951/uiconf_id/24290031/entry_id/1_n2bbedus?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_n2bbedus&flashvars[streamerType]=auto# * Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. * Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. * What recommendations would you give the company who needs to update their approach? * Click here to view the grading rubric for this discussion. Video Segment Reference: FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from http://youtu.be/Oi7raBwliQ8. MKT 500 Week 2 Discussion "The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the following: * From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for......

Words: 3554 - Pages: 15

Mkt 500 Week 10 Discussion Mkt500 Week 10 Discussion

...MKT 500 Complete Course MKT500 Complete Course Click Link for the Answer: http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 MKT 500 Week 1 Discussion "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: http://cdnapisec.kaltura.com/html5/html5lib/v2.34/mwEmbedFrame.php/p/956951/uiconf_id/24290031/entry_id/1_n2bbedus?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_n2bbedus&flashvars[streamerType]=auto# * Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. * Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. * What recommendations would you give the company who needs to update their approach? * Click here to view the grading rubric for this discussion. Video Segment Reference: FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from http://youtu.be/Oi7raBwliQ8. MKT 500 Week 2 Discussion "The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the following: * From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for......

Words: 3554 - Pages: 15

Mkt 500 Week 11 Discussion Mkt500 Week 11 Discussion

...MKT 500 Complete Course MKT500 Complete Course Click Link for the Answer: http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 MKT 500 Week 1 Discussion "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: http://cdnapisec.kaltura.com/html5/html5lib/v2.34/mwEmbedFrame.php/p/956951/uiconf_id/24290031/entry_id/1_n2bbedus?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_n2bbedus&flashvars[streamerType]=auto# * Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. * Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. * What recommendations would you give the company who needs to update their approach? * Click here to view the grading rubric for this discussion. Video Segment Reference: FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from http://youtu.be/Oi7raBwliQ8. MKT 500 Week 2 Discussion "The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the following: * From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for......

Words: 3554 - Pages: 15

Mkt 500 Complete Course Mkt500 Complete Course

...MKT 500 Complete Course MKT500 Complete Course Click Link for the Answer: http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 http://workbank247.com/q/mkt-500-complete-course-mkt500-complete-course/22145 MKT 500 Week 1 Discussion "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: http://cdnapisec.kaltura.com/html5/html5lib/v2.34/mwEmbedFrame.php/p/956951/uiconf_id/24290031/entry_id/1_n2bbedus?wid=_956951&iframeembed=true&playerId=kaltura_player&entry_id=1_n2bbedus&flashvars[streamerType]=auto# * Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. * Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. * What recommendations would you give the company who needs to update their approach? * Click here to view the grading rubric for this discussion. Video Segment Reference: FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from http://youtu.be/Oi7raBwliQ8. MKT 500 Week 2 Discussion "The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs"  Please respond to the following: * From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for......

Words: 3554 - Pages: 15

Jungla de cristal: La venganza (1995) | Amazon.com Corporate Credit Line | Podcast Republic 18.01.28R APK modded