Mnes

In: Business and Management

Submitted By YoungSun
Words 270
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Assignment # 4 – Midterm Assignment
Due Monday Oct 13 for Class OLC ***
Due Wed Oct 15 Classes OLB and OLA
Worth 10% of your final grade

Requirement: Please read the case on Pages 16 & 17 – GE Innovates from the Base of the Pyramid and answer the questions below. This is individual work.

Format of the report: You are to submit your report with a cover sheet and include your names (both English and Chinese), my name, date of assignment, name of assignment and your class section( OLA,OLB,OLC). *****Since Class OLC will not meet on Monday Oct 13 due to the Canadian Thanksgiving holiday, you must email me your report on Oct 13 by midnight AND submit a paper copy on Tuesday Oct 14. If you do not submit BOTH reports you will get an automatic zero.

Length of Report: This report must be a minimum of 3 pages including the cover page. This report must be typed. For classes OLB and OLA, it is due the beginning of the class.
If you arrive late for class, I will not accept the report.

Q1. Describe what is meant by “Base of the Pyramid” in the title of this case.

Q2. What are the similarities and differences between GE’s traditional innovation and reverse innovation?

Q3. Why is GE so interested in reverse innovation?

Q4. What are the main concerns that prevent Western MNEs from aggressively investing in emerging economies? What are the disadvantages if they choose not to focus on emerging economies?

Q5. Why is a leading US MNE such as GE afraid of emerging multinationals from emerging…...

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