Net Marketing

In: Computers and Technology

Submitted By alex150892
Words 1000
Pages 4
Internet promocija

Postoje više vidova Internet promocija , najcešci su :
Web prezentacija
E-mail marketing
Prvi korak u ostvarenju marketinskog nastupa na Internet-u jeste posedovanje prezentacije. Web prezentacija je predstavljanje firme na internetu putem stranica koje sadrže informacije o istoj. Reklama na bilo kom segmentu Internet-a treba da vodi korisnika do prezentacije na kojoj ce potencijalni kupac moci detaljnije da sazna o cemu se radi i da, ako je zainteresovan, komunicira sa doticnom firmom prvenstveno preko e-mail servisa.

E-mail marketing
E-mail marketing predstavlja direktnu komunikaciju sa korisnikom (direktan marketing). S obzirom na tehnicke (graficko-multimedijalne) nedostatke e-maila, njegovu veliku ispomoc cini adekvatna Web prezentacija. U obrnutom slucaju, Web prezentacija proizvoda ili usluga ne moze da pruzi mogucnost direktne dvosmerne komunikacije sa korisnikom koji je eventualno zainteresovan za proizvod ili uslugu.
Ono sto pruzaju Web i e-mail servisi Interneta jesu neogranicene mogucnosti vezane za poducavanje eventualnih klijenata o proizvodu ili usluzi, pruzanje vesti vezanih za tematiku kojom se firma bavi, pruzanje vesti o novim proizvodima, afirmativno delovanje, vodjenje diskusija na temu koja je u interesu delovanja firme...
Da bi se ispoštovala kultura komunikacije na Internetu sve navedene aktivnosti mogu se sprovoditi ISKLJUCIVO u slucaju kada korisnik sam zeli informacije. Ovo se postiže time sto se na prezentaciji nalazi formular gde korisnik prijavi svoju e-mail adresu na koju ce posle dobijati cilkularnu postu.

Cirkularna pošta ili mailing liste mogu se podeliti na :

Promotivne (komercijalne)
Kod ove vrste cirkularne komunikacije promotivna karakteristika bi trebalo da se iskazuje kroz njenu primenljivost. Ako se promoviše proizvod preko mailing liste u razlicitim vremenskim periodima, ne prosirujuci…...

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